Follow by Email

Monday, March 6, 2017

Will YouTube Save or Kill Books?

YouTube recently announced a milestone:  viewers of the Google-owned company watch over one billion hours in free videos daily.  Total television viewing hours may soon fall below the number of YouTube viewing hours.  How might this impact authors?


·         More people watching YouTube means less time for book reading.
·         More YouTube watching could mean people watch less traditional TV news and talk shows that promote books, leaving more people with less info about books.
·         With 400 hours of video uploaded onto YouTube every minute, 65 years of video goes online in a day. This means increased viewing comes with such variety and diversity that most people are not watching the same thing.  It will become harder for publishers to write for or market to such an eclectic audience.


·         The videos could be used to promote books.
·         The videos could lead people to buy an accompanying book.
·         The videos are unfiltered, uncensored ways to discuss books.

In 2013, You Tube had one billion unique viewers and in 2016 it doubled to two billion unique viewers watching a YouTube video in the past 90 days.

Book publishing should figure out how to capitalize on this growing phenomenon.  It struggles on video.  Some authors do book trailers but they mostly look boring and don’t inspire viewings. Some publishers preview a paid video class or series with sample YouTube videos.  Others review books by video, the way online reviewers type their reviews.  Podcasts for authors have also become popular. Book readings on video are also growing. 

So, can You Tube save or kill books?  Right now it’s part of the marketing mix for authors: blog, Twitter, FB, YouTube, website.  Others may use Pinterest, Instagram, Snapchat or others.  Net Galley, Good Reads and other sites prove worthwhile as well.  But can the book world capitalize on You Tube – or will it be capitulated by it?

People prefer to learn or be entertained through different means.  Some prefer audio, others the printed word, and yet others like video. Authors and publishers need to sell content in all forms and to use all types of media and mediums to market products.  I just hope YouTube’s popularity helps the book industry – and does not leave it behind.  There is probably a video on that.

Really good quotes bout books and writing

Prevent English Language Abuses; Love Wordplay

Why PEN America needs you and you need them!

Spring training is needed for writers, too

Celebrate March is Reading Month

2017 Book Publicity & Marketing Toolkit For Writers Of All Genres

Which Of These 6 Reasons Inspires You To Write Books?

How To Craft Press Releases That Net Your Book Media Exposure

The right book marketing strategy for you

Overcoming Book Marketer's Block in 10 Easy Steps

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby 


  1. Thanks for all your efforts that you have put in this. very interesting Blog... Thank you for posting this....
    Normal-Rent-On-Computer In Delhi

  2. This comment has been removed by the author.

  3. Hey!!! There Very Nice And Impressive Blog. Its so Helpfull
    Please Visit our website for more details
    YouTube Marketing India

  4. Very Amazing post thanks for sharing. Please Visit - SEO Agency in Delhi

  5. All you need is a great website to grow your business online. We are a professional web design company in India. Thanks you for very nice it sharing.
    website designing company in India

  6. Great information thanks for sharing do you know best SEO Agency In Delhi

  7. valuable information sharing with us really thanks for sharing if someone want to Advertising services in India so please follow the link

  8. India is Us


  9. Lifestyle Magazine India; Lifestyle is a elite magazine circulated to the elite at page3 parties. Lifestyle Magazine also circulated to the elite at clubs, lounge bars etc.
    Lifestyle Magazine

  10. I like its sharing. Thanks you. My spingurus is the best audio engineering course provide.
    sound engineering courses in Delhi

  11. Ics-DUbai is Ecommerce company in Dubai and providing
    Advertising services in dubai,
    Translation services in dubai,
    Ad agency in dubai,
    Advertising company in dubai,
    Advertising Agency Dubai
    Marketing communication company in dubai
    Translation Company Dubai
    Website localization,
    Document localization,
    Website localization
    Internationalization in Dubai
    Transcription Services Dubai
    Event Mangement Services In Dubai
    Multimedia Services

  12. I like your blog and so nice thanks sharing with us..

    voice over services in india

  13. i like your blog or it's good. chlworldwide is an advertising services providing company all over the world and offering services Advertising Services in Noida

  14. Thank you for sharing great information about search engine optimization. Googlez is one of the best search engine optimization company in India provide complete web related solutions from SEO, SEO Promotion and Website Optimization.
    SEO Company
    SEO Company in Delhi
    SEO Company in Noida
    SEO Company in Gurgaon
    SEO Company in Faridabad
    SEO Company in Ghaziabad
    SEO Company in India

  15. I would like to thanks for this share with us..

    Interested in Djing? Visit best dj academy in india to learn music production course & DJ Courses

  16. Appslure is the best mobile app development company in Gurgaon. The best provide application development services in all India. Thanks you for very interesting.
    Mobile app development company in Gurgaon

  17. Thanks for sharing this blog, this blog is very helpful information for every one.
    Mobile app Development Company in Mumbai

  18. Awesome article! It is in detail and well formatted that i enjoyed reading. which inturn helped me to get new information from your blog.
    Find the Best Interior Designs in Vijayawada

  19. Very Informative blog, Thank you for this Information.

  20. et the flawless training and become expert in Laptop, LED LCD Tv, Computer, CCTV and Mobile Repairing Course in India by the ISO Certified Trainers. Free Demo class available. We provide 4 modules like Hardware, Software and Trashing in just 60-90 days. So, contact us at 9990879879.

  21. Expand your knowledge technical engineer. Get advance training in the Best Laptop, LED LCD Tv, Computer, CCTV and Mobile Repairing Institute in India and trained with the experts faculty. Join now ABC Mobile Repairing Course Delhi and get flat 20% discount on the course fees. Contact at 9990879879.

  22. Start your own business with full of confidence. Learn CCTV, Laptop, Computer, LED LCD Tv, Printer and Mobile Repairing from ABC Mobile Institute - the best Mobile Repairing Institute in Nirman Vihar. We provide a total of 4 modules for advanced mobile training course. Enquire now for best discount benefits. Contact us now at 9990879879.

  23. Good training always pays. Take training from ABC Mobile Repairing Courses - The best CCTV Repairing, Laptop Repairing, LED LCD Tv Repairing and Mobile Repairing Course in Nirman Vihar and get certified with the ISO certified experts. We provide internship facilities to the deserving students. Contact us now at 9990879879.

  24. Enroll yourself for best institute for digital marketing course in Delhi with digimanthan at 25% discount on new year occasion. This offer will valid till January 2019 so don’t miss this opportunity rather you have to pay more.
    We provide corporate level classes for our student so they will not face any problem in job because we are expert trainer working for last 10 years in digital marketing. Our digital marketing course in east delhi
    Visit Our Websites:
    digital marketing institute in shahdara
    digital marketing institute in Vaishali

  25. Hey Thanks for sharing this valuable information with us. I will come back to your site and keep sharing this information with us.SEO Expert In Lahore Wijdan Shahid

  26. Hi There
    Very Nice Blog
    Guys if you want to increase your active youtube subscribers then click our website
    target ads

  27. Goyal packers and movers in Panchkula is highly known for their professional and genuine packing and moving services. We are top leading and certified relocation services providers in Chandigarh deals all over India. To get more information, call us.

    Packers and movers in Chandigarh
    Packers and movers in Panchkula
    Packers and movers in Mohali
    Packers and movers in Zirakpur
    Packers and movers in Patiala
    Packers and movers in Ambala
    Packers and movers in Ambala cantt
    Packers and movers in Pathankot
    Packers and movers in Jalandhar
    Packers and movers in Ludhiana

  28. I really like this, I just discovered this. Will be exposing and your prepared to writing buddies.Thank you for your benefits. This was a really amazing material. Thanks for offering these details. :)

    Led Lcd Repairing Institute In Delhi
    Led Lcd Tv Repairing Course In Delhi
    Led Lcd Tv Repairing Course In Delhi

  29. Thank you dear, I found your information really useful. I would like to say thanks once again for this information. Keep posting all the new information.
    SEO Expert Pakistan
    SEO Expert Lahore
    SEO Expert Faisalabad
    SEO Services
    SEO Services Islamabad

  30. hello sir,
    thanks for giving that type of information. Really enjoyed this blog post. Really looking forward to reading more. Much obliged.
    digital marketing company in delhi

  31. I want to say that this post is awesome, nice written.
    App Developers in Delhi

  32. The points you have mentioned in this article information are helpful for me, Thank you for share this awesome blog with us.
    Jeans Supplier in Delhi

  33. The points you have mentioned in this article are useful for me, Thanks for share this good blog information.
    floor marking paint

  34. Thank you for share this information, I like to read your Points you have mentioned in this article are helpful for me,
    web development company in delhi

  35. Thank you so much for share this article, I like to read your information you have mentioned in this article are helpful for me,
    North India Motorcycle Tour

  36. Thank you so much for share this great idea, I like to read your information you have mentioned in this article are helpful for me,
    Lifestyle Magazine

  37. Thank you for share this awesome idea, I like to read your information you have mentioned in this article are really useful for me,
    Custom Broker in India