I feel it necessary to
publicly announce at this very moment that I did not sleep, nor will I ever
sleep, with Brad Pitt. I will have no other comments at this time and
ask that out of respect for my family that you honor my request for privacy.
For the record, I don’t
believe my news shocks anyone. I’m married with kids and neither
Pitt nor I share a sexual attraction to one another or other guys. But
I’m also sure that because I write about Brad Pitt more people will read this
than they normally would read my blog.
I’m delighted to use any
trick to get more readers. Maybe next week I just make up a rumor about J.K.
Rowling. But it’s also sad commentary on the state of the news
media, social media, and the gullible public. We are a TMZ-People-Enquirer nation. We
want celebrity gossip and are willing to believe anything because it seems like
anything’s possible when it comes to the rich, famous, and beautiful.
Also for the record, I
couldn’t give a crap about Brad Pitt’s personal life nor his acting career. Same
goes for Angelina Jolie. Now, if you have some revealing photos of
Emily Ratajkowski, I’ll take a look. She’s smoking HOT, even
if her body’s been assembled in six different warehouses. But as
gorgeous as she is, I don’t care to know anything about her. I
wouldn’t believe what’s said about her and wouldn’t care about the confirmed
truth. She’s not in my circle of reality.
But all of the media
attention that’s going to the breakup of the year – if not the decade – is
unwarranted. Don’t we have 20 or 200 things that are more important,
interesting, or useful to our lives that deserve attention and public
debate? Or is it because so many other things need to be addressed
that we find it easier to get distracted by the ruined lives of two people who
seemingly had it all – fame, fortune, beauty, hot spouse, and great
career? We would rather be a voyeur to those people and to celebrate
their misery than to live our own lives with success and fulfillment.
If you want to promote
your book, you need to tie into the news cycle of the day, and tap into the
mentality that drives the news media. Take anything you want to say
and express it through a Bradgelina filter. Try it:
Relationships:
How to avoid a bad
break-up like Brad-Angelina.
Divorce Law:
When should a dad let
his ex-wife keep the kids? Why should Brad give Angelina his kids?
Career:
Could two competing
spouses in the same industry hurt a marriage? Would Brad and
Angelina still be together if they didn’t work in Hollywood?
Wealth
What will Brad &
Angelina want from one another at the bank?
Beauty
Why do spouses cheat on
gorgeous spouses? 5 Reasons why Brad cheated on Angelina?
Real Estate
Where should a divorced,
wealthy bachelor live? Will Brad Pitt move far away from home?
Get the idea? It’s
six degrees of Brad-Angelina. Express your media pitch based on their
breakup. I don’t care if your book is about dieting. Try
this: Did Angelina get too fat for Brad? How to workout
and save your marriage. Is your book about skin care and looking
younger? Why Angelina wasn't pretty enough for Brad: How to look
younger to keep your man. Maybe you wrote about parenting, cooking, or
barbecuing. It doesn’t matter. Express your pitch in a
Brad-Angelina framing and you’ll get some attention.
Now, you can’t just have
a headline that lures one in and the rest of the pitch fails to link to
Brad-Angelina, so be sure to carry through on your theme. Express
your pitch with bullet points that relate to them.
Nothing comes to mind
when I think of the movies these two made. Did they really make such
amazing movies? Even if they did make terrific movies, why must the
media waste endless time by focusing our attention on their personal
lives? It’s not even shocking news. It’s a bigger shock
to see a Hollywood marriage last.
So my recommendation to
get media attention is to say something -- anything -- even a rumor or the faux
denial of one – that mentions either Pitt or Jolie. That’s all that
it takes. Don’t waste anyone’s time telling us about a cure for
cancer, how to make millions, or what meaning of life you discovered. Just
tell me something about the power couple that’s no more.
I guess I should also
deny having slept with Angelina Jolie, but why make two announcements in one
blog with I can circulate that message next week?
Please Click On The
Best Out Of 2,100 Posts
2016 Book Marketing &
Book Publicity Toolkit
2015 Book Marketing
& PR Toolkit
2014 Book Marketing
& PR Toolkit
Book Marketing &
Book PR Toolkit: 2013
Brian Feinblum’s views,
opinions, and ideas expressed in this blog are his alone and not that of his
employer. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog 2016 ©.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.