Thursday, December 12, 2024

The Seven Deadly Sins Of Marketing A Book!

 


 

The Bible says there are seven deadly sins. They are envy, gluttony, greed, lust, pride, sloth, and wrath. In the world of book marketing, there are also seven deadly sins. Here they are: 

 

  1. Ignorance 

To not be aware of what needs to be done to market your book successfully is not a valid, long-term excuse as to why your book is not marketed well. Learn, experiment, and seek out professional help. Knowledge is power. 

 

2.                  Laziness

You may know what to do but lack initiative, energy, and drive. This is not acceptable. Get off the couch, or sit there, and hire others to do what you need to do. 

 

3.                  Envy

Authors naturally look at other authors and are jealous of their success. No need to be envious. Go out there and promote your book. The few authors that you wish you were like are anomalies. Many authors do not have success. Keep things in proportion.

 

4.                  Ego

You may think you are a great writer, and maybe you are, but no one knows that unless you work as hard to market your book as you did to write it. Curb your ego and pull up your sleeves to do the heavy book marketing lifting. 

 

5.                  Time

We all live busy lives and have all kinds of obligations, needs, and chores, but time must be carved out to market your book. Make it a priority. Think about frequency and duration. Can you promote daily or every other day? How much time can you do on each day? Hold yourself accountable for your calendar and schedule. 

 

6.                  Money

Have a budget to promote your book. Neither mortgage the house nor go cheap. Be reasonable and fair to yourself. Give your book a chance to succeed. You will need between five and ten thousand dollars to initiate a decent marketing campaign. 

 

7.                  Skills

Not only do you need to know what needs to be done, but you must develop the abilities to implement them. Take some time to learn how to do things that will help you be better at marketing your book.

 

A bonus sin might be a lack of confidence. It’s natural to feel fear, insecurity, or incompetence when it comes to doing something new, something that puts you in the public spotlight, but nothing worth doing is ever absent a little fear. Use that nervous energy not to suppress yourself, but to take the initiative to step forward into the unknown and believe in your book and in who you are. You can do this!

 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Born and raised in Brooklyn, Brian Feinblum now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).  This award-winning blog has generated over four million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, he has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Tuesday, December 10, 2024

Should A Killer’s Best-Selling Book Be Banned?

 

 

When the shocking assassination on the streets of New York City of United Healthcare CEO Brian Thompson splashed across our screens, many wondered of the killer’s identity and speculated on his motive. It turns out the suspect, Luigi Mangione, may have been inspired by the published writings of a domestic terrorist, calling into question: Should such books be banned or even published?

Unabomber Ted Kaczynski had his ramblings published in a book, Industrial Society and Its Future. That book is a best-seller on Amazon as we speak. It is No. 1 in each of these categories: terrorism, anarchism, and radical political thought. I guess “crazy mothafu@@er” is not a category yet, or it would own that spot as well.  

Could this book could be sparking new killers and giving intellectual stimulation to the unhinged, angry, and downtrodden? Perhaps. But I don’t think its sale should be restricted in any way.  

Free speech trumps all, even if it means someone could die as a result. Well, in reality, a book does not pull a trigger anymore than playing violent video games or watching horror movies would. Are we going to ban everything? Our information and entertainment reflect our world, but they don’t necessarily create it.  

Words don’t kill. Life does.  

Maybe society, circumstances, upbringing, DNA, a series of unrelated events, or even a confluence of factors have cocktailed into turning one of America’s most promising young men into one of America’s Most Wanted.  

Still, there is no denying the power of books. This guy used language similarly found in the Unabomber’s manifesto in a letter found in his backpack when he was arrested. 

Can we remove all books that may inspire, inform, or nurture the ideology, intentions, and actions of a deranged person? 

Of course not. 
 

Killers can distort even a Disney movie to justify their actions. It is unlikely that this guy was normal and happy, then accidentally read another killer’s screed, and suddenly decided to just blow someone away. No, it is likely other events and people in his life — or a mental disease — led him to do this. The words on a page did not solely instruct him to act; they were merely mirroring what was already inside of him.  At least that is my speculation or take on things. 

Put the book question aside for a moment. This case simply has a lot of fascinating subplots.

