What’s Your Solution To A Stalled Book Marketing Campaign?

 

Turn it off, then turn it on.

Unplug, then plug it back in.

Exit a program and then sign back in.

Charge it or replace the batteries.

Smack it.

Get on the Wi-Fi.

Move to get better reception.

These are the things many of us do or say when our technology and gadgets are not responding and doing what we expect.

Most of the time, these simple, no-cost, low-skill solutions work. I have heard more then one IT professional suggest doing these very same things to resolve tech problems. The same approach may be true for an author with a floundering book marketing campaign.

Maybe the simplest solution is the best one. For instance, if whatever you are doing to market your book fails to yield positive results, simply:

* Stop what you are doing and alter your approach — do more or less of something.
* Change what you are doing completely.
* Take a break and recharge your personal battery.
* Move around to gain a better perspective.

Let’s say your approach on a social media platform is not getting you anywhere. You can stop using that platform and try another one. You can dump social media completely and pour your time and resources into other areas of marketing. You can stay on the same platform but try new ways to use it, increase/decrease what you have been doing, or combine changes in your usage on that platform AND add another platform in your arsenal.

The idea here is to tinker and experiment. You are to treat book marketing like a mad chemist, seeking the right ratio, balance, or conditions for all if the chemicals to mix together in such a way that something new and better results. Or follow your IT guy’s approach to fixing glitches and service outages by just turning off your computer, taking a break, and turning it back on.

About Brian Feinblum

This award-winning blog has generated over 5,950,000 page views. With 5,600+ posts over the past 14 years, it was named one of the best book marketing blogs  by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum