Saturday, December 12, 2020

Are You A Book Marketing Badass?


Number-one New York Times Best-Selling author Jen Sincero is at it again. Her newest book, Badass Habits, is a hit. In all honesty, there is not a shred of anything new in her book when it comes to how we can make changes to our practice of bad habits. I am not even sure what qualifies her to dole out advice, but hey, who really is qualified? If you read enough self-help books you will recognize everything here. It is Self-Help 101, but it is also as good as any book on the subject of motivating us to change our lives for the better. Every so often we need this kind of reminder, a boot camp of the soul, to recharge us. With the new year upon us, no better time than the present to discuss how to take her advice and turn yourself into a stronger book marketer. It’s time to embrace your inner badass and implement proven techniques and inspirational common sense to promote your brand and market your book.

“Our thoughts become our words, our words become our beliefs, our beliefs become our habits, and our habits become our realities,” she writes in her newest book. “One of the main reasons we don’t stick to the habits we’d love to adopt, or permanently give the heave-ho to the habits we’d love to lose, is that we focus on taking action – which is important – but we don’t get on board emotionally and mentally, which is more important.”

So, how can authors develop good habits when it comes to marketing?

Essentially, all habits are equal. The bad ones are bad and we want to cease doing them. But something stops us. We drink, drug, eat, gamble, sex, shop, smoke, or do something to an unhealthy excess. Good habits are harder to come by but we crave them.

We need to get our head and heart on board. Each of us needs to commit to marketing our brand and promoting a book. There can be no vacillation or confusion here. You must agree , down to your core fibers, that marketing is needed, and that it is up to you to do it. Now go find a way to make it happen!

Based on Sincero’s advice, I suggest the following: 

·         Schedule new habits for the morning – before distractions and problems impede progress.

·         Be patient. You may not get instant gratification from what you do today, but rest assured, there will be a pay-off tomorrow.

·         Your beliefs, thoughts, feelings, and words are also habits, so think, believe, and say positive things regarding book marketing.

·         Don’t be afraid to change. Give it a chance.

·         Take stock of your beliefs, thoughts, feelings, habits, and words as it relates to book marketing and affirm the positive and eliminate the negative.

·         Develop an empowering mantra about book marketing and your brand.

·         Make a plan and track your progress.

·         Anticipate your excuses and distractions – and refrain from them.

·         Reward yourself every time you move forward on book marketing.

·         Examine your environment: the people in your life, your physical place of marketing, and your emotional state of being. Create a working environment that supports you to be more productive.

·         Create rituals around your marketing efforts.

·         Act as if your book marketing is going well and do what you need to do to maintain success.

·         Find successful habits that work for you –but review them periodically and repeat things that keep on working for you.

Authors can market their books – and they can do it effectively. It begins with a commitment to it – and the development of good habits.

What habits do you need to develop? Try these: 

1.      Be consistent and vigilant about marketing daily.,

2.      Allow x amount of minutes to social media daily.

3.      Spend x amount of minutes weekly to pursue speaking engagements.

4.      Dedicate time each week to research/learn about book marketing.

5.      Make sure you regularly blog and or podcast.

6.      Leave time each day or week to keep writing books.

7.      Attend conferences and events to network, learn skills, and sell books.

8.      Not to let rejection, failure, or mistakes define you.

9.      Keep pushing your creative buttons and experimenting.

10.  Get used to asking for favors and book sales.

11.  Find ways to overcome challenges and objections.

12.  Set goals, fulfill them, and then set new, higher goals.

13.  Ask for help, hire professionals, and trade favors.

This year could be the one where you tackle some bad habits and develop some great ones. Become a badass at book marketing just by putting your mind to it. The rest will follow.


“All the little moments in our lives add up to the whole of who we are.”

--Jen Sincero

“There are few better accountability partners than panic, nonrefundable expense, and the threat of public humiliation.”

--Jen Sincero

“You will experience whatever you believe. And you will believe whatever you repeatedly tell yourself is true.”

--Jen Sincero

“commit to change and conviction will follow.”

--Jen Sincero

“Our ‘realities’ are determined by how we habitually perceive ourselves and our worlds.”

--Jen Sincero


“The only true voyage would be not to travel through a hundred different lands with the same pair of eyes, but to see the same land through a hundred different pairs of eyes.”

-Marcel Proust

“Our fears are always more numerous than our dangers.”

-Seneca the Younger

“Don’t hire a dog, then bark yourself.”

-David Ogilvy

“A cynic is a man who knows the price of everything and the value of nothing.”

-Oscar Wilde

“It’s not what you look at that matters, it’s what you see.”

-Henry David Thoreau

“In all affairs, it’s a healthy thing now and then to hang a question mark on the things you have long taken for granted.”

-Bertrand Russell

“Anyone who lives within their means sufferers from a lack of imagination.”

-Oscar Wilde

“Diversity in counsel, unity in command.”

-Cyrus The Great

“If you are distressed by anything external, the pain is not due to the thing itself, but to your estimate of it; and this you have the power to revoke at any moment.”

-Marcus Aurelius

“Some men see things as they are and say ‘why?’ I dream of things that never were and say ‘why not?’”

-Robert Kennedy

It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all-in which case you fail by default.”

-J.K Rowling 

“The best defense is a good offense.”

-Dan Gable


Learn, Grow, Succeed!!

The Ultimate 2021 Book Marketing Guide

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Authors Should Embrace The Butterfly Effect

Don’t Pardon Book Industry Scoundrels, Failures & Losers

Authors Need to Know Why They Write Books

Authors Want Their Drop-The-Mic Moment

Do Writers Know The Power They Wield?

How Authors Should Build A Platform

Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 

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