Sunday, June 27, 2021

15 Good Tips For Authors Who Speak To Sell Books


After skimming through the New York Times bestselling book, TED Talks: The Official TED Guide to Public Speaking, by Chris Anderson, I extracted 15 pointers for any author seeking to deliver a strong, impactful speech.  Here you go: 

1.      Never sound scripted, even if you really are. Don’t sound like you are reading or rehearsed – be yourself and follow an outline with a lot of flexibility. Read the crowd and give them what they expect. 

2.      Accompany your presentation with powerful visuals and images. Words spoken, alone, are not always enough to influence others, no matter how moving.  Enhance things with short videos, pictures, drawings, or charts. 

3.      Vary your tone of voice and word inflection emphasis. Switch your speed of talking from time to time. 

4.      Sound enthusiastic and passionate. Exhibit an energy that the crowd can feed off of. 

5.      Inject third-party validation into your speech. Let them know that others, especially authoritative figures or groups, support and praise your work. 

6.      Offer vivid examples, anecdotes, and statistics to support your claims. 

7.      Thrust a bit of humor early into your speech, but avoid off-color remarks, offensive language, or jokes at the expense of anyone’s religion, ethnicity, gender identity, or politics. 

8.      Be dramatic! Set the stage for pitting extremes against each other. Create a rivalry or exploit an existing one. 

9.      Ignite curiosity and ask provocative questions. 

10.  Make compelling, moving, insightful statements that invite agreement. 

11.  Tease but don’t give your complete message away. 

12.  Speak with conviction, meaning, and power. 

13.  Use words that have impact, not just ones that functionally state something. 

Now, go out there, and deliver an amazing speech that gets people to take an action site: buy your book! 


Please Contact Brian For Marketing Help Now

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 

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