Wednesday, January 1, 2020

What Kind of Image Do You Project When Marketing Your Book?

How Do You See Yourself?
Marketing will succeed, in large part, based on how you see yourself. Or, more importantly, how others see you. To get others to see you as an expert with a certain persona, you must see yourself as being the image you want to project. You must believe in yourself, your book, your ideas, your value. But keep the ego in check. You need a healthy dose of confidence and pride in order to succeed, but no one wants to talk to an egomaniac who is so self-absorbed and blinded by his own baloney.

In marketing, your objective  is to convince others they should take an action step, such as buy your book. There are many ways to persuade people – a great offer, a big lie, desperation, etc. People want you to tell and show them how you will help them, for a fair price, in a way that sounds believable and possible. Some just want a pain-free, get-rich-quick solution to their problems and they expose themselves to willingly believe someone who makes outrageous claims. Your marketing style can be one of merit and substance but don’t forget you need style too.

How Do You Come Off  To Others?
People want to know who you are and where you’re coming from.  Some will make judgments based on your looks, your words, your demographics, etc.  Others will seek to get a sense of who you are, based on how you communicate with them. Here are some styles to consider:

Questioning Style:  You show your interest in them by asking a ton of questions.  You keep it focused on them, not you.

Inspiring Style:  People are drawn to you because you sound inspiring and motivating.  You display a lot of energy, smiles, and enthusiasm and you express optimism.

Analytical Style:  You come off as a seasoned veteran by approaching the conversation in a logical fashion.  You offer details, share stats and figures, and compile data.  You rely less on emotion and personality, but more on numbers and reality.

Interactive Style:  You have a give and take style – you ask questions but also offer ideas, feedback, etc.  You have a dialogue in an open setting,that allows for an exchange of information and opinions that allows for an exchange of information and opinions that allows for everyone to be heard.

Other ways to come off to another include: acting as a confidant and friend, offering to deliver measurable successes or challenging them to prove you wrong.  Each style – and there are others -- depends on your personality and the gut feeling you have for the person you’re dealing with.  Different people and situations call for different approaches.  There’s no one-size fits all method that works all the time for all people.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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