Book Marketing Demystified Here

 

You wrote a book and you got it published. You are one of 7,500 people to do this today.
How will you market the darn thing in order to break through the massive clutter of content that blitzes and chokes society?

The process should not seem mysterious nor magical. It is quite straight forward. But it will take some time, money, effort, mindshare, luck, and fortitude to formulate and execute a smart, efficient, and productive book marketing campaign.

You can neither outsource everything nor do it all yourself. A happy blend of using paid book marketing mercenaries and relying on your own gumption will be the secret brew here.

 

Ok, so what could or should be done?

 

Here are your leading options to consider:

 

* Applying to book awards and writing contests

* Seeking out public speaking engagements

* Generating news media coverage

* Being active on social media

* Advertising

* Building, expanding, and updating a web site

* Sending out E-blasts to targeted markets

* Conducting free content marketing campaigns

* Developing affiliate sales partners

* Running discount campaigns

* Offering freebies

* Developing partnerships

* Packaging it with products/services

* Getting testimonials

* Securing reviews

* Doing pay-to-play

 

Set specific goals for the year, quarter, week, day, and hour. Take ownership of your time. Set priorities, seek short cuts, make tough decisions, take risks, be willing to sacrifice things, and prepare to be tired and cranky.

 

Define an outsource plan:

* To whom?

* To do what?

* For how long?

* At what cost?

* What is the pay-off?

 

Options

* Buy things like book reviews

* Hire help for any aspect of marketing

* Do it yourself

* Trade favors with others

* Beg your network for help

* Do giveaways to build word-of-mouth

 

That is all that you need to know. Book marketing is not a choice—it is the foundation for an author’s success. There is nothing so mysterious about it. Take the first step: commit to your marketing. The rest will come. 

Do You Need Book Marketing & PR Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over 4.4 million pageviews. With 5,300+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum