A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Tuesday, January 21, 2020
Try These 10 Ways To Promote Your Book
books and authors has been my gig for the past three decades – and I enjoy
helping authors spread the word about a great story or an empowering message.
It’s also great to assist them in building and growing their brand.Sometimes, they even sell some books! But what I find most interesting about books
is that they touch every aspect of our lives, so why not explore some fun,
creative ways to promote books and make the world a little better?
are some ideas to promote books and help others:
1.Use Your Book As An
you want to apply for awards and win them, but what I’m suggesting here is that
you create an award.It could be local
or something small. If people apply and satisfy a certain criteria, award them
a free copy of your book. Let’s say you wrote a book for entrepreneurs.If someone shows you they opened a new
business in the past six months, give them a free copy of your book.Maybe you wrote a parenting book.Give it to anyone who is pregnant with their
first child.You give back to the
community, and create a list of people who may buy other products, services,
or future books of yours.
2.Use Your Book As A
you wrote an entertaining YA book for children of a certain age. If they show you
they got a great report card from school, give them a gratis copy of your book.
3.Save An Animal’s
you wrote a book that appeals to animal lovers, give a copy out to those who
show you they adopted a pet in the last few months.
4.Swap Books – And
together an event at a local library or bookstore where single people can come
together.The only requirement?Bring a book to swap – and maybe exchange phone
5.Books For The
shelters, nursing homes, prisons, psyche wards, juvenile detention centers, and
hospitals house millions of forgotten, ignored, and undervalued individuals.
Donate copies of your book to their libraries.
a trade – you promote a book, product, or service of another – and they promote
your book.Exchange website links, blog
posts, social media posts, or agree to email to each other’s list of
7.Make A Care Package
if an organization will include your book as a resource in something that they
sell or give to members.For instance,
maybe your book is about retiring financially sound. Maybe talk to a local
group that deals with people in the same demographics you’re interested in – 40
to 60-year-olds.See if they will buy
the book at cost and share it with others, along with their products and
8.Offer People A Cut Of The Pie
if local stores (not just bookstores) will sell your book for a huge cut of the
action.Or ask non-profits to sell your
book as a fund-raiser, paying you a little more than your costs.
9.Hand Out Fliers
the digital world, handing out fliers is old school – but it can still
work.Go where the crowds are – beaches,
malls, campuses – and hand out fliers about your book.
10.Send Books to Influencers
Instagram stars with followings of three million people. They are hard to reach
– and want money to plug your book.Instead, contact people in local, regional, or national leadership positions – thank them for their
work – and offer your book as a gift.They may be willing to post something on social media – without charging you!