Who saw this coming: A kid from a wealthy family of multi-generational entrepreneurs, one who graduated valedictorian from a prestigious private school and accelerated to earn an undergrad degree and a Master’s at an Ivy League college in just four years, would be the subject of an FBI manhunt for premeditated murder of someone he presumably never met?

Questions about how someone can just 3-D print a deadly weapon are disturbing, us, too.  
 

Just what is it that drove a good-looking, bright, young man to kill? Was it mental illness, a personal vendetta, or was he a social justice warrior? It was not a book all by itself that caused this.  

But let’s say that in a few, rare cases, strong evidence can be presented to prosecute books as being the main reason, or at least serving as a significant enabling factor, for one acting violently. What is the next step? Book bans? Censorship? Deny publication of a book?  

Slow down. Remember the First Amendment.  

The thing with book bans is this:  Who decides what gets banned or published? By what standards? Where do you draw the line?  

Ideas are everywhere — in our novels and streamed entertainment, in our political rhetoric, and worst of all, on full display on the biggest playground for anarchy, bullying, and aggression, open 24/7 without a referee: social media. We can’t — and should not — bar the free exchange of ideas, thoughts, facts, or fantasies. But we should look to fix the world’s ills, get people mental health help, and simply acknowledge that the world can be cruel and unfair at times.   

What we need to do is not blame the poet for the world he writes about; instead, repair the world. The messenger’s message is not the problem; whatever inspired the message is the problem.  

Ironically, the arrest of Mangione came within hours of the acquittal of a man on trial for killing another man in NYC. We can applaud that.  

Daniel Penny, a former Marine, stepped in to save a subway train of passengers when a homeless, schizophrenic, drug-high guy starts threatening everyone and saying they will die. Penny put a chokehold on Jordan Neely, trying to prevent a mass casualty event.  

Unfortunately, the deranged menace died from the incident. This jury got it right. Acquittal! An act of a Good Samaritan turned into a court case. This guy is a hero, stepping up to defend the innocent and volatile. Neely did not intend to kill him, just to restrain and hold him until the authorities showed up.  

That violence was justifiable, but the so-called vigilante murder of the CEO is not. 

What is more disturbing than the CEO killing is how some people are reacting to it publicly. More than a few have cheered on the killing of the health insurance CEO, as if he is the kingpin of a drug cartel.  

After all, defenders shout, this guy took home more than 10 million dollars a year. It is blood money they say, for he was enriched by denying healthcare claims to those in need, which led to the unnecessary suffering, disability, death, and/or bankruptcy of lots of sick people. Ok, so we all can understand the healthcare and insurance industries need reform, but let’s not cheer on a killer. Seeing a lunatic gunman as a savior, the leader of a distorted hero’s movement, is far, far more dangerous than any madman’s scribblings. 

Ok, back to books, even those by a killer. All book bans are wrong and bad.  Free speech is everything to us. I would even kill for that right. And then you can buy my published manifesto. 

 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Born and raised in Brooklyn, Brian Feinblum now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).  This award-winning blog has generated over four million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, he has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Monday, December 9, 2024

How Do Authors Convince Others To Buy Their Books?

 


Authors have many tools available to then sell their books, from speaking at bookstores and book fairs, to posting strategically on social media and securing book reviews. They can use advertising, book awards, and podcasting to get the word out. But whichever option is utilized, the success of the sales proposition will likely fall upon an author’s ability to communicate persuasively.   

A boring interview or an ad that lacks a call-t0-action are unlikely, to inspire a book sale. What an author says - and how they say it -- matters. The words you used to motivate another to want to read your book mean everything. So, what’s the key to good sales speak? 

1. Speak in benefits of three.

For instance, your book will make someone laugh, cry, and think. Or, perhaps it will confront our desire to pursue life, liberty, and happiness. Maybe it will tackle wars, terrorism, and crime, or it will show us how to again have a relationship of love, passion, and honesty.  

2. Utilize metaphors, analogies, and similies.

Making comparisons or giving imagery to make a quick point works wonders, just make sure that you use a comparable scale of comparison.  

3. Make it about a clear choice 

Good vs evil; love vs hate; death or life. Use the extremes to make your point. Your book must stand for something - and as a result, be against something. Appeal to a person’s vision of the world and couch your story to fit their scenario of things.  

4. Tap into an emotion

Tears, fears, pain, anxiety - all-powerful. So is anger, revenge, lust, and greed. State things that will invigorate an emotional or psychological response from others.  

5. Ask a rhetorical question

Asking questions can invite people into a conversation and stating a predictable answer in a question will get people to listen up. 

6. Inject humor

Even with a serious topic, levity can lighten things up. Telling jokes or looking to make others laugh creates a feel-good, jovial atmosphere that may ripen one up to buy a book.  

7. Delve into conflicts, paradoxes, contrasts, and enigmas 

This gets people’s attention. Be a contrarian or fight for the underdog. Explore viewpoints that others don’t. See all sides to things.  

8. Promise tangible benefits

If your book solves a problem or entertains or enlightens or inspires or informs, state that benefit. People buy things that make them feel good, serve a need, fulfill a desire, solve a problem, or move them to see things in a new light.  

9. Tap into pop-culture trends 

Comment on what’s in the news or what’s popular. There are reference points that most people will have familiarity with. This helps you speak the way people already think. 

10. Play on a cliché

Cliches exist for a reason. Some have truth to them. People are familiar with them, so grounding yourself in what people already like or accept gets them to be agreeable.  

11. Call upon an anniversary, holiday or honorary day

Tie your message into things people know about. Check out www.brownielocks.com 

12. Inspire or motivate

People are drawn to strength and to people who help us become our best selves. Share encouraging words of wisdom and speak with passion, positivity, and words of action.  

13. Shock and be so other 

Surprises, outrageous statements, or an exploration into cultures, industries, or hobbies that are so unfamiliar or unique will also excite people. Use curiosity to your advantage. 

14. Attack an institution, person, or idea

The world is full of good people; and bad people, right from wrong, love vs hate. Tap into the world of extremes. Find a villain that’s easy to attack. Criticize a popular idea. Demonize despicable people. Rally others to see you are one of them.  

Essential, be interesting, relevant, timely, and sound authentic. You must win over some readers. Use your words and you will find your fan base. 

 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Born and raised in Brooklyn, Brian Feinblum now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).  This award-winning blog has generated over four million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, he has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Saturday, December 7, 2024

Is A Movie More Powerful Than A Book?

 


While surfing Instagram mindlessly the other morning, a daily ritual of mine, a stunning video came across my little hand-held phone screen. It was what now must be the most-watched and most amazing several minutes of movie celluloid wonder in the past 50 years. Can you guess what I am talking about?

Rocky.

You know the scene, the one where he is training just before the big boxing match. You see Sylvester Stallone running through Philadelphia, with cheering kids trailing him as he ascends upon the top of the library steps overlooking the city. The music cues up and makes you feel like you want to rise and get up. He was training for his lucky shot at the heavyweight boxing title and the look of grit and determination is on his face. I have seen that clip probably over 100 times over the years and every time it energizes me.

It is the music, the way the scene is shot, the physical visual, and the context that gets me always. There goes an underdog bum who believes in himself when no one else would, readying himself literally and metaphorically for the fight of his life.

Why do some movie clips motivate, move, and inspire us many years and even several decades after our initial viewing?

What is it about the medium or subject matter that stirs something deeply within us?

Can we replicate that type of moment and invoke a strong emotional reaction in what we create as writers?

Ok, so Rocky is iconic and is not the norm, but many movie scenes or videos can still make us feel a lot long after the first viewing. Sly’s film is not the only memorable movie that strikes something within every viewer, so powerfully and enviably, but none have the dramatically inspiring staying power as this movie.

If only books could do the same — or do they?

Can we re-read books or quote passages many years after we first come across them? Yes. But do they stir in us the way a clip from Rocky does? Not likely. Why? Words on a page unable to compete with visuals blended with music and/or spoken words.

I love books and treasure the art of writing, but I must admit that a Rocky movie beats all books in terms of how one piece of art impacts and even changes me. If you don’t believe me, just watch the clip of Rocky training.

Rock-ee, Rock-ee. Rock-ee.

...

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Born and raised in Brooklyn, Brian Feinblum now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).  This award-winning blog has generated over four million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, he has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Thursday, December 5, 2024

What Are The 21 Best Book Marketing Blog Posts of 2024?


