How
come there aren’t any theme parks dedicated to books and publishing? I think it
is a billion-dollar idea waiting to be acted upon. I am sure one day we’ll see
billboards or Groupons for AmazonWorld – or maybe Barnes & Noble Land.
Wouldn’t you bring your family and friends to a place that celebrates ideas and
creativity, that honors the written word and free speech, and that makes
reading fun?
This
past week I had the pleasure of taking my wife and two young kids to several
theme parks in Orlando. Never mind that the parks only cater to people who can
afford to drop $100 per person per day, who pay for the right to then purchase
overpriced food and licensed products that further promote their properties. I
also had to pay the tourist tax (speeding ticket) for trying to turn a 180-mile
trek to Boynton Beach from the parks into a quicker excursion. We had a great
time and know we’ll be back again - -albeit with a lighter wallet.
The
theme parks have the right idea – they hype their existing content and
repackage it in a way that makes it appealing to all ages. If movie studios can
do this, why not publishers or those in the book industry?
Books
connect to everything because they are written about everything – real and
imagined, past, present, and future. A theme park can show what a book looks
like in different languages. It can show us how books are treated globally or
culturally. It can show us how books entertain, educate, enlighten, or inspire.
Books, like the Bible, can be powerful, or they can be merely thrill-seeking,
like Fifty Shades of Grey. The park
can reflect a diversity of thought, significance, creativity, and
commercialism.
Maybe
bookstores should be turned into theme parks. Then they’d become entertaining
destinations and people would want to be where books are.
Publishing
has a lot to play with. It has tradition. It has so many facets to explore –
the legal side, the cultural side, literacy, how books influence people and
societies, and how our history is preserved in books. There are millions of
words in millions of books and not one theme park is dedicated to them.
We
have grand museums, mainly dedicated to art, history, and science. We have
immense zoos and circuses to highlight nature and animals. Every industry has a
hall of fame. Businesses have conventions. There are county fares, championship
sporting events, and theme parks, and amusement parks and huge concert arenas.
But no publishing theme parks.
Can’t
we muster together a little bit of Trump extravagance and apply it to books and
come up with a place that exceeds what is offered at the biggest palaces of fun
in the world?
The
parks could be divided into so many unique sections that highlight interesting
aspects of the book industry, such as:
·
Ranking
the best-sellers of all time
·
Examining
historically-significant books
·
The
evolution of publishing technology
·
The
history of the printed word
·
The
future of books and all formats
·
Books
turned into audiobooks, TV shows, movies, plays, etc.
·
How
books are written
·
How
they are acquired, edited, packaged, sold, promoted
·
Self-publishing
·
E-book
mania
·
Era-specific
books such as 18th century romantic poets or 1950’s Sci-fi
·
Region-specific
books such as those by or about the south
·
Book-specific
such as Catcher in the Rye or Chicken Soup for the Soul
·
Author-specific
such as the works of John Grisham or Janet Evanovich
·
Genre-specific
such as what’s new in erotic vampire thrillers or diet and fitness
Think
of what can be sold:
·
Food
·
Games/Toys
·
DVDs
·
CDs
·
Clothes
·
Stuffed
animals of book characters
·
Replicas
of things referenced in the books
·
…and
BOOKS!
There
can be displays that include:
·
Book
showcases
·
Videos
·
Rides
·
Games
·
Lectures
·
Readings
·
Reenactments
·
Workshops
·
Concerts
·
Tricia
contests
·
Historic
manuscripts, printing presses, e-book devices
Maybe
there’d be a university on site, a special academy that is a school for writers
and those who want to work in the book publishing industry.
There
could be sections for adults and children. There could be sections of books
highlighting industries such as automotive, gardening, or sales. There could be
a hobby section, a fantasy section, a children’s section – really, you could
put anything in the park as long as it relates to books. And everything
connects to books.
Of
course,, some might say the best way to honor books is to buy and read them,
share them, and live them. But imagine a place where bibliophiles can call home, a place that is part library,
bookstore, e-reader, Web site, Disney, Vegas, Indy 500, Miss America Pageant,
Mall of the Americas, Mardi Gras, and Time Square?
Take
me to BookWorld – or write a book about such a place. BookWorld should exist
and needs to. Books are still popular but they also are under many threats. It
is not government censorship or Communism or war that threatens us. It is
cultural laziness, a degraded education system, economics, and entertainment
competition that puts books in danger. BookWorld could be a great boost not
only for the publishing industry, but it can be fun for the whole family.
Brian Feinblum’s
views, opinions, and ideas expressed in this blog are his alone and not that of
his employer, the nation’s largest book promoter. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in
the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013
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