Yesterday we
discussed the first pillar of book publicity: time. http://bookmarketingbuzzblog.blogspot.com/2013/08/the-5-pillars-of-book-publicity_12.html
Below is the second of our five-part series.
PILLAR TWO: CONNECTIVITY & BOOK
PUBLICITY
Who
you know counts. How well you know them, is also key. What are you willing to
ask of them? What are you willing to
give to them?
Build
your lists early and often:
·
Collect
emails
·
Can
you team up with the lists of others?
·
Befriend
people like crazy on Facebook or LinkedIn
·
Get
more Twitter followers – set daily or weekly goals
·
Attract
more people to your site with content/discounts/giveaways/special events
Your
lists can do the following:
·
Give
you a potential customer list.
·
Some
members can be carriers – they share with others.
·
Provides
an increased chance of going viral.
·
Others
can give you helpful advice and resources.
·
Gives
you the ability to impact others with your message.
Your
numbers give the perception of importance and influence to:
-Potential
consumers
-Literary agents
-Speaker bureaus
-News media
-Publishers
How
do you connect with others?
·
Find
your target demographic.
·
Speak
their lingo.
·
Make
yourself accessible to them.
·
Give
advice or share helpful info to them.
·
Introduce
your connections to others.
·
Focus
your time on building relationships.
·
Invest
time to create new connections.
·
Ask
people for help.
·
Promise
to give them something.
·
Phone
or meet those you met online.
·
Email
or text those you have seen in person.
·
Be
vigilant in making connections.
·
Assist
others before you need to call a favor in.
The
connections that count the most are the ones you have with your fan base. Then
come the media.
You
need to research the media or acquire a database. You will need to know how to
make contact with them and when to contact them -- and exactly who to reach out
to at specific outlets.
You
need to think like them, think for them, and speak their language. Media begets
media.
It
is a numbers game – do your research and cast a wide net. Use social media to
meet and interact with the media, too.
The
old saying is true: It’s not what you know, but who you know.
To
add to that: It’s not what your book says, but what others say about it.
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Deter Authors http://bookmarketingbuzzblog.blogspot.com/2013/05/bestseller-cap-doesnt-stop-authors.html
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Your Book? http://bookmarketingbuzzblog.blogspot.com/2013/05/how-big-is-your-social-media-following.html
Writers Read This: You Are
Marketers
Why Authors – and
Publicists & Publishers Need A Therapist
Brian Feinblum’s views, opinions, and
ideas expressed in this blog are his alone and not that of his employer, the
nation’s largest book promoter. You can follow him on Twitter @theprexpert and
email him at brianfeinblum@gmail.com. He feels more important
when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2013
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