What
must it feel like to have 93,705,562 followers on Twitter? Katy Perry can tell you. She is ranked on
Twitter Counter as having the most followers in the world on the social media
platform that just laid off 9% of its workforce because of growth and
profitability issues. Maybe the singer can send out a few supportive tweets to
Twitter.
Twitter’s
handle on Twitter has the ninth-most followers, at 57.269 million. Twitter has other spots on the list,
including Twitter Sports and Twitter Español.
It’s
interesting to see such a huge disparity so quickly on the list. For instance, No. 100 is Beyonce
Knowles. Most people wouldn’t think of
her as so far apart in popularity or success as Perry, but 98 spots separate
them. She has "only" 14.613 million followers.
Other
tech and social media companies rank on the Top 100 list, including Google at
No. 83 and Instagram at No. 19. You Tube
is No. 5. Facebook didn’t make it, nor
Pinterest.
Several
Jenner-Kardashian members make the list as well. Five of the top seven spots are singers. Barack Obama is the highest-ranking
politician at No. 4 with 78.343 million followers.
In
the TV Talkshow wars, The Ellen Show leads the way, at No. 8, with 62.895
million followers. Jimmy Fallon is next,
at No. 15 overall, with 43.197 followers.
The
leader in print media? The New York Times, at No. 26, with 31
million. TV news was led by CNN, No.
33, at 28.9 million, but ESPN took up
two different spots ahead of it for top TV honors.
Absent
from the list were writers and authors.
It may not be surprising, given writers would rather write for money and
pleasure and not have to get sucked into Twitter wars. But it is a calculated mistake for authors
not to have a presence on Twitter.
Social
media helps generate sales, pushes your brand, and positions you to have a
voice in the daily dialogue of life.
Some celebrities with large followings will even sell their influence with
paid tweets, follows, and shares.
On
the other hand, do large Twitter followships correlate to significantly more
product sales? Does Twitter create a
demand – or do you already want their stuff and thus, you follow them as a
fan? Still, the numbers don’t add
up. Katy Perry doesn’t sell 93 million
albums or concert tickets in a year.
Justin Bieber doesn’t sell anything near what his 85 million or so
Twitter followers would suggest he should sell.
No
doubt, some of these Twitter follower numbers are bought or bogus. It’s hard to believe that certain institutions
don’t have a strong presence on Twitter but it’s also harder to believe that Perry has over six times the following as Beyonce. Bey knows marketing and has a machine out
there, not to mention a huge loyal fan base.
If she can muster up 14 million Twitter follows, how do others
triple and quadruple her?
A
lot about Twitter remains a mystery or falls under a cloud of suspicion. Just
how many people use it with any regularity and how many sales does it lead
to? The company itself struggles to make
money or grow. When one tweets, how many
people read a given tweet?
BrandWatch.com, earlier this
year, showed that Twitter had 320 million users – about a fifth of the 1.71
billion FB users. Google+ supposedly has
300 million users but I don’t know a single person that actually uses it. Instagram was 400 million, LinkedIn 450
million, Pinterest 100 million and YouTube a billion.
Interestingly,
social networks earned just 8.3 billion from advertising in 2015. That seems like a tiny amount given the
Internet has 3.17 billion users. There
are 2.3 billion active social media users. That’s an average of less than four bucks per social media user each year.
One million new active mobile social users are added daily – one every 12 seconds. It’s mind-boggling.
One million new active mobile social users are added daily – one every 12 seconds. It’s mind-boggling.
There’s
still a lot to figure out with digital media, in terms of how users and the
tech companies can profit from all of this technology and communication. Writers need to be a part of this if they
want to raise
awareness for their books and brand. You
don’t have to be Katy Perry to know this.
Please Click On The Best Out Of 2,100 Posts
2016 Book Marketing & Book Publicity Toolkit
2015 Book Marketing & PR Toolkit
2014 Book Marketing & PR Toolkit
Book Marketing & Book PR Toolkit: 2013
Named one of the best book marketing blogs by Book Baby
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.