How Do You See Yourself?
Marketing will succeed, in large part, based on how you see
yourself. Or, more importantly, how others see you. To get others to see you as
an expert with a certain persona, you must see yourself as being the image you
want to project. You must believe in yourself, your book, your ideas, your
value. But keep the ego in check. You need a healthy dose of confidence and
pride in order to succeed, but no one wants to talk to an egomaniac who is so
self-absorbed and blinded by his own baloney.
In marketing, your objective
is to convince others they should take an action step, such as buy your
book. There are many ways to persuade people – a great offer, a big lie,
desperation, etc. People want you to tell and show them how you will help them,
for a fair price, in a way that sounds believable and possible. Some just want
a pain-free, get-rich-quick solution to their problems and they expose
themselves to willingly believe someone who makes outrageous claims. Your
marketing style can be one of merit and substance but don’t forget you need
style too.
How Do You Come
Off To Others?
People want to know who you are and where you’re coming
from. Some will make judgments based on
your looks, your words, your demographics, etc.
Others will seek to get a sense of who you are, based on how you
communicate with them. Here are some styles to consider:
Questioning Style: You show your interest in them by asking a
ton of questions. You keep it focused on
them, not you.
Inspiring Style: People are drawn to you because you sound
inspiring and motivating. You display a
lot of energy, smiles, and enthusiasm and you express optimism.
Analytical Style: You come off as a seasoned veteran by
approaching the conversation in a logical fashion. You offer details, share stats and figures,
and compile data. You rely less on
emotion and personality, but more on numbers and reality.
Interactive Style: You have a give and take style – you ask
questions but also offer ideas, feedback, etc.
You have a dialogue in an open setting,that allows for an exchange of
information and opinions that allows for an exchange of information and
opinions that allows for everyone to be heard.
Other ways to come off to another include: acting as a
confidant and friend, offering to deliver measurable successes or challenging
them to prove you wrong. Each style –
and there are others -- depends on your personality and the gut feeling you
have for the person you’re dealing with.
Different people and situations call for different approaches. There’s no one-size fits all method that
works all the time for all people.
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Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2018 as one of the top book marketing blogs. Also
named by WinningWriters.com as a "best resource.” He recently hosted a
panel on book publicity for Book Expo America.
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