Saturday, December 26, 2020

What’s Your Book Marketing Plan B?

Many authors don’t have a plan for marketing their book, thus, they plan to fail. But for those who give some thought as to what they will do to promote their brand and market their book, they have a chance at success. So, what do they do when their plans don’t yield the results they had hoped for?

Have a Plan B.

Or just throw your hands up and quit on yourself.

That would be too easy, to just play the blame and excuse game before you fully dig in to give this experiment a chance.

But if you don’t want to be a loser — and you still believe in yourself and your book — you will need to:

Honestly assess what works/doesn’t 
Understand why something worked or didn’t
Tweak things and try again
Overhaul things and take a different strategy
Combine tweaking of some things and adding new things
Consider hiring professional help
Reset your goals and increase your efforts to achieve them
Simply do more of what works, less of what doesn’t

Plan B is about not giving up. It is about reasserting yourself, with confidence. It is about taking a deep breath, rolling up your sleeves, and recommitting to breaking through.

Plan B means trying again — and again. And again. Opportunity comes to those who remain in the game. More than half of all authors do little to nothing to promote their book. Another 25% dabble in marketing but quit too soon. Be resolute. You can do this. You can succeed.

Learn, Grow, Succeed!!

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Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  You can – and should -- follow him on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult:


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