Book sales have been soaring so high over the last few years that the 14.4% gain from 2019 for Los Angeles is actually below the growth average of other markets. Indeed, many big cities saw double-digit growth, including Chicago, Dallas, and Atlanta, but the fastest growing cities for book sales may surprise you.
Here are the top 14 growth markets – each seeing a gain of 21.8% or more. Portland, Maine (37.3%) and Fresno, California )31.5%) showed the most growth.
1. Portland, Maine 37.3%
2. Fresno, CA 31.5%
3. Phoenix 26.1%
4. Green Bay 26.0%
5. Tampa 25.4%
6. Orlando/Daytona 24.9%
7. San Antonio 24.7%
8. Cincinnati 24.6%
9. Salt Lake City 23.95
10. Des Moines, Iowa 23.8%
11. Flint, MI 23.5%
12. Columbus 22.8%
13. Kalamazoo/Grand Rapids 21.9%
14. Providence 21.8%
So why did these cities see wild, above-average growth?
Likely, these cities saw population growth, demographic shifts, and perhaps the opening of more bookstores. But I don’t know that for a fact. Buying habits also could be changing. But the main thing is that book sales are up, especially in places we don’t think of as literary capitals.
However, the nation’s largest book market, New York City, saw sales growth of just 15% vs. the national average pf 15%. More people may have ordered books online but those sales weren’t being looked at here – only in-store sales.
Liberal cities like L.A., Boston, and NYC saw retail shutdowns during covid that lasted longer than in other parts of the country. This, too, could have been a factor.
Brian Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.