Yes,
you read that correctly. For all of the
talk about e-books and digital readers, only 11% of all book sales come from
glow-in-the-dark ink. But that doesn’t
mean e-books aren’t impacting the industry.
First,
e-books transform the speed of publication, its cost, and its
availability. Second, e-books greatly
influence industry pricing. Third, they
impact the style and definition of a book.
Fourth, e-books have altered the publishing, marketing, and promoting
landscapes.
Though
e-book units account for 22% of all books sold in 2012 – up from 14% in 2011 –
their low cover prices only add up to 11% of all book revenue – up from 7% in
2011.
In
terms of where books are purchased, according to a newly released study by
Bowker Market Research, online is the new storefront.
·
44%
of book revenue comes from e-commerce sites like Amazon
·
19%
from bookstore chains like Barnes & Noble
·
6%
from independent bookstores
·
5%
from non-traditional bookstores
·
5%
from mass merchandisers like Wal-Mart
The
rest of the market is so fractured and spread out that no specific area
accounts for more than 4% of book revenue --(book clubs).
Based
on revenue, here’s how the market breaks down:
·
43%
paperback
·
37%
hard cover
·
11%
e-book
·
2%
audio-book
·
7%
listed as “other”
Amazon,
which accounts for 31% of the entire book market – up from 26% in 2011 – is the
ruling king and likely will be for some time to come.
Interview With Business
Author Eric Lowitt
1.
What type of books do you write? I write non-fiction books for people of all
walks of life who want to change our world. Collectively we face a series of
vexing challenges: climate change, financial austerity, population increases,
growing resentment towards and distrust in our government, etc. These
challenges can and must be overcome. In so doing, individuals will benefit
financially, through creating new companies and advancing in their careers by
helping their organizations participate in the great change to come.
2.
What is your newest book about? The Collaboration Economy is my latest book. The
Collaboration Economy is a book
for general readers who want to affect great change quickly through working
with their local communities, their companies, and their government
representatives. The
Collaboration Economy shows why
and how companies we include in our lives, like Coca-Cola and Unilever, are
working with citizens and governments to ensure that we will have water, food,
energy, and other vital natural resources in perpetuity…in a way that will also
kick-start inclusive economic growth.
3.
What inspired you to write it? As a dad of two little kids, I believe it's my
responsibility to provide my children with a world that is better than the one
my parents gave me. I am not content with the flawed world we inhabit. I
encourage this blog's readers to examine their surroundings, their communities,
and their beliefs about the world at hand. Are you satisfied with what you see
or do you want to help make this a better, healthier, more sustainable world
too?
4.
What is the writing process like for you? I typically "find" my book as I write
it. That is I start out with an idea for the book, dig into my research
process, test my hypotheses, and let the results guide me through the writing.
The ideas typically flow freely; unfortunately, the prose does not. I am
grateful for my copyeditors!
5.
What did you do before you became an author? I was a management consultant to businesses for
15 years, mainly in the retail and financial services industries. I earned an
MBA from The University of Pennsylvania's Wharton School, and worked as a researcher
for a global financial services company.
6.
How does it feel to be a published author? There are days I pinch myself - not only to
confirm I am indeed an author, but also to punish myself for putting myself
through the writing process!
7.
Any advice for struggling writers? Believe in yourself, believe in your ideas, and
keep pushing uphill. Writing comes naturally only to those rare immortals whose
names are synonymous with literature. For the other 99.9 percent of us, writing
is 99.9 percent perspiration and .1 percent inspiration. If I can do it, you
can too!
8.
Where do you see book publishing heading? There will always be a market for good and
great ideas. The question is the best way to share these ideas…in a way that
writers can earn a livelihood. The traditional print book publishing market is
certainly being challenged on every front. I see the lines between the
different participants in the book publishing market blurring. Publishers have
two choices: evolve or disappear.
Eric is the managing director
of Nexus Global Advisors. For more information, please consult: The Collaboration Economy and The
Future of Value
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Brian Feinblum’s views, opinions, and ideas expressed in this
blog are his alone and not that of his employer, the nation’s largest book
promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This blog is copyrighted material by BookMarketingBuzzBlog ©2013
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