Some
things just don’t change over time. National
Geographic magazine is one of those things, thankfully.
I
had not picked up a copy of the photo-filled publication in years but happened
to see one the other day and I was pleasantly surprised to find that something
survived beyond my childhood. It looks exactly as I remember it to have been.
It
is still the same size, 6 x 9 or so, still glossy, still colorful, and still
filled with beautiful photos from far off places that accompany well-written,
insightful text. It felt like I was touching a treasure when I thumbed through
this time-honored publication.
If
there is ever an argument for favoring print over digital, National Geographic
speaks louder than words. It manages to capture a child’s imagination with the
professional, adult reporting. It turned 125 years old this year, a most
wonderful accomplishment, given the competition from a zillion publications and
the entire online world’s content offerings.
I
leave you with a paragraph from this January’s edition:
“As
we celebrate the National Geographic Society’s 125th anniversary,
we’re kicking off a year of stories about the new age of exploration. In this
issue we consider the origins of our restless spirit; we examine new realms of
life at the microscopic scale; we reach deep into the universe, searching for
worlds like our own; we urgently document nature’s diversity, even as it
vanishes before our eyes. Exploration is alive. Turn the page and begin the
journey.”
Brian Feinblum’s views, opinions, and ideas expressed in this
blog are his alone and not that of his employer, the nation’s largest book
promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed
in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog
©2013
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