 

I am a seasoned book marketing stud, a veteran of over 30 years of marketing books and publicizing thousands of authors. I know a lot – but not everything. Even book PR gurus like me continue to learn and evolve. My best work comes one-on-one, when you hire me to change the trajectory of your book’s life, but my blog is a good introduction to what you can be doing to help yourself. 

Did you happen to miss some of my best blog posts this year? Are you new to this blog or just needing a refresher on what you should be doing as a writer marketing your book in a lake of opportunities against a tsunami of competition? 

If you do nothing else, read these 20 posts that were culled from the hundreds I pumped out this past year. If you feel adventurous, keep digging into my archives – there are over 5,000 posts of resourceful, insightful, inspirational, and sometimes useless information. 

Happy Holidays – enjoy! 


What Are The Best Ways To Promote A Book?

https://bookmarketingbuzzblog.blogspot.com/2024/08/40-ways-to-promote-your-book.html

 

Can Authors Create & Act On Big Ideas?

https://bookmarketingbuzzblog.blogspot.com/2024/08/can-authors-create-act-on-big-idea.html

 

When Is Happy Booksgiving Day?

https://bookmarketingbuzzblog.blogspot.com/2024/11/happy-booksgiving-day.html

 

How Do You Compete With The 365 Books Published Daily?

https://bookmarketingbuzzblog.blogspot.com/2024/11/with-365-new-books-published-daily-can.html

 

Why Are Authors Intimidated By Marketing?

https://bookmarketingbuzzblog.blogspot.com/2024/08/why-are-authors-intimidated-about.html

 

What Do You Need To Do To Get Book Sales?

https://bookmarketingbuzzblog.blogspot.com/2024/08/things-authors-need-to-know-about.html

 

What Are Some Book Marketing Basics For Beginning Authors?

https://bookmarketingbuzzblog.blogspot.com/2024/05/39-book-marketing-tricks-for-beginners.html

 

Why Will Anyone Want To Buy Your Book?

https://bookmarketingbuzzblog.blogspot.com/2024/05/why-does-anyone-want-to-buy-your-book.html

 

Do Authors Need Tough Book Marketing Love?

https://bookmarketingbuzzblog.blogspot.com/2024/04/do-authors-need-tough-love.html

 

What Do 10,000 Authors Really Think?

https://bookmarketingbuzzblog.blogspot.com/2024/03/12-things-10000-authors-really-think.html

 

How Do Authors Handle Transitions, Changes & Challenges?

https://bookmarketingbuzzblog.blogspot.com/2024/02/how-authors-deal-with-transitions.html

 

How Can Authors Get Media Coverage?

https://bookmarketingbuzzblog.blogspot.com/2024/02/how-do-authors-get-media-coverage.html

 

How Do Authors Make Good Marketing Decisions?

https://bookmarketingbuzzblog.blogspot.com/2024/02/how-can-authors-make-good-marketing.html

 

Can You Develop Multiple Streams Of Income From Your Book?

https://bookmarketingbuzzblog.blogspot.com/2024/03/is-your-book-delivering-multiple.html

 

What Is The Secret To A Long, Happy Writing Life?

https://bookmarketingbuzzblog.blogspot.com/2024/07/secret-to-long-happy-writers-life.html

 

Book Marketing Tips To Save You Time, Money, Stress

https://bookmarketingbuzzblog.blogspot.com/2024/07/marketing-advice-that-saves-you-time.html

 

Do Authors Have Answers For These Key Questions?

https://bookmarketingbuzzblog.blogspot.com/2024/10/must-authors-answer-these-book.html

 

Why The Book Publishing Industry Should Publish Your Book  – But Will They?

https://bookmarketingbuzzblog.blogspot.com/2024/10/why-book-industry-should-publish-this.html

 

How Do Authors Set Book Marketing Goals?

https://bookmarketingbuzzblog.blogspot.com/2024/09/how-do-authors-set-book-marketing.html

 

Can You Avoid The Biggest Book Marketing Mistakes?

https://bookmarketingbuzzblog.blogspot.com/2024/09/10-biggest-book-marketing-mistakes-to.html

 

What Is The Optimal Book Marketing Mindset For Authors?

https://bookmarketingbuzzblog.blogspot.com/2024/08/the-book-marketing-mindset-that-authors.html


Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over 3.9 million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

Born and raised in Brooklyn, Brian Feinblum now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).  This award-winning blog has generated over four million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, he has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and director of publicity positions at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.