1. What inspired you to
write your book?
Living the problem was truly my inspiration. I tripped so
many times and made so many mistakes. As I started to realize how to actually
bridge the divide between Management and Employees, I wanted to write down the
journey for others so they could avoid my mistakes.
2. What is it about?
More than anything it is about how to lead in a way that would
connect groups of people in a way that drives buy-in (or adoption).
The book gives easy to understand, tangible examples that any aspiring
leader will be able to put into practice. I broke the book into
four sections so it would be easy to consume. It starts by explaining the
pre-reqs that a leader needs to focus on others first. Then, it covers
how entitlement and apathy get a foothold in even the best of organizations.
The last two section cover a methodology on how to build a tangible bridge
between groups and lead effectively. Most every chapter details real
world stories and examples I have lived or consulted.
3. What do you hope will be the everlasting thoughts for readers who finish your book?
There are 3 concepts in the book I hope resonate in a lasting
way with the reader.
·
The
constant “comfort” instead of the truth can only lead to despair and ruin.
To truly build something lasting they must become a
relentless truth seeker.
·
When you
consider your legacy, think about how you can use your failures to help others
succeed (just as I am putting into practice with this book)
4. What advice do you have
for writers?
Focus on finding your voice. My writing style is very
conversational, which is not traditional. I was told by many this style
would not work for a business book. I trusted in my own voice and wrote
it that way anyway. It made it a bit more difficult to get published, but
the response has been terrific. Trust in your voice.
5. What challenges did you have in writing your book?
I could probably write a book answering that question. I
had many. I did not realize how hard it would be because I wrote blogs
and articles all the time. It took me six months longer than I thought it
would to write the book. The biggest struggle I had was with how personal the
book became. I shared very personal vulnerable stories in both the
beginning and the end and worried continuously on whether that was the right
thing to do. I had read so many business books I struggled to connect
with. I decided in the end personal and vulnerable was the way to go but
that every story must connect to the larger themes in the book. This
caused many rewrites and edits, deleting of chapters, etc. But six months
after my due date, I was happy that something any leader at any level could
understand and put into practice was created.
6. If people can only buy one book this month, why should it be yours?
The stories in Management vs Employees hold truths on many
levels. They apply to business; but they are also designed to help in the
way you parent, coach, do charity work, relate to others, etc. That is
the kind of book we hoped to create. I have had readers tell me they gave
copies to their kids, that they cried, and that they had never considered
focusing on their failures with their families. The concepts are for more
than just work. And the best part…The book is only 120 pages so you
should have plenty of time to pick up a couple more this month.
For more information, please see: http://www.apress.com/author/author/view/id/17586
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Brian Feinblum’s views,
opinions, and ideas expressed in this blog are his alone and not that of his
employer. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog 2016 ©.
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