Every
Sunday my local newspaper, the New York
Daily News, features what it calls “The Magic Eye,” an illustration encoded
with a 3-D image that can only be seen when the paper is a certain distance
from your eyes. Allowing your eyes to
not focus on the very thing you seek is tricky, but eventually, if you are
patient and lucky, you’ll see the secret visual. This exercise should remind authors that
sometimes we are too close to see what is right in front of us. Sometimes the obvious remains blocked or
hidden, simply because we didn’t put it into the proper perspectives. A little distance can give us a whole new
vantage point on life.
Not
only is this a lesson in life or one that can be applied to how writers
approach their craft, it is something to think about when it comes to promoting
a book and executing a book marketing campaign.
Sometimes
we need a little distance to help us see ourselves and how we are approaching
the writing or marketing of our very own book.
The truth is right in front of us and we often can’t see it – or don’t
want to. Here are some things that could help you find your magic eye:
1.
Get
a mentor, someone you can bounce ideas off of, and consult with this person
regularly.
2.
Consider
hiring someone, such as an editor to help shape your writing, or a book
publicist, to promote you to the media.
3.
Try
to take stock – honestly – of where you are at.
Do some assessments and determine your goals. Figure out how to bridge the gap or revise
your goals.
4.
Keep
learning and improving, as a writer and book promoter. Take a seminar, read a book, or even go back
to school.
5.
Get
feedback from others and think about how you can address some of the things
that people repeatedly tell you.
The
other option is to just not concern yourself with things you don’t see or even
know exist. Just go on and be who you
feel destined to be and don’t examine yourself too closely. Save your
observations and brain power for writing and marketing. But should you find you’ve stalled out or
fell short of where you expected to be, take a closer look, perhaps with the
help of others and capture the magic eye.
DON”T MISS THESE!!!
A Ruling In Favor Of A People’s Court For Book Publishing
Industry
Book Publishing Industry Is Spared Its Oscar Moment
Does Book Industry Need Its Own Snap Chat IPO?
When Our Dictionaries Make
Us Dumber
Will YouTube Actually Save
Or Kill All Books?
Really good quotes about books and writing
Prevent English Language
Abuses; Love Wordplay
Why PEN America needs you
and you need them!
Spring training is needed
for writers, too
Celebrate March is Reading
Month
2017
Book Publicity & Marketing Toolkit For Writers Of All Genres
Which Of These 6 Reasons
Inspires You To Write Books?
How To Craft Press Releases
That Net Your Book Media Exposure
The right book marketing
strategy for you
Overcoming
Book Marketer's Block in 10 Easy Steps
Brian Feinblum’s views,
opinions, and ideas expressed in this blog are his alone and not that of his
employer. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and
raised in Brooklyn, now resides in Westchester. Named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.