Friday, May 31, 2024

6 Reasons People Buy Books

 

 

Your message to market your book must speak to at least one of these six areas that a potential reader may have:

A want -- a desire for something.

A need -- something one believes they have to have.

A feeling — feeding an emotion or state of mind — from fear, pain, and anger to hope, inspiration, and love.

A curiosity -- somewhere between a need and a desire, but the reader is intrigued with exploring further. They want to contemplate, question, explore, challenge, and think.

A purpose or agenda
-- your message resonates with the reader's beliefs, passions, identity, or values, or connects to an advocacy message that one cares about.

Information and facts
— concrete data and established realities.

If you can’t think of how to present your book through the prism of any of the above six areas, you are dead meat.

What else could a book do that doesn’t overlap with one of these areas?

People will buy into a book if it sounds unique, is a first of its type, or is the best of its kind. They hope it is well written and gravitate towards books validated by best-seller lists, book awards, media exposure, social media influencers, and critical acclaim. But they need one of the above-mentioned six buttons pushed or the rest is immaterial.

Case in point: I don’t care about golf. So a best-selling, award-winning book with tons of great reviews that is written by a golfing phenom wouldn’t interest me.

But an erotic thriller, a book about books, self-help, or a good book provoking a philosophical debate will get me to take a look. Then I need something to close the deal.

Authors need to know which one or ones of the above six they can tap into to claim new readers with a powerful and inviting message.

 

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

Thursday, May 30, 2024

Interview With Author Jennifer Elliot Lindsey

 


1.           What inspired you to write this book?  The enjoyment of recalling memories of shared places, events and people. A love of the Australian environment of sea, sand, rivers and the ‘Bush’  A knowledge of the pioneering history of early Australia and a desire to pass these stories on to the next generations.  

 

2.            What exactly is it about and who is it written for? Mimi and Co are true stories, written about a family of three sisters, their father and grandma who are the principal characters in each story (their mother also makes appearances). The first stories describe early childhood events but the later ones continue to trace the sisters during their summer holidays as they grow and develop.  It is written for young readers and parents who would enjoy sharing the sister’s holidays and experiences – and they will probably relate to many of them!

  

3.           What do you hope readers will get out of reading your book?  Increased knowledge and understanding and of the beautiful natural, environment – including the wild coast of southwestern Victoria (Australia).   Increased pleasure and enjoyment as they come to know the sisters better, and appreciate their diverse personalities and different ways of facing up to new experiences and new challenges. 

                    

4.            How did you decide on your book’s title and cover design? My three granddaughters, Mimi, Sami and Nina, were always the central characters of these true stories, and the reason for writing them. The cover was designed by their father, Tim Lindsey, who also illustrated the stories, drawing on his memory of the events they describe. It recalls the unfortunately-named but very beautiful Worm Bay, a special beach where we loved to swim and picnic. 

 

5.            What advice or words of wisdom do you have for fellow writers- other than run!? Be prepared to be very patient at every stage of your work.  Edit, edit, edit - and then put it to one side and edit it again. Don’t be distracted by other people’s suggestions. Read your work aloud, and imagine it in other places and situations, for example, as a library book, being read to a group of children, being given as a gift.   Be patient with the editing, and marketing processes.   Give your work time to be nurtured and to grow.

  

6.           What trends in the book world do you see.  Where is the book publishing industry heading? Quantity rather than quality seems to be the name of the game at the moment, both in children’s and adult fiction. More and careful editing before publication could help resolve a general deterioration in quality. Encouragement of the vernacular is all very well but it does reflect a rather limited and unimaginative style and vocabulary.  

 

7.           Were there experiences in your personal life or career that came in handy when writing this book? Definitely – and those experiences in the stories themselves, which describe actual events.  How can a writer divorce him/herself from their own world? 

 

8.           How would you describe your writing style.  Which writer or book is your writing similar to? Books about children that have been written for children. They may be fictional or factual – for example, the Peter Pan stories, The Railway Children and Milly Molly Mandy. 

 

9.           What challenges did you overcome in the writing of this book? Because they were written at different times in the children’s lives, I had to be very alert to avoid repetition. When it came to the final collection, I also needed to be careful about matching spoken vocabulary with age vocabulary.  Finally, ‘Grandma’ and ‘Dadda’ are background characters and needed to be kept firmly in their secondary roles.

