Newspaper Circulation Grows With Digital Readers
Many
newspapers are posting gains in readership, even if printed circulations are
declining. Nearly one in five subscribers to newspapers consists of digital
readers, according to figures released by Alliance for Audited Media.
Of
the nearly 600 papers audited, circulation had declined 0.7% from a year ago,
when combining digital with print. The top paper, combing print and online
readers, is The Wall Street Journal. Its 2,378,000 readers represent a 12.3% jump
from a year ago. The New York Times moved up to second, with 1.865 million daily
readers – a 17.6% jump from a year ago. USA Today, in third, declined by 7/9% to
1.674 million daily readers. The LA Times is fourth and the New York Daily News is fifth.
So
as readers move from print to digital, many are staying with their hometown
newspapers. The influence of such media
is still significant. Could other
digital outlets eventually compete for those same readers? Absolutely. But right now, much of a town’s news that is
consumed by readers, comes from a newspaper, in some form. Local radio web sites or TV station Web sites
often take articles from local publications or reprint national wire stories. The daily newspaper is still the face of a
city.
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