Authors Should Talk This Way!

 

As an author, you wrote a book, and share tens of thousands of words to convey a story or information  But when you want to promote your book and talk about it, what do you want to say? How will you communicate its message or selling points?  

You might put pressure on yourself to say something so interesting, witty, or amazing, but rather than focusing on perfection, stick to coming across as authentic. Speak with candor and sincerity. Speak with passion and conviction.   

People want to know why they should read your book. What will benefit the reader. Do they get entertained or learn something or feel something? Will they want your book because they believe it’s worth sacrificing their time to read it and their money to buy it?  

Use the power of words. Your energy and body language, and your story-telling ability to convey something of value to your potential readers. Lead them to what you want them to see, think, feel, and do.   

“People do not care how much you know until they know how much you care,” says John Maxwell, author of The 16 Undeniable Laws of Communication  

He says people want to feel empowered. Whether you are talking with one person or a large audience, he says you should do these five things: 

 

• Embrace people’s potential
• Give people permission to succeed 
• Invite collaboration
• Encourage ownership
• Ask them to hold themselves accountable  

Above all else, remember to speak to people at their level of needs, wants, or desires - and not out of your desperate need to sell a book. In other words, be focused on others and not yourself. Help others and they will then see your book as a solution. 

Do You Need Book Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 5,800,000 page views. With 5,500+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, BookCAMP, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum