Why Do You Market Your Book That Way?

 

Many authors — and even some publishers —stink at marketing books, if they do it at all. Some are decent at it — and a few are exceptionally good. Why is there such a range in the applied effort and execution of book marketing campaigns by writers?

We know these factors impact the efficacy of an author’s book marketing campaign:

* Courage to Stand Tall
* Confidence in Your Approach
* Curiosity to Explore
* Willingness to Try, Change, Diversify
* Assertiveness
* Initiation
* Ability to Overcome Setbacks
* Skills & Talents
* Relevant Experience
* Knowledge
* Perceptions
* Awareness
* How You Think
* How You Act
* Strategies Employed
* State of Mind
* Personality
* Health: physical and mental
* Your Marketing DNA
* Upbringing
* Present Environment
* Travelability
* Networking & Connections
* Time Available
* Money & Resources

Many of the above are things that you have the power to acquire, build upon, and expand. Create a positive and strong foundation for your book marketing — and you will elevate your results: more book reviews, more book awards, more website clicks, and more book sales.

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, with 3.6 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.6 million pageviews. With 4,800+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.