Thursday, May 12, 2022

Can Author Longshots Succeed?



The Kentucky Derby, where the best horses of the wealthiest owners have competed for nearly a century-and-a-half, was the site of an amazing shocker this year. The longest of longshots won in dramatic come-out-of-nowhere fashion. Though I don’t follow nor bet on the races, I can appreciate what this victory represents — for authors.

When someone — be it horse jockey, job applicant, or author — is told they are not good enough, that they are viewed as being unqualified or incapable of success — he or she is made to feel like crap. But sometimes, through anger or conviction, the underdog rises to the top.

Want to see something get done. Say it can’t be done or that a specific individual is not up to the task. You make them better in that moment. Nothing uplifts another more than to challenge them.

Where some may feel defeated under the crushing weight of criticism or low expectation, others rise to the challenge to prove their critics wrong.

How many authors feel like longshots but want their chance to shine, to affirm they provide value, and to prove the critics wrong? How many times are authors proven they are worthy and how many live down to the minimal expectations others had for their writings? Who will be right — literary agents and publishers who passed on you? Critics who say your book is lacking? Friends and family who showed doubt instead of support? Teachers who lacked foresight and failed to recognize your talent?

Or, will you be the one proven correct, to be given every right to boast of your book?

Authors, you are the longest of longshots — but you have a chance to win, just like Rich Strike, the 80-1 winner of this year’s Kentucky Derby. Show others that you deserve to be seen and enjoyed. Believe in yourself, especially when no one else would.


Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: 


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