A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Monday, April 6, 2015
17 Book Blogging Tips For Beginners
What should writers do
about blogging? They should use a blog
to build their brand, market a book, and get a positive message out there. Here are 17 things to consider:
platform you’ll use to blog on.
2.Figure out how
often you plan to blog and create an editorial calendar to plan out your posts.
3.Think about how
you’ll differentiate yourself from other blogs.
As of a year ago, 250 million blogs were in existence – and growing.
length range of your posts. Stick to a
reasonable word count.
5.Write what people
would want to read, so figure out what they’d want to see.
6.What will your
blogging persona or voice be?
book or layout of the blog, including typeface, fonts, use of images and color,
8.Learn how to
navigate around your blog, including share buttons and widgets.
different types of posts, including: interviews, reviews, lists, advice,
opinion pieces, story-telling, advocacy, educating, making predictions,
offering analysis, or doing controversial posts.
10.Read other blogs to learn something, including:
janefriedman.com/blog, writersdigest.com/editor-blogs, writer.unboxed.com,
thecreativepen.com, and annerallen.blogspot.com
11.Always create great content and make it easy for
people to subscribe to your blog
12.Avoid obvious mistakes such as violating copyright
laws, giving too much information, being sloppy with editing, making it too
difficult to read, posting inconsistently, using weak post titles, or coming
across as less than genuine.
13.Guest blog on other sites and welcome guest-bloggers
14.Anticipate a reader’s needs and meet them.
15.Consider running ads on your blog for a fee. See web.blogads.com and google.com/adsense.
16.To help your blog look good with images, consult
flickr.com, picjumbo.com and morguefile.com.