Wednesday, March 20, 2013

Are You An Entrepreneurial Author?

The publisher of Morgan James, David L. Hancock, is a friend of mine. He teamed up with Jay Conrad Levinson, an author whose 57 books have sold over 20 million copies, to pen The Entrepreneurial Author. The book was published in 2010 and is vitally important and relevant for today’s author. You should read it!

The book is filled with motivational insights about becoming a successful author – the “entrepreneurial author.” The authors of the book narrowed their focus to goal-setting, planning, time management and other areas that lead writers to become successful business people.

They identify the 10 attitudes of the “entrepreneurial author” as being the following:

1.                  Organization
2.                  Determination
3.                  Discipline
4.                  Passion
5.                  Love of life
6.                  Optimism
7.                  Flexibility
8.                  Honesty
9.                  Self-esteem
10.              Generosity

They offer many lists of 10, such as 10 common examples of change-killing statements, 10 hints to help you delegate, 10 tools at your disposal, 10 items to promote happiness, etc.

The nugget-filled book is written in an easy-to-read style, making its advice seem achievable and not overwhelming. Maybe the most significant list contained in its 160 pages is “Ten Pitfalls to Avoid in Your Quest”, which includes time, money, burnout, and perfection.

Towards the end of the book are some real gems, including the six tactics to think like an entrepreneurial author (think new, inclusively, big, through ideas, of ways out, and of ways to be a giving enterprise). Further, there is a list of 20 commandments for entrepreneurial authors to live by. No, 10 may surprise you the most: “Practice co-opetition by seeking ways to benefit from collaborating with your competitors.”

Finally, I conclude with the words written in the foreword by one of my mentors, Rick Frishman, who used to run the PR firm I now work at. He wrote: “Entrepreneurial Authors are aggressive in their marketing because they find as many opportunities as they can to get their message out loud and clear to the world… as an Entrepreneurial Author making your way through the minefield of marketing, you want something that makes you stand out from the rest of the folks out there who do what you do or make what you make.”

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog ©2013

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