Tuesday, September 21, 2021

Are You Atop The Book Marketing Pyramid?

 



Remember the Food Pyramid, that graphic put out by the federal government to serve as a guideline of recommended food groups? It told us what percentage of our diet should be fruits and vegetables, meat and dairy, bread and carbohydrates, etc. Well, I would propose there is also a Book Marketing Pyramid that authors should embrace.

Below are the key parts, but I suspect the ratio or percentages of each area will continue to change over time, evolving with the habits and needs of the media and consumers, as well as the desires and tech capabilities of authors.    
 

The pyramid really needs to be customized to each author’s abilities, goals, needs, and desires. For instance, if one lacks a certain skill or ability, that places more pressure on the remaining areas. Similarly, if one ignores an area such as social media or news media, a greater effort needs to be put into other areas to compensate for the shortfall.

There are really two book marketing pyramids — one that reflects what is needed from the author; the other reflects what needs to be done for authors to succeed.

What Is Needed From An Author:

*Author Awareness of PR Possibilities  10%
*Author Ability to Execute a PR Plan  12.5%
*Author Knowledge For Marketing One’s Self  12.5%
*Author Time to Do What Is Necessary 12.5%
*Author Budget to Hire Pros and Outsource Things  12.5%
*Author Passion to Aggressively and Enthusiastically Market  10%
*Author Confidence to Market With Authority  12.5%
*Author Tech IQ to Use All Digital Tools 17.5%

What Authors Need To Do:

*Social Media 15%
*Blog/Podcast/Video 10%
*Speaking 10%
*Networking 10%
*Book Reviews 15%
*News Media 15%
*Advertising 10%
*Website  15%

Of course, like the Food Pyramid, the Book Marketing Pyramid is a recommendation, not an absolute. Everyone’s book — and body — is different. But you get the idea. Do what is necessary to achieve book marketing success.

 


Need Book PR Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.


Catch Up With These Posts

How Do Authors Sell A Book?

https://bookmarketingbuzzblog.blogspot.com/2021/09/how-do-authors-sell-book.html

 

Market Your Book Like An Aggressive Cabby Drives Through Traffic Jams?

https://bookmarketingbuzzblog.blogspot.com/2021/09/market-your-book-like-aggressive-cabby.html

 

The 51-49 Book Marketing Solution

https://bookmarketingbuzzblog.blogspot.com/2021/09/the-51-49-book-marketing-solution.html

 

Guaranteed: Authors Who Do This One Thing Shall Succeed

https://bookmarketingbuzzblog.blogspot.com/2021/09/guaranteed-authors-who-do-this-one.html

 

Will You Take The 30-Day Book Marketing Challenge?

https://bookmarketingbuzzblog.blogspot.com/2021/08/will-you-take-30-day-book-marketing.html

 

15 Ways To Increase An Author’s Blog Traffic

https://bookmarketingbuzzblog.blogspot.com/2021/08/15-ways-to-increase-authors-blog-traffic.html

 

The Author As Entrepreneur: 17 Tips/Resources

https://bookmarketingbuzzblog.blogspot.com/2021/07/the-author-as-entrepreneur-17-tips.html

 

Top 100 Book PR Blog Posts

https://bookmarketingbuzzblog.blogspot.com/2019/10/the-best-100-book-marketing-pr-blog.html

 

How Do Authors Recharge A Stalled Book Marketing Campaign?

https://bookmarketingbuzzblog.blogspot.com/2021/07/how-do-authors-recharge-stalled-book.html

 

How Should Authors Spend Their Book Marketing Dollars?

https://bookmarketingbuzzblog.blogspot.com/2021/07/how-should-authors-spend-their-book.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

 

 

Monday, September 20, 2021

What Are The 7 Book Marketing Sins?

 


While recently attending prayer services for the High Holy Holidays at my temple, I came across a text that outlined the seven social sins. It inspired me to identify the seven sins of book marketing.  

Here they are 

1. Promoting Without Purpose. Know why you are doing what you are doing. Map out a plan and set goals. To just sporadically or half-heartedly market your brand and book will just yield insufficient results.  

