This is my 1,500th blog post. Actually, it's a few past that. I write and post at such a prolific pace that I can't keep up with myself.
If I were to guess, I believe I have
published three-quarter million words.
If each blog post averaged 500 words over these past four years, I would
have produced the equivalent of at least a dozen books. I haven’t been paid one cent to blog and
chose not to get advertising. To date,
BookMarketingBuzzBlog has been viewed over 566,000 times. So why do I do it? Why should you blog? The answers to these questions will likely
overlap.
I blog because it helps me brand myself. Anyone can see what I’ve written and
hopefully come to value the perspective I bring to the discussion of book
publishing, book marketing, writing, free speech, literacy, cultural trends,
and book publicity. The blog helps form a positive image of someone with
experience, ideas, and passion.
I blog because I hope it attracts new business to
the public relations firm that I work for.
I blog because I like to give back and help
others. I am a teacher and therapist at
heart and I understand the challenges, fears, and needs of aspiring writers,
struggling authors, publishers, and all those who make up the realm of mass
media.
I blog as a therapeutic tool, to release my emotions
and give voice to my life.
I blog in hopes of lobbying and influencing others,
even changing policies, procedures, and patterns that individuals and
institutions blindly follow or enforce.
I blog to highlight things that need a spotlight –
both the very bad and very good. I’m not
a journalist or a member of the media but I do like to serve as a watchdog over
the public domain of news.
I blog about books because I love the written word
and cherish it with all my heart.
I find writing my blog keeps me grounded and
focused. I never feel a slave to it when
it comes to the writing part. But I do
wish I could stop myself from spending an hour each day marketing it. That time could be better used to serve a
for-profit venture. But what’s the point
in writing a blog that no one reads? If
you value the words you pen you need to put in the time, effort, and resources
to get them exposure.
I would think my readership understands what’s
involved in publishing a daily blog, and I assume they are appreciative of it,
but I don’t hear from the vast majority of readers. I don’t get more than five responses a day –
and some are just spam posts placed in the comments section. But I do this for my own reward and it’s
something I choose to do and don’t feel obligated to do.
Who knows where the next 1,500 posts take me, but
I’m glad you’re along for the ride. Please live the blog – then share it with
others.
DON’T MISS: ALL NEW RESOURCE OF THE YEAR
2015 Book PR & Marketing Toolkit: All New
Brian Feinblum’s views, opinions, and ideas expressed in this blog
are his alone and not that of his employer. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2015
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