  

10. If people can buy or read one book this week or this month why should it be yours? Because it will introduce them to wonderful new people with diverse characters to think about and get to know, make them think about how children deal with challenges, describe some beautiful new places for them to appreciate, and suggest some new ways of relating to the natural world around us. A week would be ideal!

 

About The Author: Jennifer Lindsey (more often referred to as Jenny or, within the family, Mum, Grandma or ‘G-ma’) is now aged 83 and lives with her husband in the Yarra Valley, a semi-rural district outside Melbourne in Australia.  She was bought up in a small rural town near the southwestern coast of Victoria (Australia), remaining there until leaving to complete an Arts degree at the University of Melbourne, where she met and married her husband, Paul. After bringing up their four children and retiring from teaching English and History, Jennifer has remained in close contact with her children and grandchildren, sharing their bucolic retreats and annual holidays along the familiar and much-loved southwestern coastline. Community activities, the environment, friends, and family, continue to be a significant part of her life. For more info, please see: https://www.amazon.com/Mimi-Co-Jennifer-Lindsey/dp/1398498114. 

 

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

Interview With Debut Children’s Book Author Dan Granger


  

“Kids will connect with Sam's need to "recharge" during winter-and wish to have superpowers to escape to a place of endless summer-while drawing inspiration from his willingness to open up about a disorder that too many are reluctant to share. Takeaway: Easy-to-follow introduction to Seasonal Affective Disorder, from a kid's perspective.”  — Publishers Weekly Booklife


1.      What inspired you to write this book? 


I wrote a children’s book for two reasons. One, it has been on my bucket list to write a children's book. Two, I suffer from SAD or Seasonal Affective Disorder which is a form of depression. SAD is related to the body not getting enough vitamin D caused by lack of sunlight during the winter months. I wrote this book during Covid, when everybody was shut in. During this time. I felt I didn’t have a purpose, I was just going through the motions of life. To be honest this book became the inspiration to get up during those dark days. It was very cathartic. 

 

I have always been able to relate to children. That is why I became an elementary school teacher. As a former teacher, I am on a crusade to educate the public about SAD through my story. I wanted others who suffer from SAD to know that they are not alone. My hope is that by discussing depression earlier with kids when they encounter it, they can better deal with it. While researching for this book I noticed that there are not many books about depression catered to children without the human element. The books I did find, the characters were animals or inanimate objects

.

2.             What exactly is it about and who is it written for?

 

It’s about a child named Sam, who has Seasonal Affective Disorder, which is a disorder that makes him sad or depressed during the winter months caused by the lack of sunlight. The reader follows along with Sam as he takes the reader through all his struggles during the long dark winter months.


I wrote the book for tweens and possibly teens, but this book is for anybody suffering from depression or knows somebody suffering from depression and wants to better understand the effects of SAD and how to combat it. Those who I can see benefitting from my book are: parents, children, grandparents, teachers, psychologists, counselors, particularly friends and family who wonder why this person suffering from SAD is pushing them away from loved ones and good friends. 


Furthermore, I have received feedback and reviews from all kinds. I received feedback from a parent who came from the hot environment of California to the cold environment of the Midwest. He told me that his boy who is in Preschool told him when he picked him up “I was charged today! I was not charged yesterday.” Being charged refers to the page where Sam introduces himself and compares his feeling to the weather. I also received feedback from the elderly who enjoyed learning from my book. I even have a review from a psychologist from Readers Favorites. ”. . . Author Daniel Granger highlights the impact of SAD in Why Is Sam so SAD? and how Sam copes with it. Sam explores the effects of SAD, including wanting to sleep all the time, just not caring about things that used to be important, grumpiness, and more. Too many people think that the person suffering from SAD can just get over it. This book does a wonderful job of explaining the complex issues in dealing with SAD and techniques to help and relieve the symptoms. I counseled families for over forty years and wish I'd had this book to give to my young clients with SAD. . .”  Philip Van Heusen.

 

3.             What do you hope readers will get out of reading your book?

 

I hope they have a better understanding of those suffering from SAD. I hope they are more empathetic to those suffering from SAD and depression, especially during the times when they are pushed away during the winter season. I hope they remember it’s not the person, but the SAD that is pushing them away. I would love it if the readers obtained a good grasp on the power of gratitude, and how choosing to be thankful can have an effect on one's happiness. Having the population notice gratitude and make their own lists is part of my crusade. 

 

4.                  How did you decide on your book’s title and cover design?

 

I knew from the get go that I wanted the title to be called, Why is Sam So SAD?.I especially wanted SAD to be all caps. I picked the name Sam because it could be a boy or a girl. I was undecided if I wanted to write about my main character Sam as a boy or girl. The name Sam is only three letters long and so is the word SAD. Using alliteration in both the words along with the same letter count in Sam and SAD I felt that made the title pop. 

Since I don’t have any drawing talent I initially wrote/illustrated my book using clipart pictures during the rough draft process. The picture on the cover is based on a clipart picture I found of a kid who is sitting kinda like that who looks just as depressed and sad as what you see on the cover. 

 

5.                  What advice or words of wisdom do you have for fellow writers - other than run!?

My biggest advice to fellow writers is be passionate about what you are writing about. If you are passionate, you will push through the writing hardships and hurdles. On the other hand, if you don’t care or your heart is only half in what you write, you will probably be more tempted to give up during the unexpected setbacks. If you are passionate about what you write, you will enjoy the journeys including the setbacks and the hurdles and see them for what they are a pitstop for learning along the way. Because you are passionate you will press on at all costs and see the long-term outcome. 

 

Also, as someone who had many edits or additions along the way, which cost money. I would say to edit something and then stop and leave it for a week or at least a few days to let your decision to edit sink in. Once you come back and look at it you'll know by then if you want to change it or keep it and send it onto the publisher as completed. 

 

6.                  What trends in the book world do you see - - and where do you think the book publishing industry is headed?

 

With Artificial Intelligence advancing more and more each day it is more efficient and cheaper to create book covers, images or interior art. This process used to be expensive and time consuming. In addition to AI’s impact on images, I have seen more cost saving by recording audio books with it. Artificial Intelligence capability is moving so far and so fast that it is going to be interesting to see where it takes us.

 

7.                  Were there experiences in your personal life or career that came in handy when writing this book?

 

Yes, this book would’ve never been written had I not had been in the position to feel so down and lack purpose. I credit my extreme down feeling to my body adapting from eighteen years of living in the hot, always sunny climate of Arizona with no SAD symptoms. Compared to now living in the dreary, gray, cold environment of Wisconsin where my symptoms were overwhelming. What made my SAD worse was working my first two years during the shut-in Covid era. During this time, I was working fourteen hours a day seven days a week. Therefore, I never saw the sun. I was at work before the sun came up, and I left work after the sun had set so those two years took a toll on me.

 

Also, as a former teacher and someone who understands children and understands empathy, I was able to use Sam as an instructor to teach others about the struggles, experiences and feelings of Seasonal Affective Disorder. Because I am Sam, I knew exactly what I wanted to write about since I was writing from personal experiences. All the experiences that Sam goes through. I’ve gone through and more. 

That’s not to say I didn’t do research because I did. In fact, after the book was written in hard and soft cover book form, I looked up something and found I was wrong which bugged me. 

All my family and friends said, “Just leave it. It's a children’s book”  I would have left it except the character who was giving the description was an expert so I couldn't in good conscience just leave it. I had to pay a pretty penny to make the change.

 

Initial written as:

My doctor says I like to be in the sun because my body craves or loves vitamin D, which the sun rays give off.

 

Changed to:

My doctor says I like to be in the sun because my body craves or loves vitamin D, which is made when the sun rays contact my skin 

 

8.                  How would you describe your writing style? Which writers or books is your writing similar to?

 

I’m not really sure what my writing style is similar to. This book and my next book are written, breaking the fourth wall as the character explains, describes and teaches the main topic(s). In this case, Sam tells all about Seasonal Affective Disorder and depression. I’ve read a lot of children’s books in my time as a former Elementary and Preschool teacher in fact and I have 300 books in my personal library. But none of them break the fourth wall and instruct like my book. 

 

9.             What challenges did you overcome in writing this book?

 

There are a few challenges I addressed writing this book. First, I became a faster and more efficient typist, which I never thought was possible. I was such a horrible typist in high school and college. I had my family members type up my papers. I was so horrible at my typing skills that I even paid my friends to type my papers for me in college. Handing off the typing process for a cost to someone was more effective than having me take several hours to do what someone could complete in an hour if that. 


