Every writer who pens a book figures out how to take tens of thousands of words (unless it is a children’s or photography book), and arrange them in such an order that they appear like no other book ever has and in a manner that is worthy of one investing time to read and money to acquire. So, can that same creativity, drive, and ability to piece together a book from random ideas, fantasies, experiences and facts also be used to market that book with success?
Authors, to a large degree, are not remotely as good at marketing as they are writing. Makes sense. Few of us are good at many things. Some of us are not really exceptional at anything. So, how is the author supposed to find the time, money, energy, well, ability, and opportunity to market a book when he or she needs to write, hold a family together, have a job, and live life fully?
Answer: Outsource a lot of it AND do some of it.
That’s true with everything. Just look at your life.
Do you get help with the kids? Do grandparents step in? Will you hire a nanny? Can you get your spouse to assist? Will you relay on after-school/camp programs and tutors? Outsource.
Do you make all of the repairs to your house, take care of all the cleaning, cooking, and chores? Or do you hire a cleaning lady, handyman, and someone to do things like wash your car? Do you order food in sometimes? Outsource.
Every aspect of your life has an element of:
Doing things on your own.
Book marketing is no different.
Authors lack knowledge, skills, experience, desire, ability, time, or energy to do all that is needed to market a book. Hire someone to coach you and to do things for you. It is worth paying for help if it allows you to write more, gain peace of mind, and see your brand and sales rise.
Authors simply can’t do nothing, do things half-assed, or merely hope to get lucky. No, they have to decidedly outsource a number of marketing tasks so that their life has equilibrium. But help is not cheap, assuming you can find some good people. Still, it is worth it.
Figure out which aspects of marketing you’d like to outsource, then set goals and a budget. Research the talent pool to see who can help you and be prepared to also step in and get things done.
Brian Feinblum, the founder of this award-winning
blog, can be reached at firstname.lastname@example.org He is available
to help authors promote their story, sell their book, and grow their brand. He
has 30 years of experience in successfully helping thousands of authors in all
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About Brian Feinblum
Brian Feinblum should be followed on Twitter
@theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and
raised in Brooklyn, he now resides in Westchester with his wife, two kids, and
Ferris, a black lab rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent. This blog, with
over 4,000 posts over the past decade, was named one of the best book marketing
blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2021 and 2018 as one of the top book marketing
blogs. It was also named by WinningWriters.com as a "best resource.” For
the past three decades, including 21 as the head of marketing for the nation’s
largest book publicity firm, and two jobs at two independent presses, Brian has
worked with many first-time, self-published, authors of all genres, right along
with best-selling authors and celebrities such as: Dr. Ruth,
Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey
Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne,
Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA,
Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers
Association, Willamette (Portland) Writers Association, and Connecticut Authors
and Publishers Association. His letters-to-the-editor have been published
in The Wall Street Journal, USA Today, New York Post, NY Daily News,
Newsday, The Journal News (Westchester) and The
Washington Post. He has been featured in The Sun
Sentinel and Miami Herald. For more information,
please consult: linkedin.com/in/brianfeinblum.