Do You Need The Book Marketing Edge?

 

How does a not-so-attractive man get a good-looking, younger woman?

How does a gas-guzzling SUV sell well in a society grappling with high energy costs and global warming?

Why do airplane passengers pay more for an aisle or a window seat?

Why do some restaurants have long waiting lists for mediocre food and lousy service?

Why do some great books fail to sell while some of the most popular books seem to lack editorial value?

You know the answer.

It is all about marketing, packaging, and timing. Even though logic would dictate the opposite outcome in many cases, savvy marketing presentations and catchy slogans persuade us to see things differently.

Authors must embrace this or simply accept their anonymity. Merit or talent does not guarantee popularity or a pay-off for a writer. But an author’s book marketing prowess can generate love for a book — and yield sales success.

How are you marketing your book? Are you doing many of the things that you need to do, doing them correctly, and doing them often? Do you even have a clue on what you should do — or how to do them?

Now, it is not like everyone is stupid and is tricked into doing unwise things just because of a good marketing campaign, but there is something to be said for the influence of a strong effort to sell people on something. Anything.

You need to be out there, pushing your product (book) and message to a targeted group of consumers (your potential readers).

Make a plan. Get help. Take action. You need the marketing edge. Now.

Marketing Help?

Brian Feinblum can be reached at brianfeinblum@gmail.com  He is available to help authors like you to promote your story, sell your book, and grow your brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator! 

 

About Brian Feinblum

This award-winning blog has generated over 8,600,000 page views. With nearly 5,700+ posts over the past 15 years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2026, 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.”  Copyright 2026.

 

For the past three decades, Brian Feinblum has helped thousands of authors. He formed his own book publicity firm in 2020. Prior to that, for 21 years as the head of marketing for the nation’s largest book publicity firm, and as the director of publicity at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler.

 

His writings are often featured in The Writer and IBPA’s The Independent (https://pubspot.ibpa-online.org/article/whats-needed-to-promote-a-book-successfully) and (https://pubspot.ibpa-online.org/article/10-things-my-dog-taught-me-about-marketing-books). He was recently interviewed by the IBPA: https://www.youtube.com/watch?v=F0BhO9m8jbs

 

He hosted a panel on book publicity for Book Expo America several years ago, and has spoken at ASJA, three times at BookCAMP, Independent Book Publishers Association, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, five times at Morgan James Publishing Red Carpet, and Connecticut Authors and Publishers Association. He served as a judge for the 2024 IBPA Book Awards.

 

His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. His first published book was The Florida Homeowner, Condo, & Co-Op Association Handbook.  It was featured in The Sun Sentinel and Miami Herald.

 

Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog.

 

You can connect with him at: https://www.linkedin.com/in/brianfeinblum/ or https://www.facebook.com/brian.feinblum