Compounded Interest Marketing For Authors

 

 

 

I remember as a kid learning about the powers of compounded interest. If your investments grow each year by 10 percent, in seven years your nest egg will double. A dollar saved could yield more dollars. Can we apply the same principle to promoting a book?

If an author invests in himself or herself, a building payoff can occur. Instead of trying to get your saved money to make money, you seek to acquire marketing hits that can snowball into sales. Let’s call this Compounded Book Marketing.

A marketing hit is just another way of saying accomplishment. A hit can be when you speak somewhere about the book or when you acquire more eyeballs on a social media post or you get additional visitors to your web site. It is all of the small and big things that you do to create awareness for your book.

Every area of opportunity counts. If you spend 10 minutes today reaching out to 25 people on social media, the results may not seem so measurable or impactful. Do it daily and it will add up. Do that plus other things and you will speed up the time it takes to double your number of sales.

So how does this all work?

First, keep score of your efforts. If done right and long enough, the results will come.

Second, measure what gets better results — the what you do and how you do it. Start to increase what tracks results; decrease, increase, or change what doesn’t.

Third, find ways to be more efficient, quicker, and better at what you are doing.

Fourth, keep exploring what you haven’t been doing and see if there is a way to start doing it.

Fifth, constantly learn about other marketing methods that you not only have not tried but did not know existed.

Lastly, find a way to multiply yourself. That means outsourcing tasks to others. Beg friends and family for help. Trade favors with others. Pay for assistance. Recruit volunteers. Take out a loan. Invest in yourself.

So, remember the laws of compounded interest and apply them to your book marketing. Now stop thinking about it and get moving.

 

Do You Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over 4.4 million pageviews. With 5,300+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum