A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Free speech, literacy, and great books are also discussed. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Saturday, March 23, 2013
Build A Pool, Sell A Book
I was sunning myself by the pool last week in Florida, taking a reprieve from a New York winter. As I looked up from a copy of The Sun-Sentinel, I noticed that several pool-slummers were reading books from their lounge chairs or by sitting at the pool’s edge with their bodies half submerged into the warm water. Nothing surprising there, but it occurs to me that perhaps if we build more pools there will be an increase in book sales.
People like to be lazy by the pool. After a few laps you either retire to your chair to snooze or read a book or check your phone. Most of one’s time spent by a pool does not involve actually being in the pool.
Does one choose the pool as a place to read or do they read because they are at a pool? We often read for pleasure and it seems we feel justified in the activity while being by water, whether a pool, a beach, a lake, or a harbor.
Could the strategy of publishers to sell books involve getting into building hotels and condos with pools? Will Simon Schuster suddenly buy up a bunch of timeshares? Could Harper Collins or Random House start building resorts to lure in more book enthusiasts?
Perhaps the idea sounds silly, but next time you are at the pool, look up from your book and count up the number of fellow readers. It may be enough to fill up a swimming pool.