Wednesday, July 2, 2014

Don’t Flush Your Mind Away

According to a USA Today study, 35% of Americans use digital devices in the bathroom. The study says the average reading time in the bathroom varies from 11.3 minutes for those 55 and older to 18.1 minutes for those 18-24.

So what does this mean? 

It means that even the bathroom is invaded by tech devices and places like a bus or train, a store line, or the bathroom are no longer the domain of printed books, magazines, and newspapers. Devices not only threaten our reading of printed materials but they now open people to reading free things like blogs, or doing non-reading tasks like email, web-surfing, shopping, video-game playing, video-watching, music-listening, and social media posting. 

How will the book world keep up?

One solution is that the publishing world embraces the technology and uses it to support its products: books. It is showing signs of doing just that, but one has to wonder what the landscape will look like in a decade or two. One may have to consult a crystal ball—or glowing device—to know for sure.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, Media Connect, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2014

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