Tuesday, March 26, 2013

Go Big or Go Home


Last week I bought a TV set and the process reaffirmed an American valve for the day we live in: Go big or go home!

At first I tried to go bigger, but not so big. I replaced my old-fashioned, big-butt 27” TV that I probably bought nine or 10 years ago, with a 32” flat screen TV. In fact, it was a “smart TV”, where you can connect to the Internet and stream videos. I thought this was a true upgrade – all for about $300. But when I brought it home and stuck it on the TV stand it looked small.

So I returned it, thinking I’d go a few sizes bigger, to 40". But when I started to go big, my eye wandered to a 50” set that was on sale. I couldn’t resist. I went large and felt like for the first time with electronics I didn’t cheap out or go after the smaller or older generation version. Then again, I didn’t buy the version with 3D glasses. Nor did I go for 60”. But I went big and love it.

You never regret going big.

But it made me think about my approach to other aspects of my life. I always reach for what’s attainable and to capture what seems possible. This is true with how I do everything – not too big, not too small. But now I am thinking it’s time to go big in other facets of life. It’s true with book publicity and marketing. Sure, you want to put some points on the scoreboard but it’s good to throw the bomb downfield, to swing for the fences, and to reach beyond your comfort zone. The odds may be against you but the rewards of success can be huge.

The next time I see that I am pursuing goals that don’t fully challenge me, I am going to remember my TV.

Go big or go home – and watch TV!


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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog ©2013 

Monday, March 25, 2013

E-Book Bestsellers Show Pro-Con of Digital



Publishers Weekly released the results of a survey in which it queried major publishers on digital sales that took place during the year 2012, regardless of when the book was originally published. Not surprisingly, a lot of backlist books continue to live on as e-books and sell well. Nora Roberts sold 40 different titles with sales of 25,000+ copies (e-book) last year, hitting 3.2 million e-sales. James Patterson has 29 books sell 2.6 million e-copies in 2012.

Overall, some 1,000 books each sold at least 25,000 e=copies in 2012. But this does not reflect all e-book sales. In fact, millions of books that are available as an e-book come from outside the traditional publishers that were surveyed. Then again, not many of them had huge sales.

But what is more interesting to me is that only nine books – four of them being Fifty Shades of Grey – sold 500,000+ e-copies in 2012.That seems low to me, especially given how inexpensive e-books are. It makes me wonder how profitable the industry will be once more sales go digital.

Further examination of the list shows a repetition of authors. Three authors alone account for 88 titles that sold 25,000+ e-books in 2012. The good news is that once you create a good brand, readers remain loyal. The bad news is that few authors have created such a brand demand.

Another cursory observation of the list shows the majority of titles are fiction. Why doesn’t non-fiction translate well digitally?

Whatever one makes of the e-book sales, one thing is clear. There’s no turning back. The trend is  toward more digital sales. It’s just a question of when things will level off and a balance is struck between paper-digital-audio.

The sandbox is big enough to welcome all kinds of books.


Interview With Interfaith Author Ejaz Naqvi, MD


1.                  What do Americans need to understand about Muslims and The Quran? Muslims are an integral part of American society. It would be wrong to think of “American” and Muslims”. Muslims in America ARE Americans. They come from various backgrounds --many are 1st and 2nd generation immigrants, but a large number are non-immigrants (all non-native Americans are strictly speaking immigrants…) including Caucasians, African Americans and to a lesser degree, Hispanics.  The Quran is the Holy Scripture followed by 1.6 billion Muslims around the world. It is considered a literal word of God, through Muhammad, the last prophet in a long chain of prophethood. Muslims believe The Quran has remained unchanged since the time of prophet Muhammad’s death. The Quran teaches a complete code of life, not just the religious aspects.  Islam is considered a way of life rather than a religion per se.

2.                  What inspired you to write The Quran: With or Against the Bible?  No other book in the recent past has generated so much attention as the Holy Quran. The geo-political events in the last decade have provided the fuel to the fire. Religion seems to have once again taken a prominent role in our society, especially in politics. Despite this new-found fame, the scriptures remain arcane to an average person and there are many misconceptions and myths surrounding the teachings of the Scriptures. Most people who have a negative opinion of the Quran have never read it cover to cover. Same goes for the Bible. There is a gulf between those who know and those who have a desire to know. Moreover, much of the available comparative literature tends to lack objectivity and glorifies one scripture, while being critical of the other.  The study of The Quran inspired me to study the Bible and I found striking similarities that remain largely un-realized and I wanted to share my findings with the readers.

