The Bible says there are seven deadly
sins. They are envy, gluttony, greed, lust, pride, sloth, and wrath. In the
world of book marketing, there are also seven deadly sins. Here they are:
- Ignorance
To
not be aware of what needs to be done to market your book successfully is not a
valid, long-term excuse as to why your book is not marketed well. Learn,
experiment, and seek out professional help. Knowledge is power.
2.
Laziness
You
may know what to do but lack initiative, energy, and drive. This is not
acceptable. Get off the couch, or sit there, and hire others to do what you
need to do.
3.
Envy
Authors
naturally look at other authors and are jealous of their success. No need to be
envious. Go out there and promote your book. The few authors that you wish you
were like are anomalies. Many authors do not have success. Keep things in
proportion.
4.
Ego
You
may think you are a great writer, and maybe you are, but no one knows that
unless you work as hard to market your book as you did to write it. Curb your
ego and pull up your sleeves to do the heavy book marketing lifting.
5.
Time
We
all live busy lives and have all kinds of obligations, needs, and chores, but
time must be carved out to market your book. Make it a priority. Think about
frequency and duration. Can you promote daily or every other day? How much time
can you do on each day? Hold yourself accountable for your calendar and
schedule.
6.
Money
Have
a budget to promote your book. Neither mortgage the house nor go cheap. Be
reasonable and fair to yourself. Give your book a chance to succeed. You will
need between five and ten thousand dollars to initiate a decent marketing
campaign.
7.
Skills
Not
only do you need to know what needs to be done, but you must develop the
abilities to implement them. Take some time to learn how to do things that will
help you be better at marketing your book.
A
bonus sin might be a lack of confidence. It’s natural to feel fear, insecurity,
or incompetence when it comes to doing something new, something that puts you
in the public spotlight, but nothing worth doing is ever absent a little fear.
Use that nervous energy not to suppress yourself, but to take the initiative to
step forward into the unknown and believe in your book and in who you are. You
can do this!
Do You Need Book Marketing & PR Help?
Brian
Feinblum, the founder of this award-winning blog, with over 3.9 million page
views, can be reached at brianfeinblum@gmail.com He is available to help authors like you to promote your
story, sell your book, and grow your brand. He has over 30 years of experience
in successfully helping thousands of authors in all genres. Let him be your
advocate, teacher, and motivator!
About Brian
Feinblum
Born and raised in Brooklyn, Brian Feinblum now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). This award-winning blog has generated over four
million pageviews. With 5,000+ posts over the past dozen years, it was named
one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best
resource.” For the past three decades, he has helped thousands of authors. He
formed his own book publicity firm in 2020. Prior to that, for 21 years as the
head of marketing for the nation’s largest book publicity firm, and director of
publicity positions at two independent presses, Brian has worked with many
first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on
book publicity for Book Expo America several years ago, and has spoken at ASJA,
BookCAMP, Independent Book Publishers Association Sarah Lawrence College,
Nonfiction Writers Association, Cape Cod Writers Association, Willamette
(Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut
Authors and Publishers Association. His letters-to-the-editor have been
published in The Wall Street Journal, USA Today, New York Post, NY Daily
News, Newsday, The Journal News (Westchester) and The Washington Post.
His first published book was The Florida Homeowner, Condo, & Co-Op
Association Handbook. It was featured
in The Sun Sentinel and Miami Herald.