Monday, May 9, 2022

Authors Need These 10 Marketing Tools


Most authors need various tools and resources to assist their efforts to market and sell books. Below are 10 common needs — and their solutions.

  1. Looking to build up your mailing list and need to manage the process better? Try these mail list providers: 

·         MailerLite

·         ConverKit

·         Flodesk

             They each offer different sources to do things like:


  • Create sign-up forms
  • Divide your mailing list into various segments
  • Design nice-looking emails with imagery
  • Provide data on email open rates
  • Use various templates and help automate things
  • Register and store emails and information

2.       If you are looking to do giveaways and bundle items, which are great ways to build a mailing list, explore using BookFunnel, ProlificWorks, or BookSweeps.


  1. Want to know who your competition is? Go to Amazon Author Central and you will see a Customers Also Bought Items by section in the sidebar.  
  1. If you seek to understand how to do Amazon advertising of your book, read Mastering Amazon Ads: An Author’s Guide by Brian D. Meeks or Amazon Ads Unleashed: Advanced Publishing and Marketing Strategies for Indie Authors by Robert J. Ryan. 
  1. If you like BookBub and have an audiobook, see the promotions offered at their spinoff: Chirp. If you use Audible’s Audiobook Creation Exchange, you can offer up to 50 promo codes per audiobook, per country. These codes provide you an opportunity to gift audiobooks to listeners, with the hope of getting more reviews.  
  1. To get more reads, use images with anything online. For instance, use more images on your website to make it attractive. Post an image with every blog post to draw people in. Share visuals on your social media timelines. Infographics, original photography, or unique memes will work better than clip art and free images.   
  1. Want to create merchandise or swag to sell or to promote your book and website? From bookmarks and t-shirts to bags and mugs, a range of things can be produced at,,,, or You can get more creative and sell things that you see in gift shops -- pillows, posters, notebooks, phone cases, hats, jewelry, puzzles, etc.  
  1. Contemplating marketing your book in a newsletter? Check out Paul Hartunian’s Million-Dollar Publicity Strategies at 
  1. Need help on trying to identify your key words? Try these free research tools:  




·         Google Key Word Tool  

             You can also pay to get more advanced data from Publisher Rocket or K-lytics.  

10.   Looking to research information? Try these sources: 


·         Online newspapers:

·         Periodicals and sites:

·         International newspapers: 

·         Top companies directory:

·         Library of Congress:

Government resources include these:

Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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Interview With A Leading Book Marketer For Over 30 Years, Brian Feinblum


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: 


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