Every author wants to see his or her book make best-seller lists, get reviewed by The New York Times, and to favorably impact the world. At the very least, they want to break even in their venture, and where possible, sell enough books to not be in the red. But the vast majority of authors are bound to question why they don’t have more sales than they think they deserve.
Here are some reasons why your book may not be selling well. Which ones represent your situation? Which ones can be fixed – and will be fixed? Is it time to throw in the towel after adding up your shortcomings -- or you can take corrective action?