Interview With Parenting Book Author Marjie Hadad

  

 

1.      Why did you write this book? I wrote this book in response to a conversation with my older daughter as we were sitting on the living room sofa, hanging out and talking.  She was telling me about a friend who had recently gotten married and was concerned she wouldn’t be able to balance parenthood with her education and professional ambitions.  My daughter replied to her, “What are you talking about? My mother has been doing this for 25 years, of course you can.”   My daughter looked at me and said, “Mom, you made mistakes, but overall, I think you got it right. I think you should write a book to help the next generation of parents benefit from your experience and expertise.” When I looked back to understand what part of “it” I got “right”, it surprised me to realize how heavily I had relied on my professional skills to raise my three kids, all grown now – nearly 26, 23 and 18. Look, I’m neither a psychologist nor a parenting expert, I’m a pr pro. PR Parenting worked for me and I hope it works for whomever wants to try it.  That’s why I wrote this book. 

 

2.      What is it about and who is it really for? This is for today’s working moms and interested dads of toddlers to teens and frankly anyone who works with children.  PR Parenting is a new approach, a new way of thinking and the start of a new PR Parenting Movement, which I hope continues long after I’m gone, and benefits parents and children for generations to come.  The book is about how to use public relations strategies, practices and tactics to make parenting easier and help our kids be their best selves. Each chapter includes professional and personal stories, as well as my successes and my failures, so readers can learn from all of it.  Each chapter also has exercises, so readers can take away a practical understanding of how PR Parenting can be applied to their unique situation.   AND, the book comes with a free workbook  ---- it’s a gift from me to the readers.  I wanted to provide this extra value so that readers would have a tangible action plan in their hand at the end of each chapter.  

 

3.      What do you hope readers will get out of reading your book?  I hope readers will get a new perspective, some peace of mind, and a fresh action plan that works well for whatever is going on in their world.

 

4.      How did you decide on your book’s title and cover design? The book is about applying public relations to parenting, hence PR Parenting. It can be a noun. It can also be a verb. Using public relations strategies to parent puts more power into the hands of the parents as well as the kids --- hence, The Power of PR Parenting. As for the cover, I wanted an inclusive cover that would speak to everyone, no matter their location, community or background.  I also wanted the first feeling when seeing the cover to be one of calm, sunshine and infinite possibility. That is why I chose the sky. It is something we all share and which has no limits.    

5. What advice or words of wisdom do you have for fellow writers? There’s no such thing as the perfect first draft, not in public relations and certainly not when writing a book. Get your ideas down first. You can go back and tinker as much as you want thereafter with your editor and independently.  Also, don’t get married to any text or get upset when sections hit the editing floor. It’s all good.  And if you really want to, whatever doesn’t make the book can be used at a later date somewhere else.  

6. What trends in the book world do you see -- and where do you think the book publishing industry is heading?  I think small, independent, traditional publishers are on the rise as are reputable hybrid publishers.  

7. Were there experiences in your personal life or career that came in handy when writing this book?  This book is a 25-year retrospective of how I applied my career skills to my personal life. So, all of it came in handy. There wouldn’t be a book without either of these.  

8. How would you describe your writing style?  My writing style in this book is 100% conversational and the word choice is exactly how I speak (not how I write in my public relations business).  It’s meant to be a private conversation between the author and the reader --- a friend sharing her 20/20 hindsight with another friend.  

9. What challenges did you overcome in the writing of this book? Writing and publishing a book is a marathon, not a sprint. Continuing the marathon through daily life was the biggest challenge. It was such a labor of love though that I was determined to see it through.  

10. If people can buy or read one book this week or month, why should it be yours? Parents don’t have much time to pleasure read, but when they do, best to offer something useful, captivating, and entertaining. This book is packed with eye-opening and practical information.  It’s also likely the easiest, quickest and most fun parenting read out there ---mainly because it’s a conversation laced with riveting stories. Learn, laugh and be inspired over a cup of coffee or whatever your fancy. If that sounds like a good use of time, then this should be your book this weekend/week/month.

About The Author: Marjie Hadad is an international public relations expert, the general manager of Must Have Communication & Consulting, an Amazon number 1 best selling author, an award-winning TV producer, as well as a coach and a speaker on how to apply public relations strategies to parenting, life and careers. The Power of PR Parenting is her first book. Marjie holds a BS in Broadcast Journalism and an MA in International Relations both from Boston University. She is married and is the mother of three children. She lives in Israel and the United States. For ore information, please see: www.PRFor.Life

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.  

