What if it fails -- then what?
What if it succeeds-- then what?
Are authors ready to market their books?
Most are not equipped - mentally, skillfully, financially, or knowledgeably to do so - or at least that’s what they believe. The way to defeat fear is first to acknowledge it, to break it down from a general or broad feeling to specific things, and then to identify real solutions to real challenges.
The best cure for fear is success. Even a small win.
You just need to experience success and to enjoy a moment where you saw that if you act wisely, try your best, and dedicate time to something, that you will come out on top. Not all of the time. Maybe only some of the time. But that’s good enough when you battle on the competitive playground of marketing books.
No is the second most common thing an author will hear; most often what they hear is silence. Rejection comes packaged up in many formats. Authors need to increase their odds of success by reducing the things that can go wrong. Put yourself in a position to win -- not lose.
The more common fears authors have are:
- Asking someone to buy their book
- Talking to strangers
- Not feeling they are worthy of attention
- That they don't know what to do or how to do it
- Discovering people really don’t like their book
- Running out of money to properly promote it
- Not having enough time to do what’s needed
- Lacking the basic technical skills to market a book
Some people have a lot of fears and hang-ups. That’s their nature. Maybe meds and therapy - or avoidance techniques helps quell their anxiety. But as soon as you are grounded and centered, but have legit concerns and fears, start to list and confront them. If that doesn’t work, I suggest this strategy:
- Outsource your publicity and marketing
- Do what you can -- ignore the rest
- Try things that beat your fears, such as doing advertising
if you don’t like speaking and lack time for social media or lack the
ability for getting media coverage
- Work through your fears by trying to do what you fear --
and discover you won’t die doing it.
Dear authors, I have only one fear, that you’ll simply give up on your book. Never, ever capitulate.
You’ve got this.
Need Book Marketing Help?
Feinblum, the founder of this award-winning blog, can be reached at email@example.com He is available to help authors
promote their story, sell their book, and grow their brand. He has over 30
years of experience in successfully helping thousands of authors in all genres.
Let him be your advocate, teacher, and motivator!
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