The big challenge I overcame by writing this book is to be more honest and more willing to open up about my SAD, because it is something that is so personal. This is especially difficult since opening up is the exact opposite of what somebody who suffers from SAD and depression wants to do. What I found out while writing this book was that it was very freeing and cathartic.

 

I lacked sleep because my creative brain did not power down for sleep and was still in overdrive. I would think of something when I was supposed to be sleeping, and unless I wrote it down it would stay in my head. As far as money, all the multiple editions were costly so I had to work the long hours and OT. 

 

I also saved money by not eating my three-square meals a day. Of course, I do not recommend anybody go this route if it can be avoided. 

10.               If people could buy or read one book this week or month, why should it be yours?

Readers should buy my book if they themselves suffer from SAD, know a family member or friend who suffers from SAD or for those who just want to learn more about the experiences and remedies to combat SAD.

My book is an easy read narrated from a child's point of view about living with SAD and depression. I believe that the readers should buy my book because the remedies and experiences or advice that Sam gives or goes through may be beneficial to someone who is depressed or beneficial to somebody who knows somebody who is depressed and is being pushed away. The remedies that Sam uses have been beneficial to me and can be beneficial to others when they get depressed. 

It will help those with SAD make a list of daily gratitude. By being conscious and creating a list of all the good things I am grateful for that occur on a daily basis, I have become more positive. I am thankful for little things, such as making the green lights on my way to work, free lunch at work, being provided chances to give back, like helping someone or making them smile, etc. I remind myself when I’m SAD that my negative thoughts have no power and are just thoughts. That's where my being positive and grateful combats the negative thoughts.  

In short, reading this book, and knowing somebody who has SAD or depression, just being there for them being a comforting shoulder or a listening ear is priceless.

 

About The Author: Dan grew up in the Midwest and has coped with SAD every winter since he was a child. However, that has not stopped him from achieving his goals. He received his bachelor of special education from the University of Wisconsin-Oshkosh. He received his master's degree in early childhood education from Northern Arizona University. He is a certified reading specialist. He was a former teacher with fifteen years of experience teaching students from preschool through high school. In addition, he even tutored college freshmen. Teaching is in his blood and it even comes out in his writing. He has lived in the Arizona sun, but today he lives in a suburb of Milwaukee, Wisconsin. Go Packers!” For more information, please consult: https://www.youtube.com/watch?v=HTJkvHaVZ6w and https://www.youtube.com/watch?v=saTYirpmnjA

 

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

Wednesday, May 29, 2024

What Lens Do Authors See Through?

 


Authors write through their eyes, from their vantage point, but they must market through the lens of their potential reader. What does the consumer need or want and how will they perceive what you offer? This is what authors must answer.

When you write a book, you do so with passion and vigor. You laser in on what needs to be done. You give yourself the time that is necessary to complete your book.

When you market a book, you get distracted or make excuses, and that is a no-no. You must be as determined and committed to marketing your book as you were to writing it.

As a writer, you tend to draw from personal experience, what you witnessed, and what others have shared with you, and you couple it with what you know from reading books, watching TV and movies, and consuming the news. You have your own power to dream or imagine things. But it is all from how you perceive things.

As a marketer, you have to make assumptions, conduct research, and make educated guesses as to who your likely reader is and what you will need to say or do to draw them in and win them over. But many authors work out of a me-centric marketing viewpoint, vs a them-centric perspective.

Another way of saying this: Authors are too close to their book to be objective and strategic about how -- and to whom —to market their baby. So, let’s start with a few foundational questions. You must be ready to answer them in order to market effectively:

* Where would my book sit if it were on a shelf in a bookstore — what genre is it?

* Is it a book people need and are searching for one like it, or is it a book people may want if only they knew of it?

* Who is your competition and what do those books or authors offer that you can match or surpass? Do you offer something they don’t?

* What do people get out of reading your book — what are the benefits?

* How do you describe yourself in a qualifying way as to why you are the perfect writer of such a book?

* Can you narrow down demographic traits or characteristics of your reader— race, religion, gender, age, wealth, politics, health, education, geography, etc.

You may have written the book for yourself from your viewpoint. Now market to others from how they see things. By making that transition you have taken a huge leap forward.

