Can Authors Enjoy The Marketing Of Their Books?

 

 

Authors hate to market their books.

But do they?

They hate failure. I think most authors would be fine investing some mindshare on marketing if they see positive results, like sales or recognition.

They hate feeling out of their depth. But if they could feel comfortable when wearing their marketing hat, they would not feel insecure, uncertain, or awkward about marketing themselves.

They hate wasting their time. It is a valuable commodity, to be used for writing, making money, and enjoying life — and not on fruitless pursuits.

They hate spending large sums with low returns. But they would invest any amount of money if they felt more assured of generating a level of good results.

So, what can authors do to make marketing their books more fun?

1. Learn before leaping.

2. Vary the tasks implemented during your dedicated book marketing time.

3. Diversify your book marketing portfolio of hired help.

4. Enjoy getting the praise from ordinary readers, critical reviews from professionals, and feedback from book awards and writing contests.

5. Just go about your book marketing with faith and confidence. Really give it your all and don’t hold back in your efforts, avoid author-envy, and don’t make excuses.

You don’t have to hate selling your book, and when you secure some positive results, you may even come to love marketing your book!

About Brian Feinblum

This award-winning blog has generated over 5,950,000 page views. With 5,600+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum