Thursday, May 26, 2022

Getting Others To Buy Or Sell Your Book


What can you ask another person that will help you sell your book?

1.      Ask them to buy it.


2.      See if they will sell it to others.


3.      Can they tell people whom they know about your book?


4.      Shall they post a review at Amazon or


5.      Can they post about it on all social media platforms?


6.      Could they give you ideas of how to market it? 


7.      Can they buy multiple copies and give it away as gifts to family and friends?


8.      Do they have access to mailing lists that they can share with you?


9.      Do they know anyone they can introduce you to who may be able to help you?


10.  Ask them to read it and give you honest feedback.


11.  Ask for a hug and some support.


12.  See if they can ask people they know the same questions you posed to them.


So, as you can see, there are at least 12 things you can ask of another to help you get books sold, maybe even in large quantities.


That’s the “what.” Now let’s look at the “who.” Whom shall you ask for help in buying or sell your book?

1.      Anyone, especially if they are your target reader or know how to reach people in that demographic.


2.      People who have bought similar books.


3.      Those who are willing to help you.


4.      People with lists of friends and family who have a decent social media following.


5.      Anyone who owes you a favor.


6.      Someone you can pay or have share in the profifts -- to incentivize them.


7.      Those who believe in you and/or your book.


8.      Anybody you can trade with so they’ll help you. 


Neat, the “when” is easy: Now. Tomorrow. Always. Often.


The “where” can be: Anywhere. The power of social media, zoom ,and websites allows you to be in contact anytime, anywhere, with anyone.


The “how” depends on a number of factors, including: 

1.      Using the Internet.


2.      Speaking in person.


3.      Talking by phone.


4.      Sending an email.


5.      Using a snail mail letter. 


6.      Communicating one-on-one or addressing a group. 


7.      Going to where the sales could be- bookstores, libraries, schools, non-profits, campuses, houses of worship, businesses, government agencies, conferences, events, fairs, etc. 


Lastly, you need to address the “why.” Why will someone buy your book or help you sell more books? 

1.      Financial: they can profit from it.


2.      Moral: they believe in your message and want to serve a purpose. 


3.      Chartable: they are in the helping mood. 


4.      Political: they support an agenda or movement. 


5.      Religious: they want to support a belief system. 


6.      Connected: helping someone they know, desire, or like.


7.      Mental Wellness: they will feel good as a result. 


8.      Emotion: they get revenge, relieve depression, find love, laugh, or feel something desirable.


9.      Obligated: they simply feel it’s the right or necessary thing to do – or they owe a favor.


10.  Fun/Entertainment: they want to escape, be happy, and be lost in something.


11.  Curiosity: they want to explore and feed their inquisitive mind.


So, there you have it: the who, what, when, where, why, and how of getting others to buy your book or feel implored to help you sell books or even sell books for you.


Sales, is a number game. Make enough asks of enough people -- and you will get sales. The more you do this, and the more often, the likelihood of success. 


Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: 

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