 

 

National Reading Crisis Might Doom Society & Book Industry

  

What happens to society — and the book world — when our youngest people are not skilled at reading? 

The next generation of kids is not one of strong readers. The book industry is surely taking note of the sobering facts. The world has a big problem on its hands.  

According to the National Assessment of Educational Progress, an alarming 32% of fourth-graders and 24% of eighth-graders aren't reading at a basic level. Fewer than 40% are considered proficient or advanced readers. Keep in mind, our standards for passing tests have been lowered and grade inflation is rampant.  

Translation?   

Millions of kids and teenagers will simply not be qualified to hold down the types of jobs that will be available to them as adults. And book publishers won’t be able to sell books to those who aren’t capable nor enthusiastic readers.  

So, what can be done about this? 

It is a huge problem. One assumes it is the usual suspects of:  

·         Immigrants who are suffering when English is not spoken at home.

·         Kids in single-family homes who don’t get enough reading attention.

·         Schools in crappy neighborhoods that lack resources to raise standards.  

But there are other factors, including: 

·         School standards are diluted and we graduate too many underachievers because we don’t want to stress anyone out.

·         Teachers are not doing their jobs — teacher quality has declined and they live for frequent vacations, snow days even when it doesn’t snow, and half-day trainings that yield nothing.

·         Social media and streaming TV are winning over our kids’ minds.

·         Pot shops are on every street corner and killing brain cells.  

School spending is becoming inverse to results — it is a corrupt system that impoverishes the kids. You would think the more money spent, the better the result. Sadly, in NYC, 47 percent of high school grads need to take remedial university courses. In the past decade, spending per pupil had doubled to $35,000 annually. Kids are getting ripped off.  

Maybe Kids today are born dumber. That would explain things. Maybe some unknown environmental factors are at play. Who knows?  

So many parents — and kids — are on some type of prescribed drug. Maybe that impairs learning?   

Or are we witnessing expedited evolutionary changes that are retarding the learning abilities of kids? Look, we diagnose learning and mental disorders at record rates. Everyone sees a psychotherapist, tutor, speech therapist, and/or neurodivergent specialist. This is a positive that we catch stuff early but are we failing to treat it properly? Or, is the cure worse than the diagnosis, where treatment hampers the learning process? Or, is the rising diagnosis total indicative that humans are going through a change that is causing the production of a generation of learning-impaired kids. 

Participation trophy approach to schooling gets an F. We can’t take the accept me as dumb approach to life. People need to be rated, judged, held accountable — and hopefully helped. No one is done a favor by graduating high school with a meaningless diploma. 

Maybe it comes down to other factors, including: 

·         How they teach reading — get back to phonics!

·         Not enough homework — less time on You Tube and Instagram

·         Rely too much in online instruction — in-person instruction trumps all.

·         Bring back textbooks — schools get a D- bigly on this.

·         Challenge students — lazy teachers and low state standards are awful.

·         Parents need to be more involved — they are overworked but need to sacrifice more and not let Tik Tok nanny their kids. 

Ok, I don’t fully know why this generation can’t read nor do I have all of the solutions. But, we know there is a problem, and it is getting worse. Society is in decline — and the book industry will pay a heavy price for it. So will our kids.

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.  

 

 

James Bond: Death By Censor

 

Folks, America really is over. We are killing the nation, slowly but persistently, word by word. We are a book-banning, cancel-culture, censor-crazed, revisionist-thirsty country, no longer resembling the free speech at-all-costs society that we were founded on. We are America Lite.

The latest casualty in the war on words are Ian Fleming’s classic 007 books, the one where James Bond used to be allowed to be a real man in a world of danger and deceit. Now it looks like Bond will not be destroyed by terrorists from rogue nations but from within his own literary circle.

Ian Fleming Publications, which owns the rights to the author’s works, is conspiring with self-appointed word nannies to scrub the books of words and concepts it deems offensive. Dr. Seuss has fallen victim to this. So has Roald Dahl, and no doubt there will be countless others.

What is just as gross as the tinkering of this classic, is the fact that multiple versions of altered books will exist. America may get one version, while other nations get different books. We really are living in George Orwell’s 1984 and there seems to be no escaping these culture Nazis who seek to wipe out and distort our books and history.

These insensitivity monitors have created a cash cow for themselves. There are millions of books waiting for their cosmetic surgeries. Publishers think this will sell and author estates are bullied into going along with this. But we suffer an immense loss when we embrace the disfiguring of words. Words are facts, histories, and thoughts. There are no do-overs to creation.  

