Monday, May 11, 2015

Book Shepherd Shows How You Can Do Your Own Book

I came across Ellen Reid's book, Putting Your Best Book Forward: A Book Shepherd’s Secrets To Producing Award-Winning Books That Sell. It is a quick read from a book shepherd who shows readers how to set up their own publishing company and get their book into bookstores.

The book takes you right into today’s book business and:
·         Describes the self-publishing process so you can see what you might do yourself and where professionals might serve you best.  (This is different for each author.)
·         Guides you in how to work with the individuals you hire so you can get the greatest benefit from their services.
·         Provides pointers on how to look at your specific situation so you can confidently make the choices for producing a book that will best serve your objectives.

"I work with people who have written a manuscript and want to publish their book – either by creating their own imprint or self-publishing with another company," says Reid. "They have something important to say and want to get their book out into the world.  People want to produce books of excellent quality, so the file (cover, interior, copyright page, etc.) is ready to go to print, no matter which way they decide to go.  To maintain control of the content and design, independent/self-publishing is the only method I know of where writers retain control of the content and creative elements, and keep the lion’s share of the profits."

She also notes: "Every year books introduced to the market increase.  And the percentage of self-published books is rapidly rising. Even major media is recognizing and acknowledging that self-publishing has become a legitimate and viable business. So, you can see this is a thriving book market.  And it is highly competitive.

"There are a lot of books on auto repair, but do you rebuild your own engine?  Sure, you can do it yourself, but are you prepared for the inevitable unexpected hitches that show up?  A lot of people don’t want to do it themselves.  A book shepherd can guide you along the path so you avoid the pitfalls, because a god book shepherd will have walked the path many, many times.

"Also, ideally a book shepherd will save you money in several ways: They should save you time, they may be able to get you discounts, and maybe most importantly, they will almost certainly save you the money – and heartache and frustration – by making sure you avoid the mistakes new authors often make."

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2015

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