Market Your Book Like You Don’t Give A Sh*t

 

Whenever an athlete finds themselves in a pressure situation, they find a way to relax and stay loose. As important as the moment may be, they need to diminish the power that the moment can exert on them. They must downplay what is at stake and even say to themselves this is no big deal. We must downscale the moment and just execute in a tension-free way. You have to say you jhsg don’t give a shit.

So, too, should be your approach to book marketing.

How does one do that, you ask?

Basically, you just tend to the task at hand. Don’t add the weight of the world to what you are doing. Focus your brain cells on the mechanics of what you are doing and don’t keep reminding yourself how important something is.

Stop thinking of past failure or disappointment. Each day is a fresh start. You don’t get credited nor penalized today for what you did yesterday. All that counts is now, one task at a time, one step at a time.

Just be in the moment. Seize the opportunity before you. Don’t assume anything nor be burdened by any negative thoughts.

Simply put your efforts into the core tactical parts. Focus your energy on the doing, not the worrying; the acting upon and not the thinking upon. Just do it!

Don’t get me wrong here. You can’t be lazy, cavalier, uninformed, unprepared, or uninvolved — nor can you overly stress the importance of what you are doing. Have the will and determination to execute successfully but don’t act out of a feeling of desperation or like you have to be perfect.

Just do your best and stay loose.  Be laser-focused on the task and declutter your brain from anything else. Be single-minded in what you are doing and think not of the potential outcome but only the process that is needed to get the job done.

Too often, people approach something with a defeatist, loser attitude. Stop that. Believe that you can achieve and have faith in yourself. Then, purely zero-in on what you need to do and not on what-ifs.

When the moment is most tense and stressful, step back, and regain your composure. Take the perspective that you don’t give a crap, that your life’s fortune does not depend on this, and then just see if you can accomplish one small thing at a time. Don’t look beyond the task at hand.

You’ve got this.

 

Do You Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over 4.5 million pageviews. With 5,300+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum