Ferris, named after the
movie character Ferris Bueller, trotted off a giant truck that had just landed
in a Wal-Mart parking lot some 45 minutes from my house. The then four-year-old
black lab sprinted through the rain, exhausted from a 24-hour trek from
Oklahoma. He came right up to us and then climbed up into our Buick Enclave SUV.
It was love at first sight.
He was rescued and was
ours to hug, nuzzle, spoil, and confess our secrets to.
Ferris immediately
filled a void of heartbreak, having lost our 95-pound bulldog months earlier.
He now celebrated his
one-year anniversary with us this past week, on May 23rd. A dog with
no history or seemingly any faults, he just immersed himself into our lives. A
family of four gives him attention, snacks, and walks. He only knows covid to
be the norm, with everyone home around the clock.
He’s not like most dogs
that I’ve had.
For one, he is so
polite. He never jumps up for food at the table and he rarely barks. He is
well-mannered and just enjoys rolling over for a big, belly rub. We took a
78-pounder and fattened him up to 95 pounds.
He enjoys big walks,
tail wagging constantly. His disposition is like that of a horse, readying himself
for a big race.
Ferris was adopted. We
saved him – and he saved us. He is my sixth permanent dog. There was Brandy the
basset hound, whom I didn’t get until I was 27. Then there was Buzz, and Lulu,
two crazy pugs. Daisy, the English bulldog was next. Then Jackson the American
bulldog. (We also fostered two dogs, each for a few weeks apiece, Peanut and
Minnie). It seems like they have never left me, always by my side. And now
Ferris is there, every step of the way.
You never forget a pet,
especially a dog.
Ferris reminds me that
we’re not alone in this world. We help one another and take care of each other.
It is our simple exchange of friendship and love that encourages me to give him
more attention – and treats.
I don’t have a book
marketing message here, other than when one has love and support, certainly
from humans, but also from animals he or she feels blessed. We can write
anything and market anything knowing we have this happy, innocent creature by
our side, waiting for us to need him and him to need us.
Writers can get adopted –
or discovered – like Ferris. They just need a matchmaker or advocate. We found
Ferris listed online with a lab rescue organization. One cute photo and description
is all that we needed to know he was the one for us. We adopted him over the
phone, paid $500, and took ownership without really knowing what we were
getting ourselves into.
Writers can market
themselves in a similar fashion.
People buy books that
are recommended by a friend or a trusted source/reviewer. They also buy if they
like the cover, the back cover, description, or they feel like the content
speaks to them.
Writers should be all over
social media, posting all over the place as if they were trying to get adopted.
Smile – and say something cute, provocative, informative, or crazy – and someone
will take possession of your book.
Bark it up for your
book!
Contact Brian For Marketing Help!!
Brian Feinblum, the founder of this
award-winning blog, can be reached at brianfeinblum@gmail.com He is available to
help authors promote their story, sell their book, and grow their brand.
Interview with Brian Feinblum. on a NYC Cable TV Station, About
Books
https://www.youtube.com/watch?v=h5kXwbYeKD8
Authors:
Is Your Elevator Speech Taking You To The Penthouse – Or The Basement?
https://bookmarketingbuzzblog.blogspot.com/2021/05/authors-is-your-elevator-speech-taking.html
Boring Headlines Kill Books – Are You A Killer?
https://bookmarketingbuzzblog.blogspot.com/2021/05/boring-headlines-kill-books-are-you.html
What’s The Secret
To Marketing Your Book?
https://bookmarketingbuzzblog.blogspot.com/2021/05/whats-secret-to-book-marketing.html
Book
PR Workshop: Toronto Business Journal Interview With Book Marketing Guru Brian
Feinblum
https://www.youtube.com/watch?v=yNahiwP-BZI
Why Do Most
Authors Fail Their Dreams?
https://bookmarketingbuzzblog.blogspot.com/2021/05/why-do-most-authors-fail-their-dreams.html
Are Writers
Heroes, Even The Unpopular or Unpublished?
https://bookmarketingbuzzblog.blogspot.com/2021/05/writers-are-heroes-even-unpopular-or.html
Why Authors Must
Give It Away To Sell Books
https://bookmarketingbuzzblog.blogspot.com/2021/04/why-authors-must-give-it-away-to-sell.html
How To
Get More Social Media Connections
https://bookmarketingbuzzblog.blogspot.com/2021/03/follow-me-on-twitter-theprexpert.html
Great Book Marketing Podcast Interview
With Savvy Book PR Pro Brian Feinblum
https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html
About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This
is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he
now resides in Westchester with his wife, two kids, and Ferris, a black lab
rescue dog. His writings are often featured in The Writer and
IBPA’s The Independent. This was named one of the best book
marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018
as one of the top book marketing blogs. It was also named by WinningWriters.com
as a "best resource.” He recently hosted a panel on book publicity
for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.