1. What motivated you to write your book, to force you from taking an idea or experience and turning it into this book?
Humanity, the whole living world on the planet, is in crisis. I have much experience with unusual crisis situations and conditions and feel morally obliged to provide advice on how to clarify them and help people cope with them. The crises we have been experiencing are driving us to change, and it is no longer a question of whether to change or not to change, only how to
change. The wrong way would have catastrophic consequences. We would encounter a series of deepening crises—the virus crisis and the climate crisis would only be forerunners. But the right way could open an era of a better life for humanity on the planet. We now have a golden opportunity to take our evolution into our own hands.
2. What is it about and who is it for?
It is about the current condition of the human world. We've agreed on a number of crucial goals and objectives, and partial financing to achieve them. We are moving in the right direction but are not moving far enough nor rapidly enough. To meet the challenges of global sustainability, bolder and more adequately financed measures are needed. Resolutions and projections on national and international levels are no longer sufficient. Action is needed on the global scale, and this presupposes the agreement and active participation of a critical mass of the world’s peoples. This book is for every conscious human being who is willing to do something about it.
3. What takeaways might the reader will be left with after reading it?
Crisis is not just danger; it is also opportunity. The opportunity for fundamental change does not appear in a functional system. For fundamental change, disruption is called for in the system: a critical fluctuation. Fluctuations occur at all times in the system, and when they reach a critical point, the system either shifts its evolutionary trajectory to a more stable branch or decomposes to its more stable components. The solution to the crisis does not lie in the hands of authority, but rather in the constitutes, intuitions, and deep knowledge of each and every human being.
4. How did you decide on your book’s title and cover design?
Through a series of tries - always improving the clarity and simplicity of the message the book is to convey. While I have no aversion to an intricate cover design, I often find that the best solutions are the simplest. In this case, the imagery of planet Earth coupled with the upward directional arrow more than conveyed the messaging I was looking for. As for the book’s title, THE UPSHIFT, like the transmission of an automobile, we too must take our efforts to better the world into a higher gear.
5. What advice or words of wisdom do you have for fellow writers?
Write what comes to you as important and worthy of being communicated. Not about things that are prescribed to you, or that you write in view of attaining an ulterior end -- for example, money or fame. Be sincere and bold.
6. What trends in the book world do you see -- and where do you think the book publishing industry is heading?
More and more people are “waking up” and looking for answers to their deep questions -- who are they, and why are they here.
And what can they do to make this into a better world. That means books that address these issues with as much background and commitment as the writer is capable to muster. Both science and spirituality are part of the writer’s qualification.
7. What challenges did you overcome to write this book?
I always need to clear the deck when writing my own books and articles --to make it the top priority. Sometimes that is challenging and calls for sacrifice in time, money, and attention to other things. Clearing myself of as many distractions as possible makes for a considerably more productive writing session, though that is not always feasible, so that can be a challenge at times.
8. How would you describe your writing style?
Clear and to the point, but at the same time polished, without chat-chat. A literary style applied to contents I feel needs to be shared. I feel my message is best conveyed when I’ve applied my base of knowledge in science and spiritual philosophy, in addition to some simple common sense.
9. If people can buy or read one book this week or month, why should it be yours?
My books, especially my latest book THE UPSHIFT, are vitally and perhaps uniquely important in offering insight into the condition of our world and the ways of interacting with it -- acting for the betterment of the human condition. Despite the difficulties that we face today, there are reasons to be optimistic and hopeful, and THE UPSHIFT is a blueprint for making the change that you want to see in the world.
ABOUT ERVIN LASZLO:
László is a Hungarian philosopher of
science, systems theorist, integral theorist (and originally a concert pianist)
who is the author, co-author, or editor of 106 different books that have
appeared in a total of 25 languages and has written over 400 articles and
research papers. An advocate of the theory of quantum consciousness, Laszlo has
a Ph.D. from Sorbonne and is the recipient of four honorary PhDs (from the
United States, Canada, Finland, and Hungary). His many awards and distinctions
include the Peace Prize of Japan, the Goi Award (Tokyo 2002), the International
Mandir of Peace Prize (Assisi 2005), and a nomination for the Nobel Peace Prize
(2004 and 2005). Formerly Professor of Philosophy, Systems Science, and Futures
Studies in various universities in the US, Europe, and the Far East, Laszlo
lectures worldwide. Today he lives in a four-hundred-year-old former chapel in
the hills of Tuscany. His latest book
is The Upshift: The Path to Healing and
Evolution on Planet Earth https://www.amazon.com/
For more information visit www.ervinlaszlobooks.com.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: .