What is your book going to be worth?
Which Brands Changed The World?
Adweek identified brands that “don’t merely influence our spending habits – they determine who we are.”
Starbucks makes sense, but wouldn’t Dunkin’ Donuts dispute that? The list lacks so many industries – automobile, airplane, furniture, banking, travel – that it really becomes a useless list.
It named HBO but not Showtime? It has McDonald’s, but is that the only brand worth mentioning when it comes to food? It lists the iPhone, instead of naming Apple, which is the real brand. Viagra is on here but I don’t think it belongs on the list.
Bias of those who put this together.