What Sells More Books?

 

 

How does one create more book sales?

To answer that, one may examine how we acquire money in the world. Take a look:

Some inherit it.

Others steal it by force, scam, or opportunity.

A few, however they acquired some money, including loans, start a business or invest in one.

Others avoid paying their fair share of taxes, illegally or through loopholes.

Some gamble at casinos, the horse track, play the lottery, or visit online sports betting parlors, while others try handicapping Wall Street.

Some will barter their bodies on the street or with marriage.

Others file legitimate lawsuits to seek punitive damages.

And the rest will grind away and work real hard, whether blue collar or white collar. Some will even hold down two jobs and have a side hustle.

But when it comes to book sales, they only come from working hard and smartly. You can’t steal, borrow, or inherit book sales. You must invest your heart, mindshare, time, connections, knowledge, skills, and money into getting more book sales. There is no easy substitute for authors seeking more book sales.

Some authors can make a claim against anything that sells books. They may have a negative disposition, fail to experience success in life, don’t know enough on what to do to market a book, lack the skills to do what is needed, have limited time or money to invest in marketing, have low energy, suffer from a physical or mental disability that impairs their marketing, or live in a geographically undesirable area.

But do you know what makes up for that? Attitude.

Where there is a will, there is a way. Try harder.
Embrace optimism. Don’t assume the worst and seek it out. Explore new things. Experiment. Think opportunistically. Take ownership of getting your book discovered.

There are mechanical answers to what sells books —book reviews, awards, social media, speaking, news media, networking, advertising — but those are things one does. The only thing that you must possess is a good attitude, one that moves you to act, take risks, get creative, connect with others, believe in your book, and to not let fear, laziness, jealousy, or ego get in the way of hustling for sales and attention.

Remember, you can’t inherit, sue, scam, or loophole your way to book sales. All that you need could be within you. Now get to work.

 

Do You Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, with over four million page views, can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

About Brian Feinblum

This award-winning blog has generated over 4.4 million pageviews. With 5,300+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2025.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully).

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum