Every
day I come to work with the intention of accomplishing a great number of things. Usually the goals outnumber the
deliverables. One simply runs out of
time and then has to reset his clock to gaze upon tomorrow’s to-do list.
Writers must confront the same process, daily, of tabulating a wish-list only
to see they barely made a dent in it. How can authors balance their time
between writing, getting published, and marketing their brand?
There’s
no easy answer to this, no one-size fits all formula. But there is an approach or mindset one must
take to be productive. You have to first
layout your foundational values – who do you want to be – and what would such a
person do today to achieve his/her dreams?
By
foundational values, I’m talking about how you define yourself, as if putting
together a profile of yourself for a dating site. How do you filter who you are and how you
want to see yourself?
Are
you only a writer and not a marketer?
Will you farm out your book publicity to others, completely and
successfully?
Are
you a blend of writer and book marketer, and if so, to what degree? What percentage of your day’s thoughts,
discussions and activities will be devoted to each?
Once
you answer these questions you’ll be better prepared to take action, as you
will act from a point of knowing and acceptance of exactly who you are.
The
tough part is that many of us have multiple talents – and we believe we can do
it all. But we can’t.
Many
of us want to act out of need – things must be done and not everything can be
handed over to someone else. But we must
try to utilize the help of others wherever possible.
Even
the act of putting out a book is not solely up to the writer. There’s the editor, cover designer, layout
person, and manuscript doctor. It takes
a team to build on your creativity, vision, and passion.
So
what’s today’s writer to do?
First
and foremost, you write. That’s what you
do best. That’s what you are passionate
about. That’s why you exist.
Second,
determine what else needs to get done, i.e. marketing, and map out a plan of
who does what and when. Know that you
can’t do it all but that you have to do some.
Believe that there’s a payoff to what you’re doing and remind yourself
that book marketing is as important as writing your book.
Lastly,
set goals and benchmarks for activities and results and then evaluate them over
time and see where you can improve. The
name of the game is to always be writing, editing, and marketing. If you do enough
of all three well, you’ll see success come your way.
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