3.                  As the head of your local Muslim learning center, what do you suggest can be done to bridge the gap between Americans and their appreciation of Muslims?  It is not about Americans and the Muslims, since Muslims ARE Americans just like the Jews, the Christians and the Hindus are.  The approach to developing understanding between Americans of various faiths is quite simple:  Let’s engage in an ongoing dialogue. I firmly believe in achieving interfaith harmony through education and dialogue, based on open mindedness and civility, without demonizing each other.

4.                  What is the most common misconception about The Quran? Depends on who you talk to  but some of the most common misconceptions around social issues are that The Quran promotes hatred of the Jews and the Christians or calls them infidels or that it promotes killing of any infidel. Theologically, the most common misconception is that “Allah” is the God of the Quran, different than “God of the Bible”.

5.                  Who actually wrote The Quran? The Quran is considered the literal word of God, sent to prophet Muhammad through Archangel Gabriel. Prophet Muhammad in turn ensured that each verse was written down by the appointed scribes.

6.                  What does The Quran teach about interfaith relations? The Quran promotes dialogue with Jews and the Christians -- the people of the book. The command is to do this in “the best manner” and to highlight the similarities.

7.                  What are the largest/most notable similarities between The Quran and the Bible?  A belief in One God, who has many of the same attributes.  He is the only one worthy of worship, the creator, the most kind, the most merciful, all-knowing, Almighty, the master on the day of judgment etc. Submission to the will of god, pleasing, praising and seeking nearness to God are common teachings. Moreover, the stories of prophets like Adam, the floods, the Israelites etc. are very similar, though the Bible typically is more detailed. The Quran shares many of the miracles of Jesus Christ with the Bible -- e.g his birth without a father, giving life to the dead, curing the lepers and the blind etc. The code of conduct involving kindness to each other, justice, truthfulness,  equality, responsibilities of husband and wife, etc. are some of the shared values.

8.                  Does The Quran promote peace and harmony between Muslims and the People of the Book, or does it promote violence?  There are many verses in the Quran praising Christians and Jews. Conversely, there are many verses in the Torah and the Gospel critical of the Jews. If we believe that the scriptures came from God, the Almighty, then we know He would speak the truth without worrying about being politically correct. He does not have to be. Still other verses talk about remaining patient or responding with calm when even the ignorant (referring to the pagans of Mecca) taunted them.

9.                  Does The Quran render women as second-class citizens? No. The highest form of equality is the spiritual equality for people of faith. The Quran very clearly states that men and women are equal in God’s sight and what separates between the two is their level of righteousness or good deeds. It variously commands the followers to treat women well and with kindness and in an equitable manner, even in cases of divorce. It warns men of severe punishment if they falsely accuse a woman. It talks about how God put kindness and love between husband and wife, who were strangers otherwise, thereby emphasizing the pillars around which the relationship between husband and wife is established. The status of women before The Quran was revealed is well documented. They did not even have a status and often the new-born female babies were buried alive as it brought shame to the family! Islam abolished that practice. Prophet Muhammad, through his actions, also showed utmost respect for women. The teachings around the husband and wife relationship is very similar to those in the Bible.

10.              Would you say the view of The Quran, from an American standpoint, is misguided due to our inability to interpret it, or is this more related to issues of propaganda? Both statements are true. There is indeed a knowledge gap. A large majority has never read The Quran and they get their information second-hand through media and/or local preachers. Some of it is indeed pure propaganda and a concerted effort to defame Islam and Muslims. Acts by Terry Jones, Pamela Geller, Robert Spencer are designed to create fear of the unknown and are misleading. There was a report published by three scholars in 2011 titled “Fear Inc,” clearly showing that the recent wave of Islamophobia was not accidental but well designed. You can Google the report and read for yourself.

11.              What necessary steps can be taken to gain a better understanding, and become more accepting of other faiths and religions? Mutual respect and civility. Get to know each other! Most Americans who have negative opinions about Muslims have never met a Muslim! The American Muslims in turn need to also get more engaged in the “mainstream” as they have felt that after accomplishing a few goals like becoming doctors, computer scientists etc, they have achieved the American dream.  They need to reach out to their non-Muslim neighbors and communities and get more fully engaged in civil, political, media and interfaith arenas.

12.              What makes your book stand out from other literature on the subject? The literature on comparative scriptures is relatively sparse. Very few, if any, focus on the themes presented in The Quran and the Bible. Unfortunately, they tend to be negative towards one or the other scripture and often lack objectivity and openness. Breaking the trend, The Quran: With or Against the Bible? is a bold and refreshing addition to the field of comparative religion. The thematic review of the Scriptures and comparison with a focus on finding the similarities, all presented in a single volume, make this book unique among the available literature on religion. Most of all, the review is non-polemical and is objective.


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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. Please note Ejaz Naqvi is a client of Media Connect, the firm I work for. This blog is copyrighted material by BookMarketingBuzzBlog ©2013

Saturday, March 23, 2013

Build A Pool, Sell A Book


I was sunning myself by the pool last week in Florida, taking a reprieve from a New York winter. As I looked up from a copy of The Sun-Sentinel, I noticed that several pool-slummers were reading books from their lounge chairs or by sitting at the pool’s edge with their bodies half submerged into the warm water. Nothing surprising there, but it occurs to me that perhaps if we build more pools there will be an increase in book sales.

People like to be lazy by the pool. After a few laps you either retire to your chair to snooze or read a book or check your phone. Most of one’s time spent by a pool does not involve actually being in the pool.

Does one choose the pool as a place to read or do they read because they are at a pool? We often read for pleasure and it seems we feel justified in the activity while being by water, whether a pool, a beach, a lake, or a harbor.

Could the strategy of publishers to sell books involve getting into building hotels and condos with pools? Will Simon Schuster suddenly buy up a bunch of timeshares? Could Harper Collins or Random House start building resorts to lure in more book enthusiasts?

Perhaps the idea sounds silly, but next time you are at the pool, look up from your book and count up the number of fellow readers. It may be enough to fill up a swimming pool.
Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2013 ©

Friday, March 22, 2013

National Geographic Turns 125



Some things just don’t change over time. National Geographic magazine is one of those things, thankfully.

I had not picked up a copy of the photo-filled publication in years but happened to see one the other day and I was pleasantly surprised to find that something survived beyond my childhood. It looks exactly as I remember it to have been.

It is still the same size, 6 x 9 or so, still glossy, still colorful, and still filled with beautiful photos from far off places that accompany well-written, insightful text. It felt like I was touching a treasure when I thumbed through this time-honored publication.

If there is ever an argument for favoring print over digital, National Geographic speaks louder than words. It manages to capture a child’s imagination with the professional, adult reporting. It turned 125 years old this year, a most wonderful accomplishment, given the competition from a zillion publications and the entire online world’s content offerings.

I leave you with a paragraph from this January’s edition:

“As we celebrate the National Geographic Society’s 125th anniversary, we’re kicking off a year of stories about the new age of exploration. In this issue we consider the origins of our restless spirit; we examine new realms of life at the microscopic scale; we reach deep into the universe, searching for worlds like our own; we urgently document nature’s diversity, even as it vanishes before our eyes. Exploration is alive. Turn the page and begin the journey.”

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog ©2013 

Thursday, March 21, 2013

Have You Visited Book Beasts?



Perhaps the best way for bookstores to survive is to have them offer certain amenities that bring the community together. They already offer café service, author presentations, and special events. Haw about making accommodations for dog owners to gather?

I thought the other day it would be nice to have a pet-friendly store. It could be called Book Beasts or Books Unleashed or Book Barks. Book Bitch? Book Waggers? Well, name aside, the store would allow dog owners to bring their pooches to the store. It would not be a one-day gimmick or even a weekly event. It would just be the norm to have dogs come to the bookstore.

Of course there are so many practical challenges that seemingly render it implausible:

·        * Will government regulations or licenses be a factor/
·         *How do you control dog noise?
·         *What if a dog bites another dog or a patron?
·         *What if people are fearful of or allergic to dogs?
·         *Can you serve food, legally or practically, with paws around?
·         *Will you have water bowls and treats on hand?
·         *Who will clean up dog slobber - or poop?
·         *What if the dogs track dirt in – or chew merchandise or nibble on a kid’s toy or a woman’s purse?

Suddenly the threat of lawsuits, higher maintenance costs or the threat of a customer backlash holds the idea hostage. Is that what happens when we seek to be innovative and different – we get crushed by the fears, regulations, and expenses?

Then again, if one is convinced the positive outweighs the potential negative, a way is found to make it work. Maybe a part of the store is sectioned off for dogs. People sign waivers. Maybe that part of the store doesn’t have a carpet or books stacked on the bottom shelf and are out of harm’s way. It would be so nice to bring your pet with you, rather than having to leave it in the car or home alone. Dog lovers would find it a wonderful social thing and they’d reward the store for it.

