Have You Played Book Marketing Games?

 

Jokes and riddles. Puzzles. Math problems. Word games. Sports. Video games.
Board and card games. Carnival games.

They test us on how we think, what we know, how to strategize, and how observant we are. They sharpen our minds, bring out our competitive nature, and both entertain and frustrate us. But they help us see things in another way. Authors should regularly participate in one or more of these things to get their mind in shape.

Just as you stretch and loosen your body up before you embark on an athletic endeavor, writers need to warm their brains up before they start writing. 

When you expand your views and understanding of the world, you become an informed writer. This comes in all forms — from things like travel, conversations, observations, schooling, life experience, books, and movies. It also comes from the imagination and from your ability to be curious and to question things. By participating in things like word games, riddles, philosophical debates, art, and puzzles, you force your brain to think — and to see things differently.

Marketing your book should be approached like a game, albeit one that costs time, money, patience, and even pieces of your soul. But when done right, you feel rewarded and are propelled forward in your mission to write books that people actually read.

Life is a game and a subset of that is the game of marketing your book. In order to have a chance at winning, you need to play the game. Only this game has no rules or boundaries but the ones you place upon yourself.

Sure, there are standards, best practices, and recommended do’s and dont’s, but you really can approach the marketing of your book as you wish. Any stunt or gimmick employed to sell a book is fine by me. Place your bets in terms of risking your time, money, ego — take a risk — and find your way to get attention for your book.

Many games and contests may have one right answer, but there are often multiple ways to discover it. There are many ways to win a game. Book marketing can be a playground for you to showcase your gumption, creativity, and initiative. Start playing and see where hard work, luck, assertiveness, and some brains get you.

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over four million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

Interview With Author About His Book That Warns Of A global Systemic Crisis

Book’s Panoramic Analysis Of The World Warns We      Will Be In A Seismic Crisis Unless We Wake Up 

1.       Egon, what is your book, Global Systemic Crisis, about? My book is very distinctive. The reality is that numerous publications, such as books and articles, focus on specific elements of the contemporary crisis, yet very few pieces provide a comprehensive view of the crisis as a whole. My book provides a specific summary of current events. The initial three sections aim to illustrate the history of the most significant current trends. It illustrates the historical background and the contemporary state of the global system in which we exist. It also reveals the future that is already apparent. Alongside the condition of science. Not everything, just the humanities section. In conclusion, I dedicated a distinct section of the book to the human being, where I describe the evolution of man, current developments affecting him, and the trends that impact contemporary individuals.

 

2.       What inspired you to write it? It's hard for me to answer anything definite. You know, there wasn't something that prompted me to write this book all of a sudden: there wasn't some incident or some conversation or something like that, which often prompts a person to express themselves. I would put it this way: what led me to write this book are my observations in the sum of them. It is important to note that I have been writing this book for many years. It's just that in 2023 and 2024 it was ripe to be published, which is why I started looking for a publisher. By virtue of my education and activity, I am interested in science, social life, economics, and other things, and I began to gradually observe certain trends that I am writing about. Of course, I am not the only one who has observed them, which is why I quote many experts.

3.       You have a Master’s degree in philosophy and sociology. You also have taught philosophy. Do you think enough people think about the world as often and as deeply as they should?

It's hard to speak for all people, but if you're asking the question directly, I'll answer directly: no! Moreover, they do not want and do not like to think about the world or anything else. If you ask cerebral biologists, they will even explain to you why this is so. In short, thinking is difficult and energy-consuming, and our brain saves energy wherever and whenever it can. Therefore, as historian Andrei Fursov, not a biologist, once put it, and I agree with him: a person likes to live comfortably and conveniently not only materially, but also spiritually. Tell some responsible parents who care about their children and their education in particular that this very education is degrading, that even higher education today is not what these parents received and certainly not what their parents received, and they will be horrified, exactly horrified. They'll say, “We didn't know! It can't be that schools and universities taught children who are not ready for grown-up life."

 

4.       Why do you write that capitalism is becoming ultra-imperialism? Kautsky wrote about this. The term, by the way, was also coined by him. And in German, in which he wrote his articles, the term sounds like Ultraimperilismus, in English it is most often translated, and this is correct, as: ultra-imperialism. Here we are talking about a certain phase of capitalism, or rather post-capitalism, which Kautsky foresaw, or rather predicted - it is a monopolistic economic system. It is also called monopoly capitalism, cartel capitalism. It lacks many of the characteristics inherent in capitalism: free market, money, and so on. Later this system will acquire the form of mega-corporations or, as it is wrongly called, “TNC capitalism”. Even later, although the rudiments would appear as early as the 1960s, what is dying today would be financialism as an important manifestation of ultra-imperialism. But that whole economic world of ultra-imperialism, envisioned by Kautsky and to some extent by Lenin, is dying before our eyes. 

 

5.       Is there a crisis in the old-world order? Depends on what one means by the old-world order. In my book, I adhere to the understanding of many analysts and historians who understand it, in short, as the postwar postcapitalist order with what is often erroneously called "corporate capitalism" and what is called "financialism," what is socially called "neoliberal counterrevolution". After 1991, the former socialist camp gave this counterrevolution a second life, thus prolonging the agony of what is called “capitalism” out of inertia and for lack of another term. Liberal values, as a manifestation of the old order, were given a second life for a short time, or rather they were prolonged in their death agony. And now those who once, i.e. under the old order, propagandized liberal values, today propagandize the infidelity and incorrectness of these very liberal values and try to convince all mankind that their values are wrong. That is, as I write in the book, lawyers have suddenly become judges. The old order is definitely in crisis, if the former advocates have suddenly become prosecutors of their now obsolete propaganda.

 

6.       You write that today’s world “seems different, stranger, and grotesque.” Why do you believe that? You mentioned three key concepts that characterize our changing world. Why is it different? Because it is different from the one we knew, I mean even my generation, not to mention the older ones. We knew science, we believed in it, but it proved impotent. We knew money, but there is no more money. We knew education, medicine, security, but that is gone, it has become services, and very limited ones at that. Strange. The new world, like everything new, cannot but seem strange, unfamiliar, unusual. When the world you are used to dies, when all that you have always believed in and known, that was the orienteer in your life, suddenly goes away, when former lawyers become judges, it cannot but be perceived as something strange. Finally, grotesque. In his Last Bow in one of the stories Sherlock Holmes asks Watson how he understands the word “grotesque” and not satisfied with his answer he himself answers that grotesque is suggesting “the tragic and the terrible,” something “criminal,” it “led to a murderous conspiracy.” You see, the new world is not an update of the old with improved options, it is not the Great Reset, as it is fashionably called, it is the total erasure of the past and the establishment of something new. As I write in the book, many people never understood or realized properly what was happening in the world they were used to. When they are confronted with reality, with new values, for example, this very same familiar world disintegrates, the old order dies, the illusion dissipates. They were told “free market” and now they are told openly not only that there is no “free market” and never has been, they, dependent on credit, are no longer consumers, but there are, white-collar workers tell them, more important values than consumption. As I write, the Cheshire Cat's smile fades and something new, bizarre and grotesque, even something sinister, emerges before us. For many, the world that emerges is wonderful and interesting, but I am writing to draw attention to the fact that it can be seen in other colors.

 

7.       What challenges, if any, did you have in researching and writing your book?

The main challenge for me was that I tried to present my thoughts to a wide range of readers. That is, what would be, first of all, understandable and interesting not only to experts, but also to the unprepared reader, i.e. someone who, as we said above, does not like to think about the world, but whom I would like to make think. I would like to make him think, mind you, but he should draw his own conclusions.

 

8.  If people actually awaken to your views and truths espoused in your book, what should they do? There was a wonderful expression in the Soviet secret services: active waiting. It's important right now. Yes, the new world order is being actively built, or rather imposed on people, but this does not mean that those who impose it are successful in everything. Just remember the protest convoys during the Covid era. Look at how a whole range of processes are slowed down due to the fact that large world structures, Russia, for example, are excluded from them for various reasons. For all the success in lining up the concert conductors have a lot of problems, and this is a chance for the common man. But as a simple example for the common man, you can think of the same digital school: many schools let parents decide whether their child will learn with digital books and write on a tablet, by poking their fingers, or use a paper book and write with a pen in class, thus developing their brain. If parents are able to understand the difference, they should make the right choice.

About The Author: Egon Hein has worked as an educator and freelance writer. He has taught philosophy, literature, and German in Russian and German universities. He also taught German in language schools in Kazakhstan and Russia. He also taught language in a secondary school in Germany. Born in Kazakhstan, he grew up in Germany. He graduated from the University of Konstanz, in Germany, with a Master’s degree in philosophy and sociology. He resides in Saxony, near Dresden, Germany.

 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over four million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum

Interview With Skincare Scientist About Her Authoritative Book On Cosmetic Product Safety

 

1.     What is your book, Help! I’m Covered in Adjectives: Cosmetic Claims & The Consumer – Navigating Science, Regulations, and Myths in the Beauty Industry, 2^nd Edition, about?

 

It’s an insightful exploration of what cosmetic claims are, how they are made, the regulations behind them, and how they are developed and substantiated. It examines the anatomy of claims, the science behind substantiation, and the challenges faced when developing regulatory compliant claims. It helps to demystify the complex language used in product marketing. This second edition offers updated content, including discussions on misinformation, greenwashing, and the role of influencers, consumers, and even journalists in shaping consumer misconceptions and perceptions. As a resource it has value for consumers seeking to navigate the beauty industry with greater awareness, as well as for professionals in marketing, research and development, and regulatory affairs aiming to deepen their understanding of cosmetic claims and their implications.

 

2.     What inspired you to write it?

 

In spring 2019, at the In-Cosmetics Global Meeting in Paris, I hosted my annual workshop on claims development. The delegates were eager to learn the 'how, why, what, and when' of cosmetic claims, highlighting the need for a comprehensive guide. Having worked with many clients, I noticed a common struggle with the EU’s 2013 claims regulation. Brands faced challenges in providing evidence and understanding the regulations, needing more than just basic advice. That’s when the idea for my book was born. I launched the first edition in the fall of 2019. But as time went on, I realized there were new challenges emerging – especially with the explosion of misinformation on social media. So, with the encouragement of colleagues, I updated and rewrote the book in August of last year, adding more insights to reflect that shift and help businesses navigate this new landscape. It’s currently available in English and French, and I’m working on the German and Spanish editions, which will be out soon. It’s really exciting to see it reach a broader audience!

 

3.     How did you become a skincare scientist?

 

It all started by accident. After completing my PhD in plant biochemistry, I found myself in Paris, thanks to an opportunity with a visiting professor from the Pasteur Institute studying a skin disorder. While there, LVMH Dior invited me to collaborate on their research on the Capture project. Suddenly, I was thrust into the world of cosmetic science—a field I hadn’t expected but quickly grew passionate about. Reflecting back, it feels like fate. I remember a biology class in school, where we discussed careers in chemistry and biology. I was intrigued by research in the field of fragrances, and also the Pasteur Institute. My teacher mocked me, saying only the “intelligent” went there—well, I did, and that’s where it all began.

 

4.    You write about the misinformation that is out there in regard to cosmetic company claims about their products. What types of things do they tend to fudge?

 

While EU law requires compliance with the six claims criteria (Legal, Truthful, Evidence, Honest, Fair, Informed Decision), many claims, especially the free-from claims can be tricky for brands, as they must not in any way denigrate ingredients that are legally permitted or demean brands that don’t use free-from claims. We often see free-from claims for ingredients which are not legally permitted, so the claim becomes a futile exercise, and some brands have been caught out by this. Another area is not having sufficient numbers of volunteers enrolled in a study be it clinical or consumer based. Extrapolating data from an ingredient suppliers data sheet is very common indeed, and is poor science and illogical if you think about it. Other examples are the not-tested-on-animals claim, which again in the EU makes no sense as animal testing has been banned for decades. Finally, those unapproved certification labels which are just a money-making exercise for some providers. Much of the fudging, at least in the EU, is down to ignorance and not doing the homework!

 

5.     What do consumers need to do to make sure they are using products that are safe?

 

When it comes to ensuring that the cosmetics you’re using are safe, there are a few simple steps to follow. First, always check if the product is properly regulated by the relevant authorities, like the FDA in the USA or similar agencies elsewhere. These agencies ensure the products meet safety standards. Next, it’s super important to review the ingredient list. The most reliable and factual resource I can recommend is COSMILE.  If you have any allergies or sensitivities, be cautious and  get checked out by your doctor. Avoid using products recommended by friends or social media, as what might be right for their dry skin may not be right for yours! I also recommend doing a little research on the brand. Look at reviews and see what other consumers are saying. It’s always a good idea to avoid products with outlandish claims that sound too good to be true – they often aren’t backed by science.

Finally, stay informed about any product recalls or safety alerts. Keeping up with industry news can help you avoid products that could pose a risk. Simple steps like these can really go a long way in making sure your beauty routine is not only effective but safe!

 

6.     Are there a lot of claims about cosmetic products being green and good for the environment that are fake?

 

Absolutely! Greenwashing has become a major issue across many industries, including fashion, cars, and of course, cosmetics, where misleading claims about sustainability and eco-friendliness are unfortunately all too common. Fortunately, both the EU and the UK have taken strong action to crack down on these deceptive practices, which includes ‘influencers’. Their consumer marketing authorities are actively enforcing regulations to ensure that brands can't make unsupported claims about being “green” or “sustainable” without proof. This has forced many ingredient suppliers and brands to become much more transparent, particularly when it comes to sourcing, traceability, and environmental impact. As a result, we’re seeing more companies trying to align their efforts with the UN’s sustainability goals, which is a step in the right direction. While there’s still a long way to go before the industry becomes fully sustainable, the increased pressure for accountability has definitely sparked positive changes. It's encouraging to see brands working to improve their environmental footprint and ensuring their claims are backed by real, verifiable actions.

 

7.     Do you blame influencers for helping to spread false cosmetic claims?

 

Influencers can certainly play a role in spreading misinformation about cosmetic products, but it's important to recognize that the responsibility doesn't fall entirely on them. Many influencers, especially those with large followings, are often promoting products for commercial gain or brand partnerships. In many cases, they may not have the expertise to critically evaluate the products they endorse or fully understand the science behind them. This can lead to exaggerated or misleading claims about effectiveness and safety, which then starts the snowball rolling. However, the responsibility also lies with brands and companies that may encourage influencers to make bold claims without proper evidence. This would be illegal in the EU. Many influencers are not always given the proper guidance on how to communicate the truth about the products they promote. While influencers can contribute to misinformation, it's a larger issue of accountability across the entire industry, including brands, regulatory bodies, and all media including social media platforms, which all need to be more proactive in ensuring truthful marketing.

 

8.     What level of transparency exists in today’s landscape of cosmetic advertising?

 

In the USA, cosmetic advertising is mainly regulated by the Federal Trade Commission (FTC), which ensures that ads are truthful and not misleading. The FTC requires that any claims made in ads—such as effectiveness or safety—be backed by solid evidence. However, the FDA oversees the safety and labeling of cosmetics, not the advertising claims themselves. In contrast, the UK and EU have much stricter regulations. In these regions, advertising claims must be substantiated with scientific and/or substantial consumer proof, and there are robust rules against misleading marketing laid down by the advertising standards authorities. Overall, the UK/EU seems to offers stronger consumer protection in terms of transparency and truthful advertising, while the USA has more flexibility, which can sometimes lead to misleading claims slipping through the cracks, and you see many adverts in the USA with the opaque statement ‘these statements have not been evaluated by the Food and Drug Administration’. This would never be permitted here in the UK/EU. In the UK complaints about advertising are posted online by the ASA and serve as an education tool for both the consumer as well as industry. Most EU countries have a similar format.

 

About The Author: Theresa M. Callaghan, Ph.D. is a leading bio-chemist and skincare scientist with over 35 years of experience in international corporate skincare research.  She has also had more than 150 scientific and technical articles published.  She sits on the scientific editorial review board of the International Journal of Cosmetic Science, and is an active member of a number of professional societies including the British Herbal Medical Association, & the Scandinavian Society of Cosmetic Scientists. She is also an advisor to TKS Science Publisher; (HPC Today Journal) is Scientific Editor at EuroCosmetics Magazine, as well as writing a monthly column on Claims Insights for them. She contributes a monthly article to BEAUTYSTREAMS on ingredient technologies.   

Over 15 years ago, she set up a cosmetics scientific development consulting business, working with ingredient suppliers, brands, and also service providers in clinical and pre-clinical testing and research. Callaghan, who has been published by The Guardian, has also been a guest lecturer at the University of Sunderland school of Pharmacy and Cosmetic Sciences (2020 and 2021).  Born and raised in Wales, she now resides in Germany. For more information, please consult: www.ccintl.edu.  

“Biochemist Callaghan delves into the history of the cosmetics business-and cosmetic claims development-in hopes of demystifying an industry where, she writes, "selling hope" reigns supreme. Aimed at consumers, influencers, and journalists, Callaghan's informative guide delivers a glimpse into the inner workings of the business, covering modern technology's impact on cosmetic product development, ethical beauty standards, the research that goes into substantiating cosmetic claims, and more. Callaghan also confronts "fundamental questions about our relationship with cosmetics and the pursuit of beauty," with a heavy emphasis on the science driving the industry. 

“Callaghan's guide is enlightening, as she addresses how to differentiate between fact and fiction and "make informed decisions about... skincare regimen[s]." Her goal with this updated edition is to "[bridge] the gap between the cosmetic Counter and the laboratory, and she accomplishes that objective with flying colors. 

“From a breakdown of the different types of cosmetic claims-ranging from lifestyle to ingredient to sensory-to instruction on the anatomy of skin, Callaghan's easy-to-read text covers all the bases, teaching consumers the ins and outs of an admittedly complex business. She consistently revisits safe and ethical product development, asserting that "product development pathways have to be turned on their head and re-drawn," and is a staunch advocate for rigorous scientific standards, arguing that "time and money to build a body of evidence has to be a first priority"

--Publishers Weekly Booklife

 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over four million pageviews. With 5,000+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum