YouTube recently announced a milestone:
viewers of the Google-owned company watch over one billion hours in free
videos daily. Total television viewing
hours may soon fall below the number of YouTube viewing hours. How might this impact authors?
Cons
·
More
people watching YouTube means less time for book reading.
·
More
YouTube watching could mean people watch less traditional TV news and
talk shows that promote books, leaving more people with less info about books.
·
With
400 hours of video uploaded onto YouTube every minute, 65 years of video goes
online in a day. This means increased viewing comes with such variety and
diversity that most people are not watching the same thing. It will become harder for publishers to write
for or market to such an eclectic audience.
Pros
·
The
videos could be used to promote books.
·
The
videos could lead people to buy an accompanying book.
·
The
videos are unfiltered, uncensored ways to discuss books.
In 2013,
You Tube had one billion unique viewers and in 2016 it doubled to two billion
unique viewers watching a YouTube video in the past 90 days.
Book
publishing should figure out how to capitalize on this growing phenomenon. It struggles on video. Some authors do book trailers but they mostly
look boring and don’t inspire viewings. Some publishers preview a paid video
class or series with sample YouTube videos.
Others review books by video, the way online reviewers type their
reviews. Podcasts for authors have also
become popular. Book readings on video are also growing.
So,
can You Tube save or kill books? Right
now it’s part of the marketing mix for authors: blog, Twitter, FB, YouTube,
website. Others may use Pinterest,
Instagram, Snapchat or others. Net
Galley, Good Reads and other sites prove worthwhile as well. But can the book world capitalize on You Tube
– or will it be capitulated by it?
People
prefer to learn or be entertained through different means. Some prefer audio, others the printed word,
and yet others like video. Authors and publishers need to sell content in all
forms and to use all types of media and mediums to market products. I just hope YouTube’s popularity helps the
book industry – and does not leave it behind. There is probably a video on that.
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Brian Feinblum’s
views, opinions, and ideas expressed in this blog are his alone and not that of
his employer. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and
raised in Brooklyn, now resides in Westchester. Named one of the best book
marketing blogs by Book Baby
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