But there are many reasons bookstores don’t have dogs in them and adult reality trumps my imagination and desire. Then again, who knows, maybe somewhere out there is a gutsy, hardworking, experimental store owner who will implement such an idea. Maybe a few have.

The world’s going to the dogs, and that could be a good thing!

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog ©2013 

Wednesday, March 20, 2013

Are You An Entrepreneurial Author?



The publisher of Morgan James, David L. Hancock, is a friend of mine. He teamed up with Jay Conrad Levinson, an author whose 57 books have sold over 20 million copies, to pen The Entrepreneurial Author. The book was published in 2010 and is vitally important and relevant for today’s author. You should read it!

The book is filled with motivational insights about becoming a successful author – the “entrepreneurial author.” The authors of the book narrowed their focus to goal-setting, planning, time management and other areas that lead writers to become successful business people.

They identify the 10 attitudes of the “entrepreneurial author” as being the following:

1.                  Organization
2.                  Determination
3.                  Discipline
4.                  Passion
5.                  Love of life
6.                  Optimism
7.                  Flexibility
8.                  Honesty
9.                  Self-esteem
10.              Generosity

They offer many lists of 10, such as 10 common examples of change-killing statements, 10 hints to help you delegate, 10 tools at your disposal, 10 items to promote happiness, etc.

The nugget-filled book is written in an easy-to-read style, making its advice seem achievable and not overwhelming. Maybe the most significant list contained in its 160 pages is “Ten Pitfalls to Avoid in Your Quest”, which includes time, money, burnout, and perfection.

Towards the end of the book are some real gems, including the six tactics to think like an entrepreneurial author (think new, inclusively, big, through ideas, of ways out, and of ways to be a giving enterprise). Further, there is a list of 20 commandments for entrepreneurial authors to live by. No, 10 may surprise you the most: “Practice co-opetition by seeking ways to benefit from collaborating with your competitors.”

Finally, I conclude with the words written in the foreword by one of my mentors, Rick Frishman, who used to run the PR firm I now work at. He wrote: “Entrepreneurial Authors are aggressive in their marketing because they find as many opportunities as they can to get their message out loud and clear to the world… as an Entrepreneurial Author making your way through the minefield of marketing, you want something that makes you stand out from the rest of the folks out there who do what you do or make what you make.”


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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog ©2013

Tuesday, March 19, 2013

Is There A 10-Step Program for Bloggers?



I wear many hats in life – son, husband, dad, publicist, marketer, baseball fan, New Yorker, and son. I am also a blogger. It was nearly two years and 650 posts ago that I launched Book Marketing Buzz Blog http://www.bookmarketingbuzzblog.blogspot.com. Every day I wonder if this is my last post.

I love to write but I also love my sanity. Blogging poses certain benefits and drawbacks, however. I like creating something every day and hopefully having my words help others. I also want to commoditize the blog in some way. It’s good for my branding and it’s fun to write. I also love getting reader praise and most of all I love to watch my views climb through the day. But that’s the problem.

It’s become an addiction.

This obsession of constantly checking to see how many people clicked on my blog has taken over my waking day. I am constantly checking. Look, it’s up to 282 at 10.34 am. I had 499 yesterday and 683 the day before.

I see what the issue is. Somehow I have allowed the total daily viewers to provide my metric for validation. Somehow life is good when the clicks are pouring in. I’ve become dependent on watching my views counter the way investors constantly check in to see how the Dow is doing.
Is there a 10-step program for this?

Do I have to stop the blog in order to stop my driven desire to keep ogling my view counter? Am I like diet-conscious women who weigh themselves multiple times a day? Am I like an alcoholic who needs a drink or eight drinks to get through the day?

My compulsion to check on my progress is not something I suffer alone. I know millions of other bloggers also check their numbers, often and again. Sometimes, it drives me to take action, such as email 500 or 2,000 people, asking them to check out my latest post. It works. The count totals go higher and my addiction is fueled again. I can’t stop.

Are my readers enablers? Is it your fault that I’m like this?

I wouldn’t want the alternative – no blog, no readers. I enjoy feeling connected to others as I practice my craft. It’s the therapeutic. It’s liberating. It’s rewarding.

But it’s addictive.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This blog is copyrighted material by BookMarketingBuzzBlog ©2013