Interview with Author Ralph Masengill

CONQUER CHANGE AND WIN

1. What inspired you to write your book? Research shows that up to 90% of the American public has no clue of how change works.  I could not believe the lack of knowledge most of us have about change and how it affects us every minute of every day.   I know how much my knowledge of change, after studying change for over 40 years has helped me in my life with my family, my businesses and in my relationships with others.  For me it has made a huge positive difference in my life.  I felt a need to share what I know about change with others in a way that was easy to understand and fun as well.

I became determined to write an easy-to-read, fun book about the serious subject of change.  I wanted to make sure it was not just another academic paper on change.  I wanted it to be written in a way that all of America and the world could understand change and use that knowledge to continue to improve their happiness, enhance their income and have less stress in their daily lives among other things. 

Many of the examples used to illustrate a particular point in the book are humorous and easy to understand.  That hopefully keeps the reader in a great frame of mind to absorb the information about change in the book. 

The book is designed to give the reader a leg up on being even more successful in their family and business lives.  The data in this book should give the reader a much better chance of true success in life.  That is what I had in mind.

2. What is the book about? This book is about how change works.  The book is about how to use the knowledge of change learned from the book to make life better for the reader in many different ways. 

3. What do you hope will be the everlasting thoughts for the readers who finish your book? Having read the book I now have a solid understanding of how change works and how it affects me every day has made my life more positive in many ways.  I now know that change always causes feelings and emotions in humans and I cannot change those feelings and emotions I can control the way I react to those feelings and emotions.

4. What advice do you have for writers? You must have a passion for what you are writing about.  Do the research, spend the time and make yourself an expert in the subject you are writing about before you ever sit down at the computer to begin your task.  If you are a fiction novelist you must still do your research and know your subject inside and out.  For me passion is the key to success in all cases for writers.

5. Where do you think book publishing industry in headed? Many people like to read.  Many younger people are not taught to treasure reading as an entertainment or even a hobby in today’s world.  However, that is not to say that reading for pleasure will go into a great decline but it will be a lower total than previous decades. 

More and more people will be using various devices similar to kindle in the future.  However, there is much to be said about how handy having your own book can be.   

Book publishing is going to have to make changes.  Some publishers will change others will not.  Those that do change in the right direction will continue to do well.  The book reading audience is changing and so must this great industry.

 Perhaps they should all read a good book on change. 

6. What challenges did you have in writing your book? This is only my second book so it is still new to me.  I am still on a steep learning curve.   Being informed on the subject of change was not a challenge for me since it has been a passion of mine for over 40 years.  However, putting the mountains of data I have in an order that made sense and was easy to understand was a great challenge.   My goal for the book was a book that would explain change in an interesting, entertaining and informative way to the general public.  I sincerely believe that all people should have a solid understanding of change so that they can use that information for a happier and less stressful life.

7. If people can only buy one book this month, why should it be yours? The data in this book can and will make a real difference in how successful the reader can be immediately and in the future.  It is a self-help book that many who have read the book use as a reference guide that they go back to from time to time in dealing with change.   Change is constant; it is happening all the time and that means we need to know how to control our reaction to change.  We cannot change the emotions and feelings change causes all of us but we can control our reaction to those emotions and feelings.

Isn’t it time to do something for yourself?

For more information, please see: http://masengill.com or http://conquerchangeandwin.com  

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2016 ©.

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