 

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

Tuesday, May 28, 2024

9 Mistakes Authors Must Avoid

 

 

There are many mistakes that authors must not make. Some will waste your time and others will destroy opportunities or cost you money. The good news is that the vast majority of these errors are identifiable and avoidable.

Let’s examine what could and should be averted — and may this exploration process encourage authors to take ownership of their marketing. You don’t need anyone’s permission to succeed, so get out there and make your book a success!

1. Missing Deadlines

This is a no-brainer. Promoting a book has a definitive timeline. There are things you can do as much as six months prior to publication — establishing your social media presence, creating a website, conducting marketing research, seeking out testimonials, etc.  Concretely, certain types of news media demand you send them a galley or advance review copy a good four months prior to your planned publication date. For instance, a woman’s magazine, a book review publication like Publishers Weekly, a national network or cable morning television show, or a major trade publication each require a good amount of lead time to determine what or how they plan to do with you and your book. Work ahead and honor real deadlines.

2. Failing To Plan

Book marketing effectively requires a solid plan. This includes budgeting your time and money towards identified goals. Factor in who may help you, timelines, and costs, and identify the metrics to judge the efficacy of your actions. Plan ahead and focus on details. Think of what you want to accomplish and work backwards from there. For instance, say you want to speak at a bookstore in a city you will be visiting. You will need to contact them 8-12 weeks prior to that date. Want to advertise at a conference? Find out when the deadline is to buy space and to supply the ad content. Want to market your book as a tie-in to an event, holiday, or anniversary? Plan ahead by several months or more. 

3. Not Executing Regularly

You can analyze and plan — but then you need to execute said plan. Not just once or every now and then, but every day. You must persist and push forward, building on yesterday, striving towards a better tomorrow.

4. Acting On Bad Advice

Many authors act on little guidance, and of what they do consume, much of it can be lousy advice. They learn from authors who failed. They learn from people who don’t know better. They must rely on useful and respectful sources of information and not think that a random YouTuber is going to save them. Worse, sometimes, is to rely on a successful author, one who perhaps merely broke the odds and had a lucky breakthrough or had help from people that you could never have access to, and all of a sudden you take advice from a unicorn.

5. Falling For BS Offers

Authors, beware. There are a lot of crappy offers out there from some very good hustlers. I have seen what authors receive because they share them with me. They get emails saying they were selected to be considered for representation by a literary agent or that someone wants to seek out a film deal for their book. They are usually just solicitations to get authors thinking they are closer to getting a publisher or Netflix to work with them when all they are really getting closer to is paying for something useless that never leads to what they were hoping to get. These letters usually capitalize the wrong words, have misspellings, and are generic. They may even address you by both first and last name instead of one or the other. These people can’t be trusted.

6. Not Allowing Enough Time To Market

This is an easy one to avoid or fix. Designate a certain amount of time daily to marketing your book. I know you want to write, have work, chores, and other desires and demands, but your book won’t market itself. Discovery depends on you. If you don’t schedule time to market, you quickly fall into a bad pattern, and then feel guilty and burdened. Simply put aside even 15 minutes a day to do something for your book.

7. Handling Rejection From The Media Poorly

Just because you got a bad review or the eight news outlets that you emailed for an interview ignored you doesn’t mean you failed nor should you give up. You only fail once you give up. Trying and falling short of a win is actually contributing to you breaking through. The more rejections you rack up, the more likely a yes is around the corner. It is a numbers game. Make them be in your favor.

8. Missing Opportunities & Failing To Create New Ones

If luck is about being in the right place at the right time, then authors need to get out there and put themselves in a position to take advantage of an opportunity. Often, successful authors create their opportunities. You can’t wait back for an invite to a party. Simply create the party. You don’t win by following all of the rules. Break a few. Be prepared to do what others don’t. Find a way to create circumstances that are favorable to you. 

9. Failure To Outsource When You Lack Marketing Knowledge & PR Skills

I admit I am not too handy at home. When I need a plumber, electrician, or roofer, I call one. Same can be true with book marketing for many authors. I am your book marketing plumber! Call in a pro when you lack the skills, knowledge, or confidence to promote yourself. 

 

Need PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Brian Feinblum should be followed on www.linkedin.com/in/brianfeinblum. This is copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.