Number-one New York Times Best-Selling author
Jen Sincero is at it again. Her newest book, Badass Habits, is a hit.
In all honesty, there is not a shred of anything new in her book when it comes
to how we can make changes to our practice of bad habits. I am not even sure
what qualifies her to dole out advice, but hey, who really is qualified? If you
read enough self-help books you will recognize everything here. It is Self-Help
101, but it is also as good as any book on the subject of motivating us to change
our lives for the better. Every so often we need this kind of reminder, a boot
camp of the soul, to recharge us. With the new year upon us, no better time
than the present to discuss how to take her advice and turn yourself into a stronger
book marketer. It’s time to embrace your inner badass and implement proven techniques
and inspirational common sense to promote your brand and market your book.
“Our thoughts become our words, our words become
our beliefs, our beliefs become our habits, and our habits become our
realities,” she writes in her newest book. “One of the main reasons we don’t
stick to the habits we’d love to adopt, or permanently give the heave-ho to the
habits we’d love to lose, is that we focus on taking action – which is
important – but we don’t get on board emotionally and mentally, which is more
So, how can authors develop good habits when it
comes to marketing?
Essentially, all habits are equal. The bad ones
are bad and we want to cease doing them. But something stops us. We drink,
drug, eat, gamble, sex, shop, smoke, or do something to an unhealthy excess.
Good habits are harder to come by but we crave them.
We need to get our head and heart on board. Each
of us needs to commit to marketing our brand and promoting a book. There can be
no vacillation or confusion here. You must agree , down to your core fibers,
that marketing is needed, and that it is up to you to do it. Now go find a way
to make it happen!
Based on Sincero’s advice, I suggest the
Schedule new habits for
the morning – before distractions and problems impede progress.
Be patient. You may not
get instant gratification from what you do today, but rest assured, there will
be a pay-off tomorrow.
Your beliefs, thoughts,
feelings, and words are also habits, so think, believe, and say positive things
regarding book marketing.
Don’t be afraid to
change. Give it a chance.
Take stock of your beliefs,
thoughts, feelings, habits, and words as it relates to book marketing and
affirm the positive and eliminate the negative.
Develop an empowering
mantra about book marketing and your brand.
Make a plan and track your
Anticipate your excuses
and distractions – and refrain from them.
Reward yourself every
time you move forward on book marketing.
Examine your environment:
the people in your life, your physical place of marketing, and your emotional
state of being. Create a working environment that supports you to be more
Create rituals around
your marketing efforts.
Act as if your book
marketing is going well and do what you need to do to maintain success.
Find successful habits
that work for you –but review them periodically and repeat things that keep on
working for you.
Authors can market their books – and they can do
it effectively. It begins with a commitment to it – and the development of good
What habits do you need to develop? Try these:
1. Be consistent and vigilant about marketing daily.,
2. Allow x amount of minutes to social media daily.
3. Spend x amount of minutes weekly to pursue speaking
4. Dedicate time each week to research/learn about
5. Make sure you regularly blog and or podcast.
6. Leave time each day or week to keep writing books.
7. Attend conferences and events to network, learn
skills, and sell books.
8. Not to let rejection, failure, or mistakes define
9. Keep pushing your creative buttons and experimenting.
10. Get used to asking for favors and book sales.
11. Find ways to overcome challenges and objections.
12. Set goals, fulfill them, and then set new,
13. Ask for help, hire professionals, and trade
This year could be the one where you tackle some
bad habits and develop some great ones. Become a badass at book marketing just by
putting your mind to it. The rest will follow.
“All the little moments in our lives add up to
the whole of who we are.”
“There are few better accountability partners
than panic, nonrefundable expense, and the threat of public humiliation.”
“You will experience whatever you believe. And
you will believe whatever you repeatedly tell yourself is true.”
“commit to change and conviction will follow.”
“Our ‘realities’ are determined by how we
habitually perceive ourselves and our worlds.”
“The only true voyage would be not to travel through a hundred
different lands with the same pair of eyes, but to see the same land through a
hundred different pairs of eyes.”
“Our fears are always more numerous than our dangers.”
-Seneca the Younger
“Don’t hire a dog, then bark yourself.”
“A cynic is a man who knows the price of everything and the value
“It’s not what you look at that matters, it’s what you see.”
-Henry David Thoreau
“In all affairs, it’s a healthy thing now and then to hang a
question mark on the things you have long taken for granted.”
“Anyone who lives within their means sufferers from a lack of
“Diversity in counsel, unity in command.”
-Cyrus The Great
“If you are distressed by anything external, the pain is not due
to the thing itself, but to your estimate of it; and this you have the power to
revoke at any moment.”
“Some men see things as they are and say ‘why?’ I dream of things
that never were and say ‘why not?’”
It is impossible to live without failing at something, unless you
live so cautiously that you might as well not have lived at all-in which case
you fail by default.”
“The best defense is a good offense.”
Learn, Grow, Succeed!!
Ultimate 2021 Book Marketing Guide
33 Ways Authors tie Their Book To The News
Authors Should Embrace The Butterfly Effect
Pardon Book Industry Scoundrels, Failures & Losers
Authors Need to
Know Why They Write Books
Want Their Drop-The-Mic Moment
Do Writers Know
The Power They Wield?
Authors Should Build A Platform
Brian Feinblum, the founder of
BookMarketingBuzzBlog, can be reached at firstname.lastname@example.org. You can – and should -- follow
him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog
©2020. Born and raised in Brooklyn, he now resides in Westchester with his
wife, two kids, and Ferris, a black lab rescue dog. His writings are often
featured in The Writer and IBPA’s The Independent.
This was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018
as one of the top book marketing blogs. Also named by WinningWriters.com as a
"best resource.” He recently hosted a panel on book publicity for
Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.