Why don’t we just put a new filtering software on our computers, one that can automatically be updated with the latest brainwashing idea conceived by repressive, greedy geeks? It can be called Censor Me Now, billable for just $19.84 per month. 

Maybe it will contain such features as:
* Remove buttons from the keypad so that you can’t even publish certain words.

* Revises anything you ever posted without your permission.

* Substitutes words as you type, a kind of locked-in autocorrect.

* Emits a blinding light whenever you type something that Censor Me Now deems unacceptable.

* Provides a public scorecard on how good you are at being censored.

* Provides censor credits, a system in which you can buy someone else’s allotted amount of forbidden word usage.

We could use a James Bond to save us, but I am afraid he is mortally wounded.

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.  

 

 

11 Questions The Book World Always Asks

 

When one discusses books, you have to wonder if anything ever gets resolved. The world changes and different players come into the picture, but when it comes to the book world, many of the big issues of 30 or 50 years ago are still debated today. 

 

Look, for example, at these issues:

·         How does one get published?

·         How does a book become a best-seller?

·         How do we increase the literacy rate?

·         Why do books still get banned?

·         How do books preserve the English language?

·         Is free speech being silenced?

·         Will bookstores survive?

·         Are libraries needed?

·         How do we have more gender/faith/race/ethnic diverslty at major book publishers and in the books that are published?

·         Which are the best books to read?

·         What is the best format to consume a book?

 

These questions were asked in the 1990’s and 1970’s. They are still being asked today. Why? Because anything that’s important will stay with us generations and get examined, debated, and embraced. We see this in sports, politics, and business. Why not books?

 

Let’s examine these issues further:

 

How To Get Published

Many writers still seek to break through the gatekeepers and crack the industry’s elite publisher code. Despite the easy access of self-publishing, which is embraced by a ton of writers, many authors still seek the validation and rewards of landing a traditional book publisher.

 

How To Become A Best-Seller

With more books published than ever before, where each day provides over 5,000 new titles, competition is fierce to hit a best-seller list, no matter the list or one’s place on it. 

 

Literacy Rate

Sure, more people attend college and get advanced degrees, but this nation still has some 30 million illiterates. That’s about 1 in 11 citizens. The number has improved, but it needs to be obliterated. 

 

Book Bans

You may feel like anyone can get any book now that there are new ways to print and sell a book. Technically, that’s true. The government is not banning anything, but cancel culture, school bans, and libraries that refuse to carry certain books are a continued reminder that no book is safe. 

 

The English Language

Too many times we see our language being bastardized. It used to be misspellings and punctuation errors that threatened our books. Now it’s emojis as words, Spanglsih, Ebonics, new web-created words, social media speak, and text-written shorthand. We are screwed. 

 

Free Speech

Free speech is always under threat. It could be by the government or from social media platforms, or from domestic terrorist threats from the Woke left to the oppressive Moral Majority on the right. Be aware of Orwellian threats from all sides. 

 

Bookstores

Indies were supposed to die when book chains exploded. Then all stores were to disappear due to online sales and digital books. Well, they are still here!

 

Libraries 

They always suffer a lack of funds. Then with the advent of the Internet in the 90’s, many wonder if libraries will stick and around. Re-imagined as community centers, they now provide information services. Our libraries still remain under threat but look to be here for the long-term. 

 

Diversity

The publishing industry is largely white --look at libraries, bookstore owners, and those who work at the Big 5. They also are run mostly by women. This all impacts which books get greenlit, marketed, and read. It consistently is a challenge. 

 

Best Books

Debates always rage as to what is a great book -- now or of all-time. It’s getting harder for people to agree on anything -- too many books are out there, people’s tastes change, and too many classics are being squeezed out by Woke nut jobs because white guys wrote them. So what? These books are still great.

 

Best Format

People used to choose between hardcover, trade paperback, and mass market books. Now, it’s a choice between paper, e-book, and audio. Choose to consume context however you wish. 

 

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

Read This!

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https://bookmarketingbuzzblog.blogspot.com/2023/02/15-beliefs-authors-should-adopt-when.html

 

The Writer’s New Mantra?

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Authors: Do This, Not That

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Securing Many Book Sales Beyond Bookstores

https://bookmarketingbuzzblog.blogspot.com/2023/02/securing-book-sales-beyond-bookstores.html

 

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https://bookmarketingbuzzblog.blogspot.com/2023/02/do-authors-have-best-attitude.html

 

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17 Ways Authors Always Succeed

https://bookmarketingbuzzblog.blogspot.com/2023/01/17-ways-authors-succeed-always.html   

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.