What
makes for a good presentation when you are speaking to people about your
book? There are many paths to lead to
the same destination, but which one is right for you?
Let’s
think of the end result that you want to achieve.
Presumably,
you are speaking before others with some clear objectives. Make sure you know what they are – and
prioritize them. You likely:
·
Want
to sell books
·
Hope
to get people to your site
·
Would
like to make a social networking connection
·
Want
to be hired as a consultant – or a speaker
·
Just
want to make a positive branding impression and to get attendees to talk about you
to others
·
Want
to share a positive and inspiring message
Ok, so
now you know why you are there. Think about what you can say, offer, share – or not do – that will impact,
influence and motivate others to take the actions you desire.
Things
don’t just happen accidentally. You
first have to create a plan and push the things within your control. Once it’s left your hands or lips, it’s out
there and you can only hope that you gave yourself the best chance to
succeed. It’s like raising a child – you
hope you did enough to give them love, guidance, and resources so they can be
successful, independent adults. Your
presentation is that child. Do your best with it and then it takes a life of
its own.
The
legacy of your speech will come down to a number of elements going in your
favor, so let’s look at what you control.
You can:
·
Prepare
an interesting, humorous, inspiring speech
·
Dress
for success
·
Bring
images
·
Hand
out freebies and written materials
·
Decide
what comes out of your mouth
·
Use
any hand gestures or physical mannerisms
·
Bring
in props, from a puppet to a guitar, cool lighting, and music or any element that
enhances the presentation
·
Make
sure the attendees are in a comfortable environment
Your
speech can be a performance. It can
involve not just you speaking, but a multi-media event unfurling. You can even hire people to supplement your
presentation. Imagine having a dancer
perform while you spoke or breaking your speech up with someone singing a
moving song. It’s possible.
The
things people like in a speech are the ones we all love:
·
An
attractive speaker
·
A
soothing voice
·
Confidence
·
Humor
·
Forceful
inspiration
·
Insights
on the things we lack access to
·
Reminders
of what’s important
·
Stories
of the famous and successful
·
Showing
unusual visuals
·
Speakers
who make us feel like we matter and that we’re part of a connected movement
There
are many speaking styles out there. More
than one will get you to where you want to be.
Have fun being a speaker and rethink how your presentation can be done
so that you and your attendees have fun.
Results will come when that happens.
READ UP!
Writers, please never
violate these three rules!
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outdated phrases last?
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reading experience: 1915 vs. 2015
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to lift your writing
Amazing New
Photography Book Culls 4 Million Images Into 1,100
Brian Feinblum’s views, opinions, and ideas expressed in
this blog are his alone and not that of his employer. You can follow him on
Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels
more important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2015
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