2. Making Excuses To Not Market Yourself. You can’t write books without marketing them. By not dedicating yourself to consistent marketing efforts, supported by hard work, creativity, commitment, sacrifice, money, and time, you will betray yourself and deny others from standing a chance to discover and benefit from your book.  

3. Lying When Marketing or Marketing A Lie. You must market with a conscience. Do not break the law, lie, cheat, steal, or harm another when promoting your book. Sure, be creative in your approach, but only bend rules, not break them.  

4. Marketing As If Everyone Is Your Target. Spoiler alert: most people will not read your book or give a crap about it. Most will not ever hear of it. But you can be wildly successful when a readership demographic, no matter how small, can be identified and pursued. Think about it. You can be on a major best-seller list with 10,000 books sold. If you sell a million copies, that means you didn't sell books to even one third of one percent of the population. Target your reader and never assume or expect everyone is your reader. 

5. Ego-Driven Marketing. Do not market a book that you know is crap. Commit to writing a better book before seeking to promote it. Do not market purely for the sake of your ego. It is fine to believe in your book and want others to read it, but do not just believe because you wrote something that everyone should want to read it.  

6. Marketing Without Leaning On Your Network. Marketing a book requires favors. Start by asking who you know and who they know. Guilt, favors, or compensation should be your currency. To not seek help from those who can is just dumb. 

7. Failing To Outsource Marketing That You Won’t, Can’t, or Don’t Want To Do. If you won’t do something to help promote your book, it still has to be done. Don’t ignore or dismiss it. You may lack the skill, knowledge, ability, or resources to get it done. You may have other priorities. No worries. Hire help! 

In case you were wondering, the Reform Jewish prayer book identified these seven social sins:  

*Wealth without work

*Pleasure without conscience

*Knowledge without character

*Commerce without morality

*Science without humanity

*Worship without sacrifice

*Politics without principle  

Re-evaluate your book marketing sins. Avoid repeating them. Forgive yourself. Make amends. Commit to a better approach.  

As a result, you will feel better and do better. It is a win-win.

 


Need Book PR Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.

 

Catch Up With These Posts

How Do Authors Sell A Book?

https://bookmarketingbuzzblog.blogspot.com/2021/09/how-do-authors-sell-book.html

 

Market Your Book Like An Aggressive Cabby Drives Through Traffic Jams?

https://bookmarketingbuzzblog.blogspot.com/2021/09/market-your-book-like-aggressive-cabby.html

 

The 51-49 Book Marketing Solution

https://bookmarketingbuzzblog.blogspot.com/2021/09/the-51-49-book-marketing-solution.html

 

Guaranteed: Authors Who Do This One Thing Shall Succeed

https://bookmarketingbuzzblog.blogspot.com/2021/09/guaranteed-authors-who-do-this-one.html

 

Will You Take The 30-Day Book Marketing Challenge?

https://bookmarketingbuzzblog.blogspot.com/2021/08/will-you-take-30-day-book-marketing.html

 

15 Ways To Increase An Author’s Blog Traffic

https://bookmarketingbuzzblog.blogspot.com/2021/08/15-ways-to-increase-authors-blog-traffic.html

 

The Author As Entrepreneur: 17 Tips/Resources

https://bookmarketingbuzzblog.blogspot.com/2021/07/the-author-as-entrepreneur-17-tips.html

 

Top 100 Book PR Blog Posts

https://bookmarketingbuzzblog.blogspot.com/2019/10/the-best-100-book-marketing-pr-blog.html

 

How Do Authors Recharge A Stalled Book Marketing Campaign?

https://bookmarketingbuzzblog.blogspot.com/2021/07/how-do-authors-recharge-stalled-book.html

 

How Should Authors Spend Their Book Marketing Dollars?

https://bookmarketingbuzzblog.blogspot.com/2021/07/how-should-authors-spend-their-book.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

 

 

 

Sunday, September 19, 2021

4 Trends Authors Need To Know

 


I recently came across four statistics that made me think long and hard about how things are evolving in our nation. They also could greatly influence authors, publishers, and consumers as to which books are written, published, and purchased.

I recently learned that:

*60% of enrolled college students are women, meaning for every two guys in college, there are three women.

*A new Gallup poll showed for the first time in eight decades of measuring US citizen membership to a church, temple, or mosque,  less than a majority belong (47%).

*40% of all births this past year were to unwed moms, a record high, and in three states, the majority of births were to unmarried parents.

*More than one in four adult Americans have never left the United States, and another 31% only went to one or two countries in their lifetime. 11% of adults have been to 10 or more countries.

So why are these numbers significant? They represent some tipping points in the values and actions of our country. Since books can be about anything, for anyone, what happens in the real world impacts what is written, who publishes it, and how many copies are purchased.

We already have many trends influencing publishing these days. Just look at the wars over #metoo, gender identity, and racial equality. You have shelves of books dedicated in many stores to novels, poetry, and non-fiction based on each of those heavily debated topics.

Then you have political wars and personality wars. Oh, don’t forget the pandemic, and of course, there is always the digital wars of progress vs privacy and information nirvana vs censorship.

The statistics I quoted earlier fascinate me. It means that soon we will see books about things we hadn’t thought of before.

What used to be an anomaly— not being a member of organized religion — is the norm.

Women, who until a few generations ago, were barely present on co-ed college campuses, now are a super majority across thousands of colleges.

Having parents who raise kids that are unmarried or even living with each other is at the tipping point of normalization.

And for what we would like to think of as a global-minded nation, the majority of American adults have hardly been anywhere beyond the borders. Maybe we are not as worldly as we think we are.

Indeed, consumers and the times are always changing. Choices over what to write, publish and buy change with them. What will tomorrow bring? no one knows, but it most likely will be something radically different from what was normal or typical yesterday.

 

Need Book PR Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.

 

Catch Up With These Posts

How Do Authors Sell A Book?

https://bookmarketingbuzzblog.blogspot.com/2021/09/how-do-authors-sell-book.html

 

Market Your Book Like An Aggressive Cabby Drives Through Traffic Jams?

https://bookmarketingbuzzblog.blogspot.com/2021/09/market-your-book-like-aggressive-cabby.html

 

The 51-49 Book Marketing Solution

https://bookmarketingbuzzblog.blogspot.com/2021/09/the-51-49-book-marketing-solution.html

 

Guaranteed: Authors Who Do This One Thing Shall Succeed

https://bookmarketingbuzzblog.blogspot.com/2021/09/guaranteed-authors-who-do-this-one.html

 

Will You Take The 30-Day Book Marketing Challenge?

https://bookmarketingbuzzblog.blogspot.com/2021/08/will-you-take-30-day-book-marketing.html

 

15 Ways To Increase An Author’s Blog Traffic

https://bookmarketingbuzzblog.blogspot.com/2021/08/15-ways-to-increase-authors-blog-traffic.html

 

The Author As Entrepreneur: 17 Tips/Resources

https://bookmarketingbuzzblog.blogspot.com/2021/07/the-author-as-entrepreneur-17-tips.html

 

Top 100 Book PR Blog Posts

https://bookmarketingbuzzblog.blogspot.com/2019/10/the-best-100-book-marketing-pr-blog.html

 

How Do Authors Recharge A Stalled Book Marketing Campaign?

https://bookmarketingbuzzblog.blogspot.com/2021/07/how-do-authors-recharge-stalled-book.html

 

How Should Authors Spend Their Book Marketing Dollars?

https://bookmarketingbuzzblog.blogspot.com/2021/07/how-should-authors-spend-their-book.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

 

Friday, September 17, 2021

How Do Authors Sell A Book?

 



 

Authors are writers – and maybe even researchers and editors. But they are also marketers and know they have to take ownership of their book. So, how does an author sell a book to another?

 

According to Influence: The Psychology of Persuasion by Dr. Robert Cialdini, there are six key principles to persuading another.

 

They include these:

 

1.      Sounding authoritative.

 

2.      Make it seem like your offer involves scarcity.

 

3.      Being likeable.

 

4.      Having third-party validation for your book.

 

5.      Being consistent and committed in your efforts to sell books.

 

6.      Reciprocation: providing something of equal or greater value to its cost.

 

I would also add these factors:

 

·         Seek to fan an existing desire rather than create a new one.

·         Listen to a potential customer’s questions to understand which benefits people seek from your book.

·         Stroke their ego – everyone needs approval.

·         We buy because we want or need something.

·         One’s wants justify and prompt a desire to buy something.

·         A stall means the want or hurt is not strong enough.

·         Objections are better prevented than answered.

·         You must adapt your presentation to their personality.

·         Make a want a need – and a need a want.

·         Provide strong proof of your assertions.

·         Make sure your image conveys an unmistakable sense of quality and professionalism.

·         Align with your customer’s values, hopes, and needs.

·         Exude positive energy.

·         Be optimistic, enthusiastic, and visionary.

·         Show empathy and understanding of one’s situation.

 

Know what attracts people to your story. You do have assets – use them. Is it your words, images, or accomplishments? Do you offer a connection to the things that move us, such as these:

 

·         Social issues

·         Life/death

·         Humor

·         Nature

·         Babies/kids

·         Money\health

·         Politics

·         Sex

·         Power

·         Outrageousness

·         Family

·         Dogs/pets

·         Sports

·         Entertainment

·         Disaster

 

Lastly, consider these factors in your book-selling ways:

 

·         Can you offer something new or unique, something better than what is offered elsewhere, something that people cannot do without, or see as a benefit when coming from you?

·         State your unique selling proposition as a motto, mantra, tagline, or brand.

·         Eliminate as much as possible the perceived or actual risk/investment involved for someone to try working with you.

·         Make an offer they cannot refuse – give something away, so something on a trial period, or offer a money-back guarantee.

·         Make others feel important that what they are doing is special and great.

·         Listen to others – put them first and make them feel at ease.

·         Give them confidence in themselves

·         Welcome their ideas or feedback to what you said – and then counter that.

·         Seek to build trust – offer to do a favor, lend a hand, or make a concession.

 

Now go make a sale!!


 

“Always be positive. The more negative your circumstances, the more important a positive attitude becomes.” – Pat Williams, best-selling author  

“None of us has the whole truth; life is a journey toward the truth.” – President Bill Clinton  

“If you can’t solve a problem, it’s because you’re playing by the rules.” – Award-winning advertising agency director Paul Arden  

“We don’t see things as they are. We see them as we are.” – Anais Nin, best-selling erotic author 

Praise in public, criticize in private.” – Pat Williams, best-selling author 

“If everything seems under control you’re not going fast enough.” – Champion race car driver Mario Andretti  

“Get the best people; then get the best out of your people.” -- Pat Williams, best-selling author

 

Need Book PR Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.

 

Catch Up With These Posts

Market Your Book Like An Aggressive Cabby Drives Through Traffic Jams?

https://bookmarketingbuzzblog.blogspot.com/2021/09/market-your-book-like-aggressive-cabby.html

 

The 51-49 Book Marketing Solution

https://bookmarketingbuzzblog.blogspot.com/2021/09/the-51-49-book-marketing-solution.html

 

Guaranteed: Authors Who Do This One Thing Shall Succeed

https://bookmarketingbuzzblog.blogspot.com/2021/09/guaranteed-authors-who-do-this-one.html

 

How Do Authors Think Their Way to Better Book Marketing?

https://bookmarketingbuzzblog.blogspot.com/2021/08/how-do-authors-think-their-way-to.html

 

Will You Take The 30-Day Book Marketing Challenge?

https://bookmarketingbuzzblog.blogspot.com/2021/08/will-you-take-30-day-book-marketing.html

 

15 Ways To Increase An Author’s Blog Traffic

https://bookmarketingbuzzblog.blogspot.com/2021/08/15-ways-to-increase-authors-blog-traffic.html

 

The Author As Entrepreneur: 17 Tips/Resources

https://bookmarketingbuzzblog.blogspot.com/2021/07/the-author-as-entrepreneur-17-tips.html

 

Top 100 Book PR Blog Posts

https://bookmarketingbuzzblog.blogspot.com/2019/10/the-best-100-book-marketing-pr-blog.html

 

How Do Authors Recharge A Stalled Book Marketing Campaign?

https://bookmarketingbuzzblog.blogspot.com/2021/07/how-do-authors-recharge-stalled-book.html

 

How Should Authors Spend Their Book Marketing Dollars?

https://bookmarketingbuzzblog.blogspot.com/2021/07/how-should-authors-spend-their-book.html

